Okay, so when it comes to some of your top sources, for learning and or discovering, a potentially profitable marketing lesson or two.
Your local butcher and or meat department, probably isn’t at the top of your list, correct? 😀
Who knows, maybe after you read and (far more importantly!), implement what you discover in this particular post, your perspective will change.
In any event, rest assured, your local butcher, can definitely teach you, a potentially profitable marketing lesson or two.
And in the process, just might open you up to, a whole new way of thinking about, some previously untapped marketing possibilities and or opportunities.Let’s have a closer look.
So Who Else Wants To Discover A Potentially Profitable Marketing Lesson You Can Learn From Your Local Butcher!
Okay, of course you’re scratching you head and wondering, what your local butcher, can possibly teach you about successfully marketing, your extremely valuable products or services, correct?
Simply this, have you ever noticed, how your local butcher and local meat department, in one of your favorite, local supermarket chains, they will turn the ends of the meats, into stand alone products, rather than simply throwing them out?
And sometimes they even discount the prices, correct? Or how certain extremely popular meat (like) products, are actually made up of several different types of meats.
Which brings us full circle.From a marketing perspective.
So What Does The Local Butcher And Select Meat Products Have To Do With Successfully Marketing Your Small Business?
Simply this, there is an internationally known, highly regarded, direct response marketing expert, whose famously shared, how after one of his extremely popular, (offline), three day marketing boot camp summits.
Both he and several of the featured guest speakers, all commented, they often discovered more, potentially profitable marketing strategies and or tactics, during the after hour cocktail events.
And or, during dinner with other featured speakers, during the drives, to and from the airport, and or, during conversation, in the lobby, or on the plane or while waiting for other workshops to begin etc.
And after receiving such incredible feedback, over and over again, he and his (top notch) marketing staff, (initially), jokingly, released a set of MP3 recordings, along with transcripts, which he initially referred to as, “The After Dinner” tapes. 😀
Because these sessions, were often generated during the speakers so called down time.
Your Small Business And Or Service Has Untapped Resources Which Can Definitely Be Converted Into Some Major Profit Centers!
Hopefully, you’re starting to, and or you already have made the connection, correct? Just like your local butcher, attempts to maximize their long term profits, by turning the ends of the meats, into lower priced products they can sell as opposed, to simply throwing them out.
By the same token, this extremely marketing savvy, direct response marketing expert, decided to convert some of the advanced marketing conversations, he and his staff, often had with (both) fellow speakers and or the attendees of these events.
They leveraged this so called down time, into an additional profit center.
I fact, he got to where, they created an extremely popular contest, where the speakers and or attendees, who submitted the most popular marketing strategies and or tactics, during these so called down times.
They automatically won, an additional, two-three hours, of one on one consulting time, worth X, with this legendary marketer.
The Closer You Loom The More Hidden Profit Centers Currently Buried Within Your Small Business And Or Service!
And as you probably guessed, it wasn’t long, before the (so called) ” The After Dinner” tapes concept,eventually grew into it’s own spin off newsletter and featured interview newsletter.
Which was published twice a year, to rave reviews.Some of this (was obviously) before the Internet was as established as it is now.
This particular spin off company, was eventually sold for a rather hefty profit. But hopefully you can appreciate the main point, which is, how your local butcher and or local meat department, found an additional way, to maximize their long term profits.
And how your resourced challenged small business, can definitely should, learn a potentially profit marketing lesson or two, from your local butchers example.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
