So how many profit seeking small business owners, and service providers, do you personally know, who consistently spend a fortune, on outrageously expensive, traditional advertising and or promotional campaigns of some kind?
And as you (or I) might expect, once all the smoke clears.
Only a hand few of them, are able to make this non viable approach work.
Contrast this approach, to not only discovering and consistently implementing, some proven retail selling tips.
And you’ll quickly notice and readily appreciate, a stark improvement to your bottom line. Now who among us, can possibly argue against this much preferred outcome,right?
And the really good news is, you’re probably, just a minor tweak or two away, from routinely experiencing such results. As you’re about to discover shortly.
So Who Else Wants To Know How To Make Darn Sure Your Retail Selling Tips Definitely Cause Some Of Your Very Best Customers To Spread The Word Really Fast!
The really good news is, it’s not like it’s a secret. 😀 Case in point, let’s say you have two major, upscale women-s boutique shops, located in the same city and or town. And they both aggressively target, the local women, who currently earn high five and six figure a year incomes.
And for the most part, both of their ideal female customers, currently have total lifetime customer value metrics, of at least $8,500 – $13,000 dollars, over the next five to seven year period.
Which definitely explains, why both business owners, frequently go out of their way, to try and attract-and retain- these high income earning, and extremely influential local women,into their various sales funnels.
Some Really Simple Retail Selling Tips Definitely Make All The Difference!
Unfortunately, for one of these aspiring entrepreneurs, this is where the similarities stop. Because boutique store owner -A-, loves going the outrageously expensive, traditional advertising and or promotional route.
And while their slick, TV, radio and full and half a page -local- newspaper ads, do bring them a steady stream of new customers.
They are constantly forced to raise their retail prices, in order to try and maintain their desired, gross profit margins, on the initial front end of their sales funnel.
And for sure, they also generate their fair share, of positive word of mouth and mouse buzz as well. It just costs them a ton of money, in order to consistently generate it.
It’s Definitely Worth Your While To Develop Some Alternative Ways To Promote You Business And Or Service!
Now contrast their rather expensive approach to extremely marketing savvy, women-s boutique store owner -B-s approach, to sales and marketing. Case in point, each month, whenever boutique store owner B sells one of their extremely popular, $3,500 dollar fur coats!
Guess what’s inside, at least one of the coat pockets? 😀 You guessed it.Two totally cool, extremely time sensitive gifts!
1.) Extremely time sensitive gift #one: First, these extremely lucky ladies, will discover, in one of the coat pockets of their fur coat. An extremely time sensitive, discount coupon, where they can purchase, any pair of diamond studded earrings, (the store owner) currently has in stock.
Which normally retails for at least $500 dollars or less. As long as the customer, is on at least one of the boutique store owners, opt in email/mobile marketing list. They can purchase them, at the store owners actual cost!
Otherwise, all non subscribers, who purchased any fur worth at least $3,500 dollars,(or X), saves 25% off.Can you say social media avalanche! 😀
These Are The Type Of Market Tested Retail Selling Tips Which Definitely Cause Some Of Your Very Best Customers To Spread The Word really Fast! (Don’t You Agree?)
2.) Extremely time sensitive gift # two: Next, in the other pocket, they will receive at least five, extremely time sensitive, first time customer only discount coupons, to giveaway to whomever they wish!
However, they will also receive a potential ethical bribe, ‘bounce back offer.’ Simply by returning to boutique store owner -B-‘s store, before a certain date, with a guest, whose at least 18 years of age.
They automatically to get a free 16 oz. bottle, of one of the boutique stores, best selling perfumes, which normally retails for at least $100 dollars per bottle.
Your Proven Lead Generation Strategies Can Definitely Help Yo Leave Your Major Competitors In The Dust!
But if they wish, they make an upsell purchase instead, and buy a much higher priced, 64 oz. bottle, of one of the boutiques best selling perfumes, at the store owners actual cost.
Even though typically, this particular bottle, would normally retail for at least $250 dollars per bottle!
Are you starting to appreciate, how these market tested retail selling tips, can definitely cause some of your very best customers, to spread the word really fast!Say yes! 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please or tweet this.Thanks!
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters, who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,because it will help you increase your gross profits by as much as 25% in the next 90 days or less.And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
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So nice of you to take the time and effort.
Greatly appreciated. And looking forward to hearing from you again.
In the not so distant future.