If you ask, (110%) of the entrepreneurs polled, will emphatically proclaim, they’re definitely looking to maximize their long term profits, correct?
Yet, upon closer examination, you have to scratch your head and wonder,(if this is the case.)
Then why aren’t they systematically taking advantage, of some of the most common retail selling tips correct?
Especially if they’re a semi resourced strapped small business and or service provider. How can they (and or) you and I, afford not to consistently implement, some of these proven marketing strategies and or tactics.
Coupled with the fact, since it isn’t overly complicated, to implement some of these battlefield tested marketing strategies and or tactics. Why don’t more profit seeking entrepreneurs consistently use them? Your guess is as good as mine?
So Why Don’t More Profit Seeking Entrepreneurs Take Advantage Of These Proven Retail Selling Tips?
Case in point let’s say your extremely popular, women-s clothing and accessories store.
Which targets, local upscale women, who routinely earn high five and six figure a year incomes. And your ideal female customer, currently has a total lifetime customer value metric of (anywhere from) $8,500 -$12,000 dollars, over the next five to seven years.
And in order to systematically tap into your long term sales funnel, and generate some bankable, positive word of mouth and mouse buzz.
You’ve inexpensively tested, and based on your particular target groups responses, once every 90 days, (or once every quarter), you sponsor an extremely popular raffle, where you offer one of your most popular, designer handbags, which normally retails for $1,100 dollars.(Or X.)
And one of your most popular pairs of power pumps, which normally retail for $450 dollars.(Or X.) So far so good, right? 😀
Your Creative Entrepreneurial Ideas Can And Will Help fuel Both Your Short And Long Term Growth!
Case in point. Combined, the aforementioned offer, would normally cost your customers, at least $1,550 dollars. ($450 + $1,100 dollars.)
Your VIP opt in email/mobile marketing subscribers, they can enter the extremely popular raffle, for just a one time payment of $300 dollars. Or some extremely low one time cost. While all of your non subscribers must pay $750 dollars to play! 😎
But here’s the kicker, every lady who enters the raffle, (the behind the scenes)a local retail jeweler, who’s one of the clothing store owners, cross promotional and or joint venture (JV) partners.
These ladies will receive one of the jewelers, best market tested offers, extremely time sensitive discount coupon offers, for first time, brand new customers only.
Extremely Savvy Entrepreneurs Are Always Open To New Battlefield Tested Strategies To Increase Their Long Term Gross Profits! (And You Should Too!)
And when they and the men in their life, bring their extremely time sensitive coupons to the jeweler, in order to redeem them.
The first twenty five men to do so, these extremely lucky gentlemen, (unbeknownst to them), will be able to send a dozen roses and a gourmet box of chocolates,(four times a year!) to the ladies of their choice! And it’s free! Even though it’s clearly an X dollar value!
Just think, four times a year, (they’ll) either get a simple reminder email and or text message alert, for them to confirm, where and to whom they want a dozen roses and a box of delicious gourmet chocolates to be sent.
You Don’t Have To Reinvent Elaborate Ways To Promote Your Small Business And Or Service!
And these free goodies, (of course behind the scenes), is secretly being paid for by the extremely marketing savvy jeweler, who is either one of, and or your main joint venture (JV) and or cross promotional partner.
And they’ll gladly sponsor, 80-100% of the front end cost, in order to strategically generate, some potential first time and long term repeat customers and create an extremely profitable, long term sales funnel for literally pennies on the dollar on the back end.
You know these twenty five, extremely lucky guys, will definitely be bragging to their male buddies, who they work and play golf or tennis with, correct?
You Don’t Have To Apply Retail Selling Tips From Harvard Business School In Order To Be Successful!
And they’ll definitely make the rounds on social media too, right?
And the twenty five extremely lucky ladies (each year), who receive these totally unexpected goodies, they’ll also receive 25 each, extremely time sensitive discount coupons, (courtesy of the jeweler),to freely share with their closest friends, employees, co-workers, sisters, in laws, Moms, daughters and or neighbors etc.
And the jeweler can also decide to implement some other really cool, non traditional marketing strategies, (because of the rather large) market share they have on certain jewelry.
Like maybe, ethically bride, the first five ladies, who are scheduled to receive a deliver of flowers and a gourmet box of chocolates,(directly to their home and or place of business), valued at X.
The jeweler could also arrange for these five extremely lucky ladies to also bring a friend free of charge, to accompany them to the spa, for a special deluxe package, which normally retails for $89 dollars each!(or X.)
But they both go for free, courtesy of the jeweler! Talk about creating an ongoing positive word of mouth and mouth buzz, right? 😎
Hopefully you’re starting to appreciate, how some very basic retail selling tips, can and most definitely will, help take your business and or service, to the very next level or two, correct?
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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I dig your note about being open to proven strategies, Mark. I have been blogging for a minute but always open up to new strategies, tactics or techniques that make my life easier, while letting me help more folks. Being flexible is beyond key for boosting sales with your online business.
Ryan
Ryan K Biddulph recently posted…Do You Let Your Content Ride?
I couldn’t agree more with your assessment coach.
We have to remain open to the possibilities
or else mentally we start to shrink.
And as you so wisely pointed out.
It’s our willingness to be and remain open
and flexible. Because that mindset is what allows us to
continually grow.
Thanks so much for stopping by and sharing your thoughts coach.
It’s always great to hear from you.