(You Will Literally Be Light Years Ahead Of Your Major Competitors!)
Ladies & gentlemen “if” you are or ever plan on utilizing some type of paid advertising or promotional campaigns in the not too distant future. Please make darn sure you at least have some type of basic understanding of the total lifetime value of a customer metric.
This way going in, before you you actually start funding any of your on or offline campaigns. You have a general idea of “what” you can actually initially afford in order to generate your all important first time customers.
Otherwise you might actually be initially spending more on your front end. Than your total gross revenue per customer or long term repeat client can actually afford. And sadly this all tooo common occurrence happens far more than you may think or currently realize.
Especially if you’re new to this entire entrepreneurship activity. (Let’s just make darn sure you don’t end up financially upside down, okay?)
Entrepreneur Sometimes All You Really Need In Order To Get Started Is Some Basic Marketing Strategies And Tactics!
The following is for hypothetical illustration marketing purposes only, okay? (Although the information product I’ll be describing is definitely real.) The marketing strategies and tactics revolving around are strictly for creative mind expansion purposes only.
So I (yours truly!) have this physical self published, 160 page workbook. It’s called “Discounted Notes (The Joint Venture Program.” The short of it is. After I got a pretty good understanding of the basics of the privately held notes, mortgages, deed of trust or what’s sometimes commonly referred to as the contract for deed sales process.
I wrote (created) my own 160 page self published workbook. In order to teach ambitious individuals. How they could learn ‘how to” either look these types of transactions up in their local court house.
(Which truth told, this is definitely one of the hardest, competition heavy ,basic strategies to use. Because these records are public. And this where practically 98% of your initial competitors start and stop.)
but they learn ‘how to” uncover these investment grade privately held notes. They contact the owners, (typically via direct snail mail post cards. Offering to help them sell, either the entire note (aka) income stream. And or “what’s” often referred to as a partial of the entire income stream.
In reality in 97-99% of the cases. The company actually writing the checks is a private institution of some kind. And 99% of they also pay 100% of any standard closing costs.
the bird dog in essences is paid what we often refer to as a brokers fee. (even though in 99% of the cases they’re (nor am I!) any type of licensed broker. It’s just an accepted term throughout the industry. In order to describe this particular opportunity.)
So How Or What Does My 160 Page Self Published Workbook Possibly Have To Do With Understanding The Total Lifetime Value Of A Customer Concept?
Turns out potentially a lot. And thanks for asking. You and or your major competitors will “discover’ even more coming up very shortly in part two, okay?
But for now. First of all the current actual hard cost in order to have the physical front & back covers, as well as the actual 160 pages printed. A grand total of $15 dollars give or take.
It currently retails for anywhere from $39-$67 dollars. Just depending on where you actually purchase it from. but truth told. I (and or you!) really don’t need to make a penny or any type of gross front end profit of any kinds. In order to still make a proverbial fortune on the long term back end of my sales funnel. (Say what?)
Because as long as at least 1-2% of the bird dogs who purchase my book. Or “if’ they somehow got it as a free “fast action” bonus worth X. The average transaction they will be involved in anywhere from 95-99% of the time.
It has a gross spread of typically $1,500 or X amount of dollars.(this is usually the spread for a sale of the entire note (aka) cash flow instrument. For a partial the spread will typically be less.) And once or as soon the transaction legally closes.
Meaning everything is recorded into record at the local court house. Cashiers checks from the institutions and or private investors gets distributed. And say in the case of a sale of an entire note (aka0 debt instrument to a private institution. Who more than likely doesn’t currently have an office in your particular area.
The bird dog (you and I) would gladly split the spread of $1,500 or X number of dollars 50/50.
Now Let’s Briefly Talk About The Potential Marketing Side of This Not Exactly Easy But Relatively Simple Business Opportunity! (For The Right Person!)
Here’s the key for the publisher. In this particular case I’m the sole 100% owner of the workbook. And inside the workbook you will see actual copies of real checks of some of my real world pay days (aka) bird dog commissions.
For initially finding, then successfully negotiating “what” ultimate price the legal note holder(s) will receive at the closing. So I and or you are responsible for the initial front end advertising, marketing or promotional costs to find your deals.
And since the national average (in America anyway!) is about 1% for ever 100 or so individuals who at least attempt some type of biz opp. You and I will need at least 100,000 -250,000 participants. In order to really have a chance at consistently generating some major money.
On that note entrepreneur. We’ll finish spilling the beans in part two, okay? but hopefully you at least have a better idea of “how” and why it’s definitely in your long term best interest.
To at least have a basic understanding of the total lifetime value of a customer metric. Don’t you agree?
You Really Do Have The Potential To Consistently Create A Lot More Gross Profit Than You Currently Give Yourself Credit For!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave
me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
