Of Course You Can Or Definitely Should Be Able To Appreciate How The Right Types Of Market Research Make All The Difference!
Isn’t this kind of odd? Imagine this particular scenario unfolding. In exactly one week from today.
You are scheduled, to give one of, (if not) the most important 90 plus minute Q & A presentation of your entire entrepreneurial career.
These highly influential, (not to mention)affluent men & women you’re about to get directly in front of. Can actually decide to invest, tens of millions of dollars, into you venture.
With so much on the line and at stake. Does it makes sense to you. You would not do any of the right types of market research, to help stack the stack the deck in your favor?
No way, correct? And yet. As you’re about to discover, this all too common, major marketing mistake. Happens all the time. Say what?
It just may not have been as obvious, until now….
Who Can Deny With A Straight Face The Right Types Of Marketing Research Can Definitely Lead To Some Major Success!
Case in point. Suppose some of your internal research revealed to you. At least 38% of the women, who actually went to the grocery store and paid for any particular powered detergent.
Did so, primary on the way the product actually smelled, (the scent) and overall texture of it, when their hands actually came in contact with it.
But far more importantly. To these 38 percent-ers. By in large, they based a staggering 91 plus % of their future decision.
As to whether to repurchase that particular brand again.On how their clothes felt up against their skin. And how they smelled, once they used this particular brand of powdered or liquid detergent.
So How Can The Various Types Of Marketing Research Firms Benefit From This Type Of Data?
So glad you finally asked. Perhaps some of you, already recognize the name jscharting.com. Sound at all familiar?
If not, for nearly two plus decades and counting. The experts over at jscharting.com.They have been helping corporations, both large and small, become far more efficient and profitable.
Through their expert use of some extremely sophisticated, data analytics and through the use of Data Visualization (DV.)
And yes, they’re extremely skilled at it. In fact. Recently.One of their extremely skilled team members, Rachelle Tan of their editorial board.
She personally reached out to me via email. (See the screenshot image below.)To ask, (if I was interested, in some ongoing collaborating (aka), strategic cross promotions) with their firm.
And of course the answer was and is a resounding yes. Wouldn’t you?
Of Course You Can Or Definitely Should Be Able To Appreciate How The Right Types Of Market Research Make All The Difference!
So How Does Conducting The Right Type Of Market Research Help Me Be Or Become A more Profitable Advertiser And Or Promoter?
Great question. And so glad you finally asked. For just a second. Put on your time travel hat.
And go back to the late 50’s & early 60’s in America. Right up through the early 70’s.
And imagine, you’re going door to door, in semi to flat out upscale neighborhoods.
And you’re marketing, high end vacuum cleaners. And you’re training and real world, in the day to day trenches experience, has clearly taught you.
The more doors you physically get in. And the more actual 90 plus minute presentations you actually do. The more commissions earned slips, you’ll get to fill out at the end of the day.Right?
Do You Really Need To Get Knee Deep In The Different Types Of Market Research?
So armed with this type of in depth market research. Imagine how much more pro-active and effective, the top 20% of any outside sales force, will be and or become.
When they canvas those same upscale areas.And when the stay at home homeowner or renter, (who) during that particular era.At least 95% of the time or more.
It was either the Mom or Grandma, who answered the door. Now the even more professionally trained sales rep.
Are Starting To Appreciate How The Right Types Of Data Can Definitely Lead To Higher And Higher Overall conversion Rates!
And this proven process can help these polished sales reps quickly and efficiently make the case, about offering a specific type of, market tested.
Free giveaway sample of detergent, as the lead magnet, to ultimately get into more doors.
So they can make more and more benefit driven presentations, in order to ultimately make more sales.Right? Absolutely.
Hopefully in part one of this ongoing series. You can now much better appreciate, how strategically conducting, the right types of market research, can definitely lead to higher and higher, overall productivity.Don’t you agree?
The Right Types Of Market Research Definitely Helps Take Your Business And Or Service To The Very Next Level Or Two! (Don’t You Agree?)
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business,
product or service in the next 30 days or less!
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And help you master your effective communication in marketing skills.(No matter what your
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