(And How To Correct Them!)
You probably never thought purchasing those expensive raised print business cards would be an all too common marketing mistake did you?
Well, in an of themselves, they may not be.
But the fact that you spend way more money than you actually needed to, before you even bothered to take three incredibly important precautionary steps, goes to show how common these three particular marketing mistakes are.
And they are without a doubt, costing you a lot of money, because your probably leaving a fortune on the table.
Truth told, these three precautionary steps have less to do with whether or not your business cards actually have raised print or not.
It’s just coupled with the fact you spent additional upfront cash on more expensive raised print business cards.
Without fully understanding these all important (non techie) marketing secrets. You’re not maximizing your full profit producing potential.Would you not agree?
Why Your Fancy Raised Print Business Cards Are Actually Costing You A Lot Of Money! (Instead Of Making You Some!)
The first reason why you may have actually spent more money on your fancy raised print business cards that needed to was because, more than likely (you) like some many other small business owners may have put the cart before the horse. Huh?
Meaning- before you spend one nickel on business cards, make sure you know who your specific target market is, and specifically which particular benefits and or solutions that your business product or service can provide.
That way, you now have a scientific mandate upon which you can effectively build the theme of your business cards around.
That way, your business card isn’t just another non specific (ineffective) business expense instead of the low cost high powered potential lead magnet it was intended to be.
Which brings you to common marketing mistake # one:
The Three Most Common Marketing Mistakes You Can Make With Your Raised Print Business Cards!
1.) Common marketing mistake # one: Failure to inexpensively test various main power headlines against one another, in order to discover what specific benefits your specific niche market responds to best.
Take a look at 99% of your competitors business cards (fancy raised print) or not; their cards by an large convey no specific target benefits and or solutions, do they not? Nope. Just the company & the persons name, business and email address.
And if your lucky, maybe some stale non effective logo. Big whoop.
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2.) Common marketing mistake # two: An effective business card should be a mini sales letter and or miniature sales rep. Which means you need to (whenever possible) adhere to proven direct response marketing principles.
Or at least have some type of battlefield tested “call to action.
For ex; Let’s suppose your target market is people (for whatever reasons) that are looking to earn some type of income (full or part time) via the Internet.
So after you’ve strategically tested and tracked your target audiences response to at least the following five sources of customer feedback to your various marketing strategies.
Creating A Reliable Marketing Visibility Plan Is Definitely A Good Start!
1.) You’ve read and responded to your customers/clients and potential leads email inquiries.
2.) You’ve returned enough phone calls from both customers/clients and inquiries.That you’ve got a pretty good idea want they want & need.
3.) You’ve read and adequately addressed your customers and clients complaints, because there always tons of potential valuable feedback to be found from that experience.
4.) You’re consistently surveying your valuable customers and clients seeking their valuable input. And your rewarding them with some type of low cost high perceived value ethical bribe for doing so.
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And if you’re new and just starting out, you can get these free goodies from other serious minded small business owners and service providers, (joint venture partners) that are constantly looking for ways to inexpensively grow their customer base for pennies on the dollar.
5.) Your consistently reading (both) your as well your competitors FAQ page (frequently asked questions ) page.
Because you’ll also find tons of valuable feed back there as well. Straight from the horses mouth.
And you (hopefully now) at least have a much better idea what specific benefit(s) and or solutions their looking for.
Whether You’re Using Online Marketing Tools Or Offline Make Sure Your Message Is Targeting The Right Audience!
Now it makes sense to proceed with creating an effective business card with a direct call to action.
Back to your business card that effectively targets people, (who are perhaps) the victim of corporate downsizing and they’re trying to get back on track or perhaps they’re starting to experience age discrimination of some kind.
Your proactive business card (with the fancy) raised print might read as follows.
Free 14 minute video reveals how an ex struggling auto mechanic went from working 90
hours per week to earning $200 dollars per day online, whether he gets out of bed or not!
(And he’ll show you how you can do it too!)
www.itreallyispossible.com (Not a real site BTW.)
You Don’t Need Every Available Brand Awareness Tool In Order To Initially Get Started!
Notice, there’s no useless logos or non effective company slogan! Right?
Either the potential target market is interested or their not! So all you need to do to get the skinny is click on the link and watch a 14 minute video.
3.) Common marketing mistake # three: Failure to effectively distribute your best market tested mini sales rep. Once you discover what benefit (s) and or solutions generate the most bang for your buck.
Both you and your staff should make it a point to always include (at least) one in every customers bag as their leaving your store, and include it any outgoing mail that you send them as well.
And on the back (if your card) is two sided, be sure your best customers and clients know what each new paying referral customer is worth to them in terms of free bonus rewards.
Who Says Your Offline Marketing Tools Have No Place?
And that my friend (at a bare bones minimum) is the three most common marketing mistakes you can make with your raised print business cards. Any questions?
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
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