(You Get That Don’t You?)
Right out of the gate. And please don’t get me wrong. You and I should definitely treat every prospect, customer or long term repeat client with all the respect they deserve.
But not all of your customers are equal to each other. In terms of how much the spend with you over time.
Or how many long term referrals they generate. Or in terms of how often the frequently buy from you, agreed? Case in point.
It definitely wouldn’t make economic sense. To invest a ton of money. In term of bonuses. To give to a customer who came to your showroom alone. Versus a customer who’s been to your showroom at least seven times in the last ten or X number of months. But they drug a friend with them each time. Who was at least 18.
You can readily appreciate the difference, correct?
All Of Your Customers Are Not Exactly Equal! (Some Have More Value Than Others!)
You laugh fellow profit seeking entrepreneur. But your customers, while they’re all extremely valuable. They don’t all spend equal amounts of money with you and I. Do they? 
Which is why you and I definitely need to have a semi realistic idea. Of what your ideal customers total lifetime customer value metrics are.
Because if your ideal customer or long term repeat client is worth a total $3,500 dollars over a three year period. Or X.
You can’t justify spending, (more like wasting!) A grand total of $4,000 dollars or X to acquire them. You’ll be upside down and well on your way to bankruptcy.
If you don’t turn things around, agreed?
Let’s Talk About Some Really Simple Ways To Grow Your Business!
Consider when your customer drags another semi qualified prospect with them. To you and or your major store/showroom. Look at both the time and money they have saved you ladies and gentlemen.
They say your typical prospect who ultimately becomes a first time paying customer. Will need to be exposed to your traditional ad somewhere between 7- 21 times.
Think about what each exposure costs. Versus ethically bribing one of your current customers or clients. To drag/refer a friend with them.
The front end math clearly shows/reveals you or your major competitors are well ahead, correct? So it definitely makes perfect since to invest at least some of your savings. In ethically bribing/rewarding your current customer or client.
For dragging someone with them. Who’s at least 18. Because whatever their guest spends on their initial 1st purchase. You’re rapidly headed to profit on your initial front end, correct?
Which means you have even more money to invest in ethically bribing your guest to join your opt in email list. Hopefully without having to go any further.
You are definitely starting to fully appreciate “why” not all of your customers are equal. Are we on the same page here?
Use Your Customer Service As A Low Cost Proactive Marketing Tool!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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