What A Rehab Project Can Teach You About Successful Digital Marketing!

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What A Rehab Project Can Teach You About Successful Digital Marketing!

So have you ever passed by a real estate rehab project in progress, in your particular city and or town, and thought, and or noticed, just how much it has in common, with successful digital marketing strategies and or tactics?

Honestly, neither had I, until very recently.  😎

In fact, as a direct result of installing, and starting to consistently utilize, an incredibly powerful, practical and extremely useful, free plugin, called “Seo By Yoast”, did I actually start to make this rather odd connection.

(BTW: The above reference is not an affiliate link. 😎 )

Anyway, take a look and see if you too, can’t appreciate, this rather non conventional comparison.

So Who Else Wants To Discover What A Simple Real Estate Rehab Project Can And Definitely Will Teach You About Successful Digital Marketing!

First and foremost, the simplest and most straight forward comparison is, the all important time saved factor between the two.Huh?

In short, they are to leverage a ton of time and money saving activities.

Meaning: When a rehab specialist/expert, (and crew)embarks upon re-doing a real estate rehab project of any kind. But especially the bigger more cash and resource intense projects.

Think about all of the interim steps, they immediately avoid and the countless hours and resources, they don’t have to expend.

For ex; they don’t have to go out and purchase land, get it properly zoned, then wait for local Government agencies to approve this and that etc. 😎

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Plus, the structure, for the most part, is already built, is it not? So you’re not completely starting from scratch, the same way you would, if you were building (say) a single family house, initially from the ground up.

Basically, in the case of an already standing structure, what really needs to be done, is to repair, restore and overhaul, certain aspects of the structure, to get it up to modern day acceptable code, correct?

Case in point, upon installing and activating this incredibly powerful and free plugin. (See the brief video above, for a short crash course on how to effectively use it.)

I quickly discovered,(unfortunately) I currently have a staggering, 384 past blog posts, which are not properly optimized for maximum search engine placement.

Truth told, (the vast majority ) of these posts, were written, back when I first started blogging, (and was pretty gun ho),and I simply had no clue whatsoever, what effective and conventional S.E.O. (Search Engine Optimization) standard practices were.

Let alone, how to effectively implement them! 😀

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So there I was, (back then), just like tons of other, clueless, aspiring online newbie marketers. I was busy creating,what I thought, were well optimized blog posts.

Turns out, (according to the ‘Yoast” plugin metrics, see the screenshot image just below, a staggering 384 of my blog posts, were not written and properly optimized, so any other of the major search engines, (especially Google),could properly index my content.

What A Rehab Project Can Teach You About Successful Digital Marketing!

For one thing, I provided no focus ‘primary’ keyword.Which also meant, I obviously, had not bothered to include my primary keyword in the main headline of my post.Ouch. 😎

I also didn’t realize, (until much later of course!), I needed to add both a keyword focused ‘meta title’ and meta description’ for my blog post as well.

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Not doing so today, is not nearly as critical as doing so was, just a few years ago.

I also had no earthly idea whatsoever, how to properly configure (setup) my permalinks settings, inside my WordPress dashboard. 😎

Entrepreneur, there’s an old saying, “unfortunately, you don’t know, what you don’t know. You know!” 😎

And as if this weren’t bad enough, back then, I also didn’t realize the importance of adding a relevant and optimized image or two, as well as the value of adding a relevant video to my blog post.To help increase both my visitors engagement and time on my site etc.

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Live and learn, right? 😎 Here’s the main point. Fast forward to today. Upon becoming aware of this numerous, overlooked opportunities to better rank, previous blog posts.

Against competition, which more than likely, is where I was then, now. 😎 Primarily because, upon re-vamping, (re-habbing), my past content, I will be attempting to rank, for long tail keywords.

So it should make doing so a whole lot easier.Don’t you agree? Anyway, I hope you can, (and or) you’re starting to appreciate, how my fixing up (if you will), my past blog posts, so they’re properly optimized for the major search engines.

Is a powerful form of marketing leverage, because along with consistently creating brand new, relevant fresh content, for my specific target audience.

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I’m also simply improving blog content, I’ve already created, so I don’t have to create an additional 384 pieces of brand new content. 😎

The exact same way, a real estate rehab specialist/expert, doesn’t have to start building a brand new structure, starting from scratch.

Hopefully now, you better understand, and appreciate what a local real estate rehab project, can and definitely will teach you, about successful digital marketing. Any questions?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)

that you can apply to your business, product or service in the next 30 days or less!
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