The Really Simple Mindset Shift Your Cash Strapped Small Business Needs To Make!Part Two
So as you recall in part one of this ongoing series, all profit seeking small business owners, and or service providers, definitely need to make, an extremely critical mindset shift, correct?
If they expect to systematically grow their business and or service.
They need to quickly transition from hunter, to becoming the hunted.
In other words,go from being avoided, to becoming extremely magnetic, in the eyes of your specific target market and or niche. Period.
So you’re not trying to be all things, to all potential prospects.
The marketing landscape is literally full of failed entrepreneurs, who tried to go down that particular road.
Instead, you offer specific problem solving solutions (benefits), to your target audience and they’ll eagerly beat a path to your door. Sound like something, you’d like to know more about?
So What’s This Critically Important Mindset Shift All Profit Seeking Small Business Owners And Or Service Providers Definitely Need To Make!
Just in case you’re wondering, because it wasn’t totally spelled out, step by step in part one, how traditional, small business owners, like retailers, can effectively use, direct response type of marketing strategies and or tactics.
Here’s a really simple, yet extremely practical example.Whenever, (which literally means!) From now on, whenever you do any type paid advertising, marketing and or promoting of your extremely valuable products and or services.
You need to (either), include some sort of extremely time sensitive coupon, and or, test using, some sort of, extremely time sensitive, ‘bounce back’ offers.
This way, you systematically accelerate, and ethically bride and induce your most likely prospects, customers and or clients, to come back sooner, and spend more money as they do so.
How And Why Your Resourced Challenged Small Business And Or Service Will Definitely Benefit From Some Market Tested Direct Response Type Of Advertising And Or Promoting!
Quickly getting back to the previous example, in part one.So you and or your brand new CPA firm, is definitely up and coming.
And to start things off with a marketing bang.
You inexpensively test, running the following paid, display ad, in one of the more visible, local throwaway guides.(But preferably in one of the local, business orientated publications.)
You just want to see, if there is any initial interest, in your extremely time sensitive offer.
The Really Simple Mindset Shift Your Cash Strapped Small Business Needs To Make!Part Two
Effective Direct Response Marketing Strategies Will Multiply Your Lead Generation Efforts As Well!
Case in point; entrepreneur, take a much closer look, at the sample capture page above. Notice how it has round check boxes, for your ideal prospects, to inform you, what are their most pressing needs.
Let’s say 300 prospects fill out your form, to request the webinar and or tele-seminar recording of your event.
And they also fill out the question just below, where their best email address goes.
Now, you also know, what additional problem solving content to, (either), produce, as future blog posts, podcast, how to videos, slideshares, and as additional, free webinars and or tele-seminars etc.
Are you starting to see how, you quickly transition from the hunter to the hunted? Say yes.
With The Right Market Tested Strategies Your Resourced Challenged Small Business And Or Service Can Consistently Produce Laser Focused Content!
And don’t forget, since your webinar recording is (in this particular case only!), 43 minutes in length.
Whose to say, you couldn’t, (and or) shouldn’t break it up into individual sections, and (either) create, X number of additional, free lead magnet giveaway, special reports, which cover each subject in far more detail.
And or, (once again!), allow other local, non directly competing vendors, to either sell and or giveaway your additional special reports, whitepapers, and or ebooks/PDS’s, to their target audiences, as powerful free incentive bonuses valued at X.
Because again, they’ll keep 80-100% of the gross profits generated on the front end, while you’ll gladly keep, 100% of the gross profits constantly being generated on the back end.
Your Creative Entrepreneurial Ideas Along With Some Market Tested Direct Response Strategies Is Definitely The Way To Go!
Either way, what initially created these potential windfall profit opportunities, is your becoming a problem solver, instead of a pure pitch artist. 😀
Now you’re leading with extremely valuable, problem solving, direct response orientated content. Which leads directly to strategically building your opt in email/mobile marketing list.
And later on, numerous opportunities to further monetize your efforts. Don’t you agree? Keeping things in perspective, your small business and or service, definitely needs to embrace, some market tested, direct response, problem solving advertising and or marketing strategies.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
