Utilize proven marketing research process steps.
Do you realize that the Super Bowl can (sometimes) command as many as 100 million viewers?
And the proper marketing research process steps you take can (either) lead to a successful marketing campaign or an entire waste of money, time and effort.
Sure the Super Bowl is the last meaningful football game of the year and simply the largest sporting event in the USA!
And whichever major network that’s hosting the game gets to charge outrageous prices for traditional advertising. That withstanding, all types of major corporations with extremely deep pockets fall all over themselves to get a fraction of a nano second in front of all those highly untargeted eyeballs.
Far Too Many Otherwise Extremely Savvy Marketers Routinely Fall Prey To The Seduction Of Viewing Marketing As A One Time Event As Opposed To An Ongoing Process…
Lots of smaller (less financed) companies will blow insane amounts of money on one time ad campaigns, because their mistakenly led to believe that it’s far more desirable to be briefly be seen by a ton of untargeted eyeballs, instead of steadily being seen just a little over time.
Basically you want to strive to create a long term marketing process as opposed to a short term marketing event.
For ex; whenever you run a successful PPC (Pay Per Click) ad campaign of any kind. The moment you (or somebody) stops paying for the ad space on or offline. Be they classified and or larger more expensive display ads etc; guess what?
Your ads stop being run. Translated, your participating in a marketing event, not a long term marketing process.Hopefully you see and appreciate the differences, correct? 😀
Three Simple Ways The Ultimate Insiders Profit By From Ongoing Marketing Processes. (And How You Can Too!)
Isn’t it amazing how often you can simply help another individual (and or) company or association solve an ongoing nagging problem and you can benefit as well.
The following three scenarios are just the tip of the potential marketing iceberg, once you start actively viewing potential marketing situations from a service minded approach.
In other words, start trying to figure out how your business, product or service can be of service to others and more times than not, you’ll inexpensively discover previously untapped multiple streams of income.
Start Building Your Marketing Funnel Around Some Form Of Power Networking!
Case in point; here are three incredibly simple, low cost ways to creatively tap into new market share, and help some otherwise savvy, non directly competing business owners, and or service providers solve one of their ongoing major challenges.
1.) Every month somewhere in your city and or local town, your local Apartment Association (especially) the really big ones.
Definitely need your expert help (and welcome) your creative marketing suggestions and or incentives, in order to get their best tenants to pay either their rent and or association fees on time or even in advance.
What low cost high perceived valuable free bonuses (and or) free or low cost introductory services could you or your top joint venture partners supply them with on a monthly or quarterly basis in order to help them?
Don’t Build Your Final Sales Funnel As If Your Business And Or Services Are An Island!
2.) Like wise, every month somewhere in a city or town near you, your local Day care center (desperately) needs help trying to inexpensively ethically bribe their best customers into paying their weekly fees on time.(Week after week or month after month.)
Q.) What can you do to help?
3.) Somewhere in a city or town near you, your local Toast Masters and or local Real Estate and or local investment club (desperately) needs your help trying to stimulate the following three activities.
A.) Ethically bribing current members for bringing new guests to the monthly/quarterly meetings.
In More Instances Than Not Direct Marketing Is Usually At Least Twice As Effective In The Long Run And Far Less Expensive!
B.) Ethically bribing current and non members for paying dues (both) on time and for either paying by credit card and or money order, there by dramatically lowering the percentage of bounced checks!
C.) Ethically bribing current and non members for by (both) classified and larger more expensive display ads and or listings in their annual (on or) offline directories.
Look For Creative Low Cost Non Traditional Ways To Create More Business By Helping Another Business Or Service Solve A Major Problem…
Maybe you have a mini mart near a housing development (and or) college and you make an arrangement with the leaders and or managers of the tenant association, whereby every tenant that (either) pays their rent on time or renews their lease etc.
They automatically get a special VIP discount card from your mini mart, that entitles them to a large cup of any beverage of their choice, and it cost just .$79 -$.99 cents instead of the normal retail price of $1.89 or X. 😀
Naturally, once they get inside your mini mart, a certain percentage of them will definitely purchase other items, (and pay the normal retail price), plus buy gas at the regular price. Bingo!
You Can And Definitely Should Test Using Non Traditional Lead Magnets!
These are just three proven marketing research process steps that you or any serious (marketing savvy) small business owner and or service provider can use to create at least 25% more business in the next 90 days or less.
No matter what your particular niche is.
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