Proof Positive You Really Don’t Need A Ton Of Creative Marketing Ideas!
(Just Stick To The Proven Fundamentals In The Beginning!)
Most of you are probably creative at least to some extinct, correct? But aren’t you glad you really don’t need a ton of so called creative marketing ideas and strategies?
In order to systematically grow your business or service. Granted, you’ll definitely need to strategically invest your capital. But systematically applying some elbow grease as well.
And remember your ideal prospects or customers aren’t really overly concerned with the current or future level of your/our marketing/promotional creativity.
Instead all they really wanna know is how or can your products or services really meet their needs. And they most certainly can, correct?
Entrepreneur Try Not To Waste Another Nickel On Some Outrageously Expensive And Totally Untargeted Mass Marketing Strategy!
On the initial surface it may seem like I have a complete disdain for local billboard advertising. Honestly, it’s not that. It’s just, (in my extremely humble opinion! 😀 ) Only companies with extremely deep corporate pockets and resources.
Should be attempting to systematically utilize this type of outrageously expensive, traditional advertising and or promotional strategy. Your extremely hard earned dollars are far better utilized elsewhere.
They’ll go much further. And depending on “how” you actually deploy them. They will typically go a whole lot further. Plus typically provide even more long term residual effects too.
Proof Positive You Really Don’t Need A Ton Of Creative Marketing Ideas!
Believe It Or Not The The vast Majority Of Your Major Competitors Have Little Or No Clue About The Key Metrics In Their Business Or Service!
Strictly for hypothetical marketing illustration purposes only. Let’s say you or your major competitors pay a ton for a fairly nice looking landing page. And you start driving both paid or free traffic to it.
And before any strategic tweaking/testing. For every 100 unique visitors you send to it. About 15% or 15 unique visitors join your opt in email list. Meaning, for whatever reasons 85 out of every 100 don’t. 😥
However, once you or your major competitors start strategically tweaking/testing different “what’s in it for me?” Type of main power headlines. For your on or offline copy.
(Which definitely includes hiring an experienced specialist like myself. :-D) But let’s say because of some steady ongoing strategic A/B split testing.
You’d Truly Be Amazed What A Little Ongoing Strategic Testing Can Do For You Or Your Major Competitors Bottom Line!
You drive 100 unique visitors to your newly revised lead capture page and or sign up form etc. And now your opt in rate is a very respectable 37%.
Definitely not off the charts by any stretch of your marketing imagination, correct? But now on average 37 out of every unique 100 visitors. Join you or your major competitors list.
And out of the 37 or X number of subscribers. 23% actually click your link. Which means 8.51. Or 8 as a practical matter. (37 x .23% = 8.51)
And of the 8 or X% who actually clicked your link. Let’s say you or your major competitors sales conversion rate is a dismal 1.5%!
On the initial surface. This doesn’t appear to be terribly exciting. And or too profitable, correct? 😀 But let’s say you’re a commercial real estate broker.
And your measly 1.5% sales conversion rate. Meant you or your major competitors just sold a commercial property valued at $7 million dollars! 😎 And your commission is 6% of that gross amount. (I’ll let you do the math entrepreneur. :-D)
Six percent of $7 million dollars equals? and let’s further say your very first PPC (Pay Per Click) ad campaign of 100 unique visitors. Could you $ 125 dollars per click. So you or your major competitors invested $7,500 dollars on your 1st round of clicks.
Based on your six percent commission. (Or X.) Would that type of investment be worth it in your extremely humble opinion? 😀 I sincerely hope so. Obviously you’d be far too upside down. If you were only marketing a stand alone front end digital product worth $47 dollars, correct? (And no high back end products or services.)
Of course you probably wouldn’t be short sighted enough to be spend anywhere near $75 dollars per click. On any stand alone product under $997 dollars.
Expand your overall marketing vision. And start to realize and appreciate “why” you definitely don’t need to be or become too consumed with super creative marketing ideas and or tactics. Don’t you agree?
Ladies And Gentlemen Consistently Generating Sales Leads Definitely Doesn’t Have To Be Hard! (And Or Overly Expensive!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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