(For Literally Pennies On The Dollar!)
If you’re a profit seeking non franchised, independently owned retail jeweler of any kind. Who’s absolutely sick and tired. Of wasting a fortune on outrageously expensive, hit & miss traditional ad/promotional campaigns.
You know all too well about the usual suspects, right? You or your major competitors don’t need to consistently waste a fortune on that expensive promoting. In order to consistently out promote your major competitors.
Provided your open to tapping into some previously untapped marketing possibilities. Does that sound like you?
Are You Finally Ready To Start Inexpensively Testing Some Creative Marketing Strategies And Tactics?
Picture one of the most popular malls in your particular area. (You know the one I’m referring to, right?) Let’s say for this hypothetical marketing example.
You’re an independently owned retail jeweler. And you’re so done with wasting a fortune month after month. On those outrageously expensive, dismally performing, hit & miss traditional ad/promotional campaigns.
So you’re only to ready to at least test something other than. Expensive, dismally performing local prime time radio, TV or local full and a half a page newspaper ads etc.
Picture this as a nice change of pace. Your retail jeweler store is located in one of the most popular malls with at least two floors.
Let’s say you’re located on the 1st floor. You will have at least five or X number of your top female employees. Go around to each of the businesses or services located on the first floor.
And each spend no less than $50 or X number of dollars in those businesses. In order to further establish some type of relationship with either the owner(s) or their supervisors/managers etc.
It’s Definitely Not A Crime To Be On The Cutting Edge Of Effective Lead Generation Strategies And Tactics!
The 2nd leg of your multi pronged marketing/promotional strategy. Is to let the owner(s) provided they actually work in the stores or services.
And provided they join you or your major competitors opt in email list. You or your major competitors let them and any three or X number of employees of their choice.
(Provided they also join your opt in email list. They get to purchase up to $2,500 or X dollars worth of your great looking bling at your actual hard cost.)
And you initially test by only offering this to the business owners or service providers on the 1st floor. Anticipating the natural spill over effect, right? Meaning both the owners and employees from the 1st floor.
Will gladly let at least some of their acquaintances from the 2nd know where they got their great looking bling looking bling from.
But “how” much or “how” little they paid, correct? 😀
Plus think about the number of vendors who frequent each business in that particular mall on the 1st floor on a daily or weekly basis.
Why Over Complicate The Very Next Marketing Step Or Two?
You know once or as the word gets out both on and offline. More and more 1st time customers will definitely want in on the ever growing fun, right? 😀
And rest assured a certain percentage of them. Will be more than glad to help spread some positive word of mouth and mouse buzz, agreed?
Especially those workers who may be currently employed part time. Coming up very shortly in part two. You or your major competitors will discover at least three more proven ways to consistently out promote your major competitors.
For literally pennies on the dollar.
Don’t Be Shy About Systematically Out Promoting Your major Competitors! (For Literally Pennies On The Dollar!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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