So the chances are pretty good, you never ever thought, a successful offline, traditional bricks and mortar business, could definitely you quite a bit, about online success, correct?
At first glance, it probably does seem like a bit of a stretch.
Especially, if someone dared suggest, an offline bakery, could actually teach you some potentially profitable marketing lessons, with regards to online marketing in general, and blogging specifically.
Take a closer look and see for yourself.Then you decide, if there’s any relevancy or not? Fair enough?
So What Can Your Local Offline Bakery Possibly Teach You About Long Term Online Success!
Granted, on the initial surface, it probably seems like a stretch. But in reality, nothing could be further from the truth.
Case in point. Think about your blog, for just a second, as an online bakery of various goods.And each particular blog post, (as your) various great tasty pastries if you will.
Now for just a moment, think about an extremely popular offline bakery.And suppose you had some cup cakes, on your shelves, which were in essence, three weeks old. Or more! 😀
Now obviously in the real world, this would be a major health code violation to say the least. 😀 Right? But this withstanding. From purely a marketing perspective, how do you think this recurring situation, would affect the long term success of you bakery? Exactly.
Your Current Online Marketing Strategies Can Either Help Further Grow Your Brand And Or Help Sabotage It!
And likewise, with regards to your blog, how much of a potentially negative impact, having blog content, which hasn’t been updated, for at least three weeks (or more!), will affect your overall brand (reputation), in the eyes of your readers and or first time visitors? You so got that right?
Or what about this.Picture a potential customer, coming into your bakery, and asking to sample one of your exotic muffins.
They bite into it, and decide they don’t really want it, and just leave it on your counter and leave.
Without any prior indication they would so. Say what? Rather odd behavior, correct? Now think about what happens online, each time a complete stranger/initial first time visitor, and or regular returning reader of your state of the art WordPress blog.
They start consuming (reading) one of your current and or older blog post, (and without warning), they simply decide, to not finish it, and immediately head elsewhere online.
This pretty much happens all the time, does it not? For sure.
Your Long Term Online Success And Your Offline Bakery Business Have Way More In Common Than You Probably Think And Or Realize!
Or what about this all too common occurrence. Let’s say your bakery gets a delivery order from a local small business owner and or service provider.
And along with your great tasting goodies, you wisely and strategically include, at least ten (or more!), extremely time sensitive gift certificates and or discount coupons, for the small business owner/service provider, to either pass out to their employees, current customers and or other vendors etc.
Entrepreneur, is this proven process of sharing, any different, than you including some much needed (and highly) recommended, social share buttons on your blog post?
So your extremely loyal readers, can freely share your content, with their ever growing list of followers. 😀
Are you starting to see and appreciate, more of the similarities here?Great. Now then,what about this next similarity.
Don’t Make Achieving Online Success Harder Than It really Needs To Be!
Case in point.Whenever you run your periodic promotions of your great tasting muffins,donuts, bagels and or exotic beverages etc.
You don’t want to always have to rely on, outrageously expensive, traditional advertising methods, correct?
So with an extremely active mobile marketing database of some kind.You can simply send a semi decent text message.Can you not?
Which in all likelihood, will be opened and read, (or at least) glanced at, within three short minutes from when it was initially sent. 😀
Whether You’re Talking Your Long Term Online Success And Or Your Offline Business In Particular! (You Definitely Need To Continue To Boost Your Positive Word Of Mouth And Mouse Buzz!)
So let’s say your bakery currently has 1,500 mobile subscribers. And 25% of them, (or 375) of them, not only regularly open, but positively respond to your extremely time sensitive offer of save 30 (or X%) off any order over $10 dollars. (1,500 x .30% = 375)
And every order over $20 dollars, you’ll automatically give your customers, a two sided, laminated index card, which entitles them to 20% off any order over $20 dollars for an entire year! 😀
Plus, they automatically save X% off any order under $20 dollars, for the next year as well. Not really a bad deal, correct?
And likewise online, it’s far more cost effective (ladies & gentlemen), not mention, potentially profitable, for you to be able to periodically contact, both your prospects and or customers, via your paid email service provider. Don’t you agree?
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So hopefully, now you can not only see, but better appreciate, (at least) three things, your offline bakery, can definitely teach you and I, about long term online success? Any questions?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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