A Potentially Profitable Marketing Strategy Savvy Entrepreneurs Can Learn From The Weight Loss Industry!Part Three
So hopefully as you’re about to absorb the content, in part three of this ongoing series, the vast majority, of your initial surface questions, about using a proven marketing strategy or two, in order to consistently build, bank account filling social proof, have pretty much been answered, correct?
Great. In the remainder of this particular post (aka) series, you’re going to discover, at least three more market tested ways, to help you (and or!) your major competitors, consistently generate, some bank account filling social proof (aka) testimonies, for literally pennies on the dollar.
(Now how’s that for a proven marketing strategy. 😀 )
Not for free mind you, but a whole lot less, than your major competitors will be investing, in order to generate less than similar results.
So What Potentially Profitable Marketing Lesson Can You Definitely Learn From the Multi Billion Dollar A Year Industry!
Quickly picking up where part two left off. BTW, be sure you read (more like) study, parts one and two, so you really get the overall gist of this entire series.
Which in a nutshell, is how your extremely marketing savvy small business and or service provider, can consistently generate some bank account filling social proof (aka) power testimonials,for literally pennies on the dollar.
So as you recall, this incredibly marketing savvy jeweler, approached, several local nursing (and or) doctors, CPA/lawyer) associations and or various local infinity groups.
And they offered these 8,000 (plus) member, nursing groups and or associations, two viable marketing options.
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And here’s the jewelers two, (initial) front end offers, to the nursing associations, as well as the administrators of these highly influential offices.
See which, (if any), you’d be more likely to take advantage of.
1.) Potential offer # one: The nurses, (for an extremely limited time!), can save 15% off their very first offer, up to $500 dollars or X.(Which is a decent initial offer is it not?)
2.) Potential offer # two: Or, simply for joining the jewelers opt in email/mobile marketing list, and bringing a friend, whose a potential first time customer,whose at least 18.
The nurse (and or) CNA (Certified Nursing Assistant), automatically saves 40%, (or X%) on any purchase, up to $1,500 dollars. 😀
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So again, remember, the main key to this type of long range marketing strategy and thinking on the part of the jeweler, is since the extremely marketing savvy jeweler, knows their ideal female customer, has a total lifetime customer value metric, of somewhere in the neighborhood of $7,500 – $11,000 dollars.Give or take over the next five to seven years.
They’re more than willing, to be extremely generous on the initial front end of their sales funnel. Knowing and anticipating, they will more than make up for it, on the long term back end of their sales funnel.Correct?
Now let’s quickly run the initial front end numbers, and hopefully by doing so.Your marketing eyes will be opened, quite wide. 😀
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So as you recall, a grand total of 8,000 nurses, were contacted, via a snail mail post card, and or an extremely time sensitive, email and or mobile marketing alert etc.
And just so no one suggests, these numbers are too pie in the sky. Let’s say only 50% of these nurses, initially take advantage of the jewelers extremely generous offer
Pus, of the 4,000 (local) nurses who took advantage of this initial offer, an additional 1,500 of them, brought a first time friend with them, whose at least 18 years of age.
So now, you’re talking about a grand total of 5,500 local nurses, (4,000 + 1,500 = 5,500.) They’re all wearing, some of the jewelers extremely eye catching designer bling. 😀
And definitely making the social media world of their newly acquired purchases! 😀
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Remember, since the jewelers ideal female customer, has such a large, total lifetime customer value metric, unbeknownst to these nurses.
The first 500 (or X number) of them through the jewelers door, who (either) brought a friend with them), and or they came alone, but spend over $500 dollars or X.
They will automatically receive, a free, (eye catching) pair of designer leather gloves, and or a really nice designer scarf. Valued at X!
And of course, the jeweler will purchase these items,(at cost) from their non directly competing, joint venture (JV) partner, the local women-s boutique store owner(s.) 😀
Here’s the point ladies & gentlemen.
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First of all, as a special, “One time Only (OTO) offer, to those first time guests of the nurses. These visitors, will be allowed to purchase a beautiful pair of diamond studded earrings, which typically retail for $350 dollars, for just $200 dollars or X.
However, simply for joining the jewelers opt in email/mobile marketing list, they only have to spend $125 dollars or X. 😀
No matter how you slice it ladies & gentlemen. Once all the marketing smoke clears, this extremely marketing savvy jeweler,will have 5,500 (or X) number of local nurses, (or whichever) association members, they successfully negotiate this marketing strategy with.
Those high income earning women, at least 60-85% of whom, are not only extremely active on social media in general, but Facebook and Instagram in particular.Right? 😀
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Guess what else? These nurses and Certified Nursing Assistants (CNA’s), work with other high incoming earning nurses, doctors, secretaries and or hospital or medical personell, do they not?
And some of them also have sisters, Moms, in laws, closest girlfriends, next door neighbors, CPA’s, lawyer friends, hair and or nail salon professionals, they know and frequently do business with.Right?
Ladies & gentlemen, are you starting to understand and appreciate, how and why the extremely marketing savvy jeweler, is more than willing to sacrifice a little gross profit, on the initial front end of their sales funnel? Say yes. 😀
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And how all these local nurses, who will be constantly texting and calling friends and family members,and posting all over social media, and strutting around, showcasing their newly acquired bling, at any and all family functions! 😀
They also create some undeniable, social proof (aka), power testimonials, for years and years to come, for the jeweler and eventually, some of the jewelers top JV and or cross promotional partners etc.Correct? Bingo!
So just like the multi billion dollar a year weight loss industry. Can you now totally appreciate, how your business, products and or services, can borrow this proven marketing strategy?I sincerely hope so.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
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