Proof Positive You Can Definitely Control Your Customer Retention Cost!
(And Create An Incredibly Positive Long Term Impact On Your Best Customers And Prospects!)
Practically everywhere you look these days. Regardless of whether you’re talking on or offline. The overall cost to market, promote or advertise.
The costs definitely keep steadily creeping up, right? So it clearly makes sense to at least try and systematically reduce your customer retention cost. Don’t you agree?
And the faster and more you and or your major competitors can consistently do so. The more valuable asset or resource you or your company/service will become. Is this a status you can be or become comfortable with?
Who Else Is Definitely Open To At Least Inexpensively Testing Some Creative Ways To Get Referrals?
Ladies and gentlemen. Including all fellow profit seeking entrepreneurs as well. Take a closer look at the feature image with this particular blog post.
Without really knowing for sure. (And strictly for hypothetical marketing illustration purposes only.) Let’s say that particular vehicle retains for somewhere between $42K – $48K give or take. Now think about the typical annual income. The men and women who routinely buy these type of vehicles earn per year.
And by extension the type of homes, condos or townhouses they can typically afford to buy or lease. Or they type of investment properties they invest.
Or the type of businesses, services or extremely well paying jobs they have. And the type of income both their professional or personal friends earn per year.
(My friend without a sounding like a super aggressive -newbie- network marketer here! :-D) But hopefully you too can appreciate all of the previously untapped, mega power networking opportunities waiting to be developed or generated.
By a strategic marketer such as yourself. 😀 )
Thank Goodness You Definitely Don’t Need Every Non Traditional Marketing Strategy You Test To Be A Homerun!
Case in point. Let’s your successful local business sells lower, mid level and extremely high end wines. But unlike the vast majority of your major local competitors.
You are no longer excited about constantly wasting a fortune on outrageously expensive, hit and miss traditional advertising/promotion methods.
So you’re at least willing to inexpensively test some non traditional lead generation strategies and tactics. Here’s what happens to spark your latest round of creative marketing thinking
A neighbor and relatively close friend. He and wife just sprang/spend X to purchase a pimped out SUV. Similar to the one pictured above. And in order to celebrate. He and his wife invite you and your wife to an informal dinner party.
And your wife. (The real brains of your operation! :-D) She strongly suggests you surprise them by bring one of you most popular mid level wines as a gift.
Entrepreneur Or Stop Overlooking These Golden Opportunities To Inexpensively Build Your business Or Services’ Brand Visibility!
Your wife also points out “what” most definitely should have been obscenely obvious to you! But clearly was not. 😎 The other people who will also be attending the small informal get together.
Once or as soon as their exposed to some of his companies extremely great tasting wine(s.) They too can immediate help in spreading your brand visibility. Via positive word of mouth or mouse.
After the party is over. You conveniently leave your neighbor with X number of your best. Extremely time sensitive. Two sided gift certificates and or business cards.
Side “A” instructs the recipients to join your opt in email list. In order to enter your monthly or quarterly free drawing. For their chance to win three or X number of bottles of one most popular mid level wines.
Which is an X dollar value. And side “B” instructs the recipient to come to your store. Before the ten or X day hand written expiration date expires worthless. They come alone and they only save 10 or X% off up to $50 or X number of dollars.
Ladies And Gentlemen You Really Can Build An Army Of Referral Based Customers! For Literally Pennies On The Dollar!
However, simply for dragging a friend with them. To you or your major competitors store. Whose at least 18. Before the expiration date. for an extremely limited time.
They can save 25 or X% off any one purchase up to $250 dollars or X. Or a maximum of 40 or X% off any two purchase. Up to a maximum of $600 dollars.
And as long as their guest also joins you or your major competitors opt in email list before they leave your store that day. They can save a maximum of 30 or X% off. Up to a maximum of $500 or X amount of dollars.
Otherwise they still save 10 or X% off up to a maximum of $50 or X amount of dollars. Coming up very shortly in part two. You and or your major competitors. Will discover at least three more proven, extremely low cost marketing strategies and tactics.
Which will definitely help you systematically lower your ongoing customer retention cost. Sound good? See you in a little bit.
Entrepreneur Look Around And Keep Your Eyes And Ears Open For Some Creative Ways To Get Referrals! (For A Fraction Of The Traditional Cost!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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