How Your Offline Bakery Business Works Just Like Your Online Venture!
It probably sounds a bit far fetched initially (doesn’t it?)
To think your offline bakery business might actually work just like a successful online venture would, correct?
Nod your heads cadets because it’s true. Only more than likely not in the ways you may be currently thinking.
Stick around though because as things start to unfold, the overall similarities may just surprise and inspire you.
But once all the initial marketing smoke clears there’s a whole lot more in common than may be readily obvious.
So Who Else Definitely Wants To Know How Your Offline Bakery Business Works Just Like Your Online Venture Does!
As you have or may not have noticed if you’ve been following the last few weeks of the postings on my blog. There has kinda been an ongoing marketing theme based around your offline bakery business.
And some of the potentially most profitable, market tested strategies for you (and or) your major competitors to implement right now, to help get your venture off the ground in a major way.
For literally pennies on the dollar. And keep the forward marketing momentum going, (again) without having to constantly invest a fortune in order to do.
And obviously part of the way this is going to happen is by constantly generating some positive word of mouth and mouse buzz via social media.
You Definitely Don’t Need Fancy Corporate Lead Generation Strategies!
Case in point. Suppose your Mom & pop bakery business were to allow some local, non directly competing vendors to share some of your best mouth watering, gourmet pastries with their clientele and you only charge them your actual hard cost, (plus any and all applicable taxes & fees) in order to do so. Huh?
Say for ex; where you currently get your clothes cleaned and pressed. And since you and or your staff has been literally doing business there for years.
And you’ve been on a first name basis with owner(s) for years. You approach them with the following proposal.
You will gladly supply them with at least $30 dollars worth (free) and or at your actual cost, batches of your great tasting, chocolate chip (or ) macadamia nut cookies. To pass out to their customers.
And you’ll do so on two of their traditionally slowest days a week, over the next month. And each day you’ll bring different great tasting pastries, exotic beverages and or cookies etc.
Who Says Your Offline Business Can’t Benefit From Some Online Digital Strategies!
So what do you think the majority of the offline customers of the cleaners initial reaction will be:
1.) When they walk into the cleaners to either drop off their clothes and or pick up their order. And unbeknownst to them the enticing smell of your bakeries freshly baked chocolate chip cookies and or gourmet pastries fill the air! 😀
2.) And they decide to take the owner of the cleaners up on, a free whatever it is you’re offering. And the owner(s) also hands them one of your extremely time sensitive, first time customers only discount coupons. Where they save X% off their very first order or two.
Do you think at least some of these individuals will:
A.) Definitely start becoming a regular customer of yours? There’s a very good chance.
B.) And immediately start texting friends, relatives, co-workers and posting images and short videos all over their social media accounts. Bingo! 😀
You Make Lead Generation A Real Priority And Watch Your Small Business Continually Grow!
Now think about this from an online perspective. Instead of giving away free, some of your very best tasting, mouth watering gourmet pastries and or cookies etc.
Online, the way (you and I) strategically build an army of high energy advocates, is by consistently supplying them with, how to, problem solving content of some kind for free. 😀
Case in point; (entrepreneur) please take a look at the two recent screen shot images below. There are recent photos, of my constantly growing, RSS (Really Simple Syndication) subscriber base.
Keep in mine these individuals voluntarily join my (or your) feed in order to receive email alert messages about the most recent content published to my blog, (no matter) what particular form the content comes in.
How Your Offline Bakery Business Works Just Like Your Online Venture!
How Your Offline Bakery Business Works Just Like Your Online Venture!
Entrepreneur, Google is not fueling this positive word of mouth and mouse buzz. 😀 But just like your offline bakery business, these pro-active rss subscribers/advocates are merely texting, emailing and telling others they think may be interested in these blog posts/marketing concepts.
And some of them have also become rss subscribers and opt in email subscribers as a direct result. Thank you!
And notice how the numbers keep steadily increasing. Real world, positive word of mouth and mouse marketing in progress. 😀
The main point being, are you starting to appreciate how your offline bakery business, (and or) any offline business and or service (for that matter),consistently generates positive word of mouth or mouse buzz, just like your online venture does? Great.
The Basic Proven Marketing And Promotional Fundamentals Apply Whether You Primarily Market On Or Offline!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by
as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
