The Really Simple Mindset Shift Your Cash Strapped Small Business Needs To Make!
So you’ve got your small business and or service setup, and you’re actually running it, with the full intentions, of turning and sustaining a reasonable profit, correct?
Good for you.Me too. 😀 There is however, a potentially profitable, must have mindset shift, if you haven’t already, you definitely need to adopt as asap.
Especially, if you’re a resourced challenged service provider of some kind.Please pay very close attention, because what you’re about to discovered and or be exposed to right here, can quite possibly, be or mean the difference between feast or famine.
Watch see if you agree…
So Who Else Definitely Wants To Know The Really Simple Mind Shift Your Cash Strapped Small Business And Or Service Definitely Needs To Have!
In a nutshell, here it is.Especially if you’re a resourced challenged service provider of some kind.
You need to systematically figure out, how to from the pursuer, to the pursued.
Or to borrow, successful MLM terms. “How to” go from the hunter, to the hunted.
Because the moment you do, your entire perspective on paid advertising, marketing and or promoting, will definitely change.
No longer will you try and entice totally cold stranger prospects, the same non successful way you used to.You will learn how to apply, the basic proven principles, of direct response, problem solving marketing.
Effective Direct Response Marketing Principles Convert Your Marketing And Or Promotional Campaigns Into Problem Solving Lead Magnets!
Case in point, let’s say you’re a startup, CFP (Certified Financial Planner), and or an up and coming CPA (Certified Public Accountant.)
Instead of simply, aggressively pursuing any person with a job and a pulse, about either doing their personal and or business taxes, estate planning and or creating and or updating their wills etc. 😀
Your typical, paid direct response, problem solving type of advertisement/promotion, will offer, a free lead magnet of some kind, where your free list building information, will provide a viable solution, to one of your ideal prospects, most burning and nagging issues and or problems etc.
For ex; let’s suppose you’re an up and coming CPA, and you decide to target, the blossoming, new, first time real estate investor market.
So you may A/B split test, offering two, free seven page special reports, ebooks and or DVD’s etc.
Or maybe online, you offer a free, 90 minute, exclusive webinar recording, where your free, opt in email building info reveals the following.
(The following screenshot image, is for marketing illustration purposes only!)
The Really Simple Mindset Shift Your Cash Strapped Small Business Needs To Make!
Going Forward Your Lead Generation Strategies Are Designed To Quickly Identify Who Your Most Likely Prospects Are!
You could very easily, inexpensively A/B split test, your free drawing marketing approach, versus offering some specific, market tested, free problem solving, list building, digital information product and or service.
Case in point, take a look at another screenshot image below. Here you’re split testing, whether your free drawing and or free, how to problem special report, resonates most, with your ideal prospect, and or target audience.
The Really Simple Mindset Shift Your Cash Strapped Small Business Needs To Make!
Your Lead Generation Efforts Should Be Based Around Helping Your Target Audience Solve Their Most Pressing Problems And Or Concerns!
First of all, let’s be crystal clear here. It’s very possible, neither approach will succeed, in enticing your target audience into action.Hey, not all of your pro-active marketing strategies and or tactics, will work.
Then again, one direct response type of approach, will (in all likelihood), clearly outperform the other, by an extremely wide margin.
This is why, you want to systematically A/B split test certain variables, as often and as intricately as you can.
Because once you discover which approach, if any, actually produces the most bang for your buck, then you roll the winner out big time.
(BTW, just so you are aware, both of these sample opt in box (sign up forms), were created, in all of twenty minutes, using my paid email service provider of choice, Awebers, rather basic, email sign up form editor. 😀 )
Direct Response Marketing Ideas For Small Business Owners And O Service Providers Helps To Effectively Reduce Your Risk! (And Upfront Out Of Pocket Costs!)
Strictly for the sake of marketing illustration purposes only. Let’s say offer B. (the bottom offer), consistently generates the most responses, from your target audience.
Entrepreneur, you could also help your cause, by allowing, tele-marketing firms and or local throwaway guides,to either (sell) and or give your free DVD, problem solving info away, as powerful free bonus gifts, valued at X.
And every advertiser, who spends X amount of money, they receive your WordPress, lead capture page address, so they can join your list and receive your problem solving info.
Your Creative Entrepreneurial Ideas Will Help Position You As One Of The Much Sought After Go To Experts Within Your Particular Niche And Or Industry!
You’ll inexpensively, continually build your opt in email/mobile marketing list, the throwaway guide(s), and or telemarketing firm(s), will have found an inexpensive way, (to either), set more front end initial appointments, and or increase their overall revenues, from selling your DVD’s.
And keeping 100% of the gross front end profits, while you enthusiastically pocket 100%, of the back end gross profits.
You and or your major competitors, will be positioned, as one of the go to experts within your niche. And this is definitely the primary direction, you definitely want your marketing, promotions and or paid advertising strategies or tactics to take you in.Agreed? 😀
Strategically Position Your Small Business And Or Service As The Must Have Solution! (Not The In Your Face Unwanted Interruption!)
Here’s the meat of your entire mindset shift, by systematically implementing, some type of market tested, direct response marketing approach.
You now offer solutions, (mind food) if you will, to your solution obsessed target audience. And upon doing so, you now become, the hunted, instead of the hunter. Don’t your agree?
This is the extremely critical mindset shift, all cash starved small business owners and or service providers, definitely need to make asap. Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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