Marketing Leverage: The Real Secret To Consistently Getting Some Of Your Best Prospects To Come To You!Part Two
So if you’ve been strategically attempting to grow your semi cash strapped small business and or service.
You already know and appreciate, why you should definitely be constantly, generating some type of bank account filling marketing leverage, correct?
And at times, doing so can be much easier said than done, right? Absolutely.
In fact, unfortunately, most semi cash strapped small business owners and or service providers, actually overlook, some of the effective, low cost ways, of dramatically increasing, both their marketing leverage and over all results.
Simply because they lack a basic understanding, of how to improve their current promotional and or marketing results.
As you’re about to discover. So please stay tuned.
Ever Wonder Why So Many Semi Cash Strapped Small Business Owners and Or Service Providers Miss Some Really Easy Chances To Increase Their Marketing Leverage!
For one thing, far too many semi resourced challenged small business owners and or service providers, think any type of meaningful marketing leverage, can only be achieved, by the really big corporate types.
With incredibly deep pockets, and outrageously large advertising budgets.When the actual reality is, nothing could be further from the truth.
Case in point. Let’s say you were to run some type of personal relationship building service. And one of your free, lead magnet special reports, audios and or webinar recordings, you offer, to your target audience, was initially titled “Need Help Finding The Love Of Your Life?”
The Right Customized Marketing Process Can Definitely Take Your Lead Generation Efforts To The very Next Level Or Two!
By systematically using a simple, rotating A/B split testing strategy, you also changed your free opt in email give away, every other unique visitor visitor.
Meaning, every other visitor, would be offered, another potential problem solving, free (either) one page checklist and or cheat sheet etc.
And it would say, “Seven Proven Ways To Finally Discover If You Have Indeed Found Your Real Soulmate! (And Five Things You Must Change About Yourself Right Away If You Have!”)
And let say, after at least 1,000 total unique visitors, to (either) your state of the art WordPress blog, and or 1,000 unique, (first time walk in) visitors to your offline business.
Building An Effective Sales Funnel Requires Patience And Being Open To Constantly Improving!
You noticed, of the 500 individuals, who received initial split test offer A. Only 67 of them actually joined your list, in order to get your free lead magnet giveaway.
Which meant, your current opt in rate for offer A, was a mere 13.4% (67/500 = .134 x 100= 13.40%)
However, in stark contrast, 189 of the 500 individuals, decided to join your opt in email/mobile marketing list, in order to receive A/B split test offer B!
Which means, your current opt in rate for free list building offer B, is a very respectable 37.80%! (189/500= .378 x 100= 37.80%)
Now going forward, unlike the vast majority of your major competitors, you know which offer to now make available to all of your first time on or offline visitors, correct? For sure.
You’ve just benefited, from some potentially bank account filling, marketing leverage, have you not? 😀 Yep.
Put Some Of Your Very Best Entrepreneurial Ideas Through The Exact Same Filtering Process!
Case in point. Let’s say you currently run a retail sporting goods store. And your ideal male customer, (between the ages of 20- 55),currently has a total lifetime customer vale metric of $3,500 dollars over the next five to seven year period.
And your ideal female customer, (between the same ages), currently has a total lifetime customer value metric, of $3,000 dollars, over the next five to seven year period.
Armed strictly with this initial information. You could target the local golf enthusiasts, within your local community.
And start, by ethically bribing, any of the small, local throwaway guide publication owners.
Who happen to love any type of sports.But especially if they’re really into golf.
You’d Be Amazed The Overall Effectiveness Of Some Of The Simplest Small Business Marketing Strategies And Or Tactics!
So you do a strategic cross promotion, with owners of a popular, local throwaway guide publisher.
Since at least one of the owners is totally into golf.
You basically barter, in essence (trade) them, over $1,500 dollars in high end golf accessories, in exchange for them giving you at least $1,500 (or X numbers of dollars) credit in advertising space! 😀
This way, you can hold a free drawing, giving away a pair of extremely high end, (not to mention) extremely popular Callaway Golf clubs! 😀
Don’t Discount The Long Term Profit Generating Potential Of Utilizing Some Direct Marketing Strategies And Or Tactics!
Plus, three hours on one on one, golf coaching, from a highly respected, local golfing instructor!
And your ad instructors the audience, to head over to your WordPress websites, dedicated lead capture page.So they can opt in for their chance to win this $1,050 dollar value!
Because the Callaway golf clubs alone, normally retail for $600 dollars! And each hour of personalized instruction, is valued at $150 dollars!
Plus, as an additional, (underground way) of constantly generating, much needed marketing leverage.
Are You Truly Starting To Appreciate The long term Money Making Potential Of Some Fundamental Lead Generation Strategies And Or Tactics!
Every local throwaway guide publisher, you successfully negotiate this type of marketing arrangement with.
They also agree, to give away, an extremely time sensitive, first time customer only discount coupon, to your sporting goods store, to their very best VIP customers and or clients! 😀
Think about for just a second. Local men and women business owners, or CEO’s who are sports enthusiasts in general and or golf enthusiasts in particular.
When they place ads in the local throwaway guides, will also receive an extremely time sensitive discount coupon to your retail sporting goods store!
Creatively Use Your Entrepreneurial Skills To Kick The Door To Opportunities Wide Open!
So while your major competitors, month after month, spend an outrageous fortune, trying to create some first time customers.
You on the other hand, will be inexpensively, be creating a local army, of highly influential customers, who are constantly singing your companies praises. Both on and off of social media!
That’s creating some bank account filling marketing leverage. For literally pennies on the dollar! Don’t you agree? 😀
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
