Put the proven sales letter copywriting formula to work for you now!
(To Zero In On Your Best Prospects!)
This particular post is part of a previous installment of the proven sales letter copy writing formula; in the ongoing (and never) ending continous process of discovering how to effectively use laser targeted power headlines in order to zero in on your absolute best prospects (leads.)
And pre qualify them and eliminate up to 98% of the (time consuming) and resource draining tire kickers as well.
This post will delve even deeper into the actual how to meat & potatoes and the art of and ( the psychology), if you will of effectively attracting your best prospects to your business, products or services via the written word.
And it doesn’t matter if you’re doing so via the web, an offline sales letter, postcard, business card, classified ad, display ad, PPC (Pay per click) ad campaign, yellow page ad and or a radio ad etc.
(Nor does it matter what your particular niche is.)
By constantly applying these eleven little known, (and rarely) used proven customer magnetic copy writing techniques.
They will definitely help you to instantly start increasing your overall response rates, in some cases by as much as a whopping 500% or more!
Follow The Mega Proven Sales Letter Copy Writing Formula And Watch Your Profits Soar!
But rather than simply label this as part three of a previously written post on this subject and have you mistakenly pre judge it as simply some rehash of other previously written material.
Instead hopefully you will gain even more powerful and practical (money making) insights into how and why laser targeted power headlines are so effective.
The Five Basic Must Have Elements Of A Proven Effective Lead Magnet Ad Template….
Here is a quick summary of how to properly target your ideal prospects whenever you use the written word via any type of paid advertising campaign and or marketing venue.
Or if you just want to persuade them, via your or or offline sales letter marketing material.
Think of a simple (yet successful) classified or PPC (Pay Per Click) ad structure as your proven success ad copy writing template.
The first thing you have to remember is, your laser targeted main power headline should accomplish the same thing as a typical classified ad does.
Meaning-it should convey to your reader a specific, powerful (must have) and (can’t do without) benefit (and or collection of the prospects main benefits.)
Your Marketing Funnel Is The Hinge Which Swings The Door To Long Marketing Opportunities And Or possibilities Wide Open!
(Note: In other words your written marketing piece should tell your potential customer exactly how your business, product or service, solves their problem! Or addresses their main concerns or issues,period!)
And never make the fatal pre profit killing mistake like so many (of your clueless) competitors are guilty of.
Your Main Power Headline Serves As Your Contents Primary Or Initial Lead Magnet!
Which is trying to be all things to all prospects, or to try and cast your net far too wide and end up just being far too general in nature and therefore less effective.
The main purpose of your highly targeted and laser focused headline is two fold.
1.) You are using it to not only zero in on a specific prospect (or group of prospects) by conveying to them exactly how your business, products or services meets and exceeds their needs, wants or desires.
And whenever possible, have your main power headline answer your ideal prospects # one burning question; which is. “What’s in it for me?”
And Some Of Your Very Best Lead Magnets Should Attract Your Ideal Prospects Like Bees To Honey!
(Note: If your main power headline does not currently accomplish that goal; go back re-write it and inexpensively test it for maximum effectiveness until it does!)
But you’re also using it to pre qualify your ideal prospects and eliminate the resource draining and time wasting tire kickers as well!
2.) The other thing your laser targeted main power headline must do is stop your ideal prospects dead in their tracks and make them take notice!
And if your headline (and or free lead generation information product) addresses their most pressing issues and concerns they will.
Your Entire Sales Letter Needs To Also Be Part Lead Magnet As Well!
So pay close attention; and start applying what you’re getting exposed to here and your bottom line will start to grow!Asap.
Now take for example; if your company desperately needed a Full time secretary. You might run or post the following classified ad.
Full Time Secretary Needed Immediately!
Must type at least 150 words per minute with a two percent error rate or less!
Must be familiar with MS Office and be able to use Excel Spread sheets efficiently.
$38,500 to start, plus full benefit package after 180 days.
Hours are M – Thurs; 9 -5:30 Fri. 9 -6 :30 PM.
Please forward your Resume to Concord Computer Company, P.O. Box 123E, Any town USA or Fax to 217-222-3333 or emailto: Mrs Big@concordcomputer.com
Effective Sales Letter Copy Writing Creates Multiple Profit Centers!
Now based on that ad or posting (with that laser focused main power headline), it’s highly unlikely that you would receive a call from an out of work truck driver or a graphics art designer looking for work , don’t you agree? And that’s the point!
Now picture this. You’re rushing through an extremely crowded airport ( rushing to your connecting gate) for your next flight. You’ve got your Blackberry in one hand and your dragging your carry on luggage behind you.
When you suddenly hear the following message.
Your Extremely Well Polished Sales Letter Writing Skills Act Just Like A Magnet!
“Your attention please, will MR. & Mrs. John Smith please report to USA Airways courtesy gate # 14E on the lower level, thank you.”
Doesn’t that target specific message tell you exactly who the intended prospect is? Bingo!
That’s exactly what your laser focused (targeted main power headline) is supposed to do. You’re definitely not trying to display an image or gratify your ego, because neither one pays your bills! Don’t forget that.
Now before you go on to Part four, let’s quickly recap the five basic (must have) main components of any type of successfully written prospecting material.
Follow These Five Simple Proven Copy Writing Ploys And Your Competition Won’t Stand A Chance….
1.) Always use a powerful benefit laden main power headline to both pre qualify and zero in on your ideal prospect ,by addressing their most pressing wants, needs and desires.
2.) Make sure that your target specific main power headline always answers your ideal prospects # one most burning question, which is:”What’s in it for me?”
Make Sure Your Sales Funnel Is Loaded Up With Benefits Directed At Your End User!
3.) Do not (do not) attempt to be all things to all prospects( instead) let your clueless competitors attempt to cast an extremely wide net and continue to starve!
4.) Constantly (and inexpensively A/B split test) one benefit laden power headline against another to ultimately discover which one renders the most bang for your buck!
5.) Use inexpensive A/B split testing in order to discover which headline and or approach works best. If your business is offline, you can have two of your employees try two different approaches on both first time visitors and with your upsells and have them track their results.
Your Offline Eneveloped Mail Can Lead You To Success….
And after 7-30 days, you’ll have a much better idea of which approach gives you the most bang for your buck. If you use offline enveloped direct mail, if you mail 1,000 pieces, test four different main power headline approaches on 250 prospects each.
Track your results, take your top two and repeat this exact same process, your marketplace will ultimately decide!
And then you take the winner and start trying to knock it off with a new challenger! But in the meantime, you now know which main power headline and or sub headline approach to roll out on all of your current and future marketing materials.
Like your offline sales letter, business cards, display ads, PPC (Pay per click) ads etc.
In order to maximize your long term profits!
Alright then cadets! Please tweet ! Or Google Plus this. Thanks! And then get to it! Your increased profits await you!
And be sure you grab your explosive free 22 step small business marketing idea kit series.
Because it will help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free!
