Marketing Leverage: The Real Secret To Consistently Getting Some Of Your Best Prospects To Come To You!
(Instead Of You Constantly Trying To Find Them!)
So let’s finally be brutally honest here, shall we?
Profit seeking entrepreneur, isn’t it past time, you put some bank account filing marketing leverage strategies and or tactics, to work for your semi cash strapped small business and or service?
Absolutely. Good answer. Because (unfortunately here’s the thing), if you don’t. What’s the alternative?
You’re pretty much looking at it and currently experiencing it, far too often right now. Are you not?
Sadly, initially anyway, most semi resourced challenged small business owners and or service providers, can write checks for dismally performing, outrageously expensive, traditional advertisements and or promotions for a while.
But at some point, economic reality will eventually rear it’s extremely forceful head.
And if the front end of your sales funnel isn’t profitable, and sadly, like far too many aspiring entrepreneurs, your business and or service, currently has no viable back end component to your overall sales funnel.
Ladies & gentlemen your proverbial goose is pretty much cooked…
So Who Else Wants To Discover How Some Type Of Bank Account Filling Marketing Leverage Is Definitely The Key To Compelling Some Of Your Ideal Prospects To Consistently Come To You!
The all too sad reality is, most semi cash strapped small business owners and or service providers, kind of sort of hope for, some bank account filling, positive word of mouth and or mouse advertising, to some how consistently come their way, correct?
Knowing full well, they most definitely need a proven, customize-able system and or process, which all but takes and or removes the pure speculation factor out of the mix.
Building An Extremely Profitable Sales Funnel Isn’t Nearly As Hard As You Probably Think!
Case in point; let’s say you run a fairly popular, retail jewelry store. And currently you have a single location.
And your current ideal female customer, has a total lifetime customer value metric of somewhere between $6,500- $13,000 dollars, give or take over the next five to seven year period.
And let’s further state, your higher end, high earning, local female customers, true long term total lifetime customer value metric numbers, are closer to the high end of $13,000 dollars.
And about 65% of it is, pure front end gross profit. So at least $8,450 dollars, of the $13,000, will end up in your bank account, before your silent partner Sam steps in, to claim his cut! 😀
Successful Entrepreneurs Know How Leverage Their Ideal Customers Long term Goodwill Into Even More Increased Profits!
Now obviously, since your business has been smart enough, (for several years now), to use your power list building, monthly free drawing strategy.
Over the last five plus years, you’ve now built your very own opt in email list of 7,249 subscribers and constantly growing. 😀
And the really good news is, unlike a staggering 85% of your major local competitors, you no longer have to totally rely upon, outrageously expensive, dismally performing, traditional advertising campaigns, in order to try and reach brand new first time customers.
Especially since you already know, the average traditional advertising campaign, generally requires at least 7-14 (so called) touches, before you can or should reasonably expect, any type of positive (read that as) bankable response.
Your Lead Generation Strategies And Or Tactics Should Be Effective Not Necessarily Expensive!
So consider this, the vast majority of your major competitors, consistently run outrageously expensive, traditional advertising campaigns, both on local radio, TV and or in the major local newspapers etc.
And less than twenty minutes after their ads run, their totally forgotten, irregardless of what type of results are achieved.
On the flip side, suppose your extremely marketing savvy retail jewelry store was to do the following, for (say) 50 (or X) number of your local female customers, who spent at least $1,500-$3,000 dollars with you, over the last 12-18 months.
Since you also have their offline physical mailing and or current work or place of business address, in case they own their own business and or service.
It Really Is A Whole Lot Easier To Create Some Bankable Marketing Leverage Than It May Initially Seem!
First of all picture this. One of your most loyal customers, arrives at work as usual, and about noon time, they are paged to the front desk, and there, they discover, a courier has arrived, with a dozen roses and a gourmet box of chocolates and candies, and an over sized birthday card.Say what? 😀 Exactly!
Altogether, and because both the local florist and gourmet candy store owners, are (in reality) joint venture (JV) partners with the retail jewelry store owner(s.)
So the jewelry store owners, get to buy these particular items, either at and or just above the vendors actual hard cost.(And these vendors, get the -all important- contact info, of a potential new customer.)
So let’s say their total investment was just over $49 dollars. Here’s the point, which of the two periodic promotions, do you think will do far more, to generate, some long term, positive word of mouth and mouse buzz.
Outrageously expensive, traditional advertising campaigns, or the aforementioned marketing strategy.Bingo! 😀
Are You Starting To Appreciate How You Can consistently Create Some Bank Account Filling Marketing Leverage! And In Some Cases For Literally Pennies On The Dollar!
Now just imagine the long term positive impact, investing in those flowers, gourmet chocolate candies and over sized card has, on your customers co-workers and or her employees.
What in the world do you think they’re thinking, once they discover it’s the extremely marketing savvy jeweler, whose actually behind this totally unexpected surprise. Bingo! 😀
And of course, the extremely marketing savvy jeweler will include, at least twenty (or X number) of their best, market tested, two sided index cards, so their customer can pass them out to their co-workers, relatives, in laws, neighbors and or sisters or daughters, who are least 18 years of age.
Entrepreneur Are You truly Starting To Better Understand And Appreciate Why You Simply Have To Build Your Very Own Marketing Funnel!
My friend, is that the type of bank account filling marketing leverage, you can live with or what? I sincerely hope so.
In part two, you’ll discover at least three more proven ways, you can and definitely should be creating, some bank account filling marketing leverage,right now. See you in just a little bit in part two, okay?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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