Five Simple Questions To Ask In Order To Make Your Marketing Audit Sample Worthwhile!

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Use your internal marketing audit sample to increase your profits now!

Does your business (currently) have a specific business plan?

If you don’t, these five marketing audit sample questions, should help you quickly discover  if your ship is trying to sail without a rudder.

Superstar Guerrilla marketing guru extraordinaire, (the late) great Jay Conrad Levinson-s, used to have a favorite saying to describe disorganized entrepreneurs, that try to wing it rather than plan.

It goes like this; “Ready fire aim!” In other words (too many) otherwise smart business owners (but) especially cash starved small business and service providers.

Often set in motion a marketing plan or often attempt to fill a void that they only perceive needs to be filled, instead of focusing on what void actually needs to be filled, in order to better serve their valued customer base.

Periodically Conducting And Examining Your Marketing Audit Sample Can And Will Open Your Eyes To Huge Potential Long Term Profits!(And Other Possibilities!)

Case in point: Before you invest a nickel in various and totally (unnecessary) expensive upfront out of pocket advertising and marketing strategies.

It’s a whole lot simpler and much  less expensive to conduct some brutally honest internal scrutiny and see if you can’t pinpoint, exactly what it is that your valued customer base really needs right now!

Because these discoveries, might ultimately lead to three brand new low cost high powered, long term profit centers.

Some of your discoveries will involve tangible results, while some will involve intangible assets, yet these assets and or resources are still vital to your overall long term success.

Five Vital Questions Both You And Your Staff Need To Address Not Just Now… But Going Forward As Well!

Because your honest answers will help you uncover where your real weakness and strengths are. And these discoveries will better help you create and improve your current products and services.Thereby, systematically helping you out promote your major competitors, for a whole lot less.

Please do not dismiss the obvious simplicity of some of these five key questions. Because often times, it’s the small miner details that can ultimately mean all the difference.

Be brutally honest here and try and see  and examine these five key  questions from your customer/clients point of view.

Often times, that simple shift in perspective can and will lead to some major breakthroughs for the both of you!

Instead, drill down and try an uncover the core key concepts that will give a decided market edge and or help you avoid sure failure!

Your Long Term Success May Be Currently Hidden In Some Under Utilized  Assets!

1.) How do you honestly stack up against your top five major competitors, when it comes to:

A.) 24/7 client centered (problem solving) customer service issues. Are they (both) responded  to and dealt with in a timely and satisfactory manner? Do you (or) can you offer a guarantee response time of no later than X? If you can, be sure you include that prominently on both on & offline sales literature.

B.) If you were a consumer currently in the market for your specific product or service, would you do business with your company? If so,why? Or why not?

2.) What do you think your current best customers (or) potential customers would say is the overall perceived quality of your companies products or services, as it relates to your top five major competitors?

Remember, your customers (ultimately) buy for their own selfish reasons, not yours. Which means, they may or may not define ‘quality of service’ the same way you do.

Invest The Time And Effort To Discover What Your Specific Target Wants And Or Needs!

So before you take the time and expenditure to increase this or reinforce that. Just be certain, those specific attributes are worth it to your target audience.

3.) What kind of overall image does your companies policies (and overall purpose) project to your specific niche and target audience?

In other words, are you totally sure, that the way you’re currently positioning yourself in the marketplace, is the best way for you to maximize revenues, both now (the next six months) and into the future?

You simply can’t be all things to all prospects, so don’t try to be! It’s simply too costly and ultimately, you’ll end up being nothing to no one.Instead strategically narrow your focus and concentrate solely on over servicing your specific niche.

Resource challenged small business owners and service providers will do better by casting their marketing net short, but extremely deep!

And It Definitely Doesn’t Or Won’t Hurt Your Chances For Long Term Success To Discover What Your Main Competitors Currently Do Better Than You And Vice Versa!

4.) How do you compare with your competition in the following three ways:

A.) Can you truly offer some currently un offered benefit and or advantage that (for whatever) reasons, up until now you haven’t?

B.) Can a little research of your top 3-5 major competitors, reveal how & why their business, product or service(is in fact) superior to yours? If you (or ) a valued associate is not currently a customer of your top 3-5 customers (in order) to observe them upfront. Why not?

Once You Get Your Proven Systems And Processes In Place!(Watch What Consistently Starts To Happen To Your Bottom Line!)

What better way to quickly discover where or how you’re dropping the ball?

C.) What simple 2-5 processes and or additional services does your major competitors currently offer (that you do not) that you can quickly creatively emulate and or improve and thereby better serve your valued customer base?

5.) Where or how can you inexpensively diversify or expand your current product line and or services, in order to better serve your niche?

How Can You Strategically Use Add On Services To Create New Profit Centers In Your Business, Product Or Service?

For ex; if you currently sell  various software products, does it make sense to offer introductory to advanced training in order to enhance it?

Also, are there any other small business or service providers in your local area that you could joint venture with and one of you offer the training and or customer service for the other? And thereby strategically  grow your business for peanuts?

(Please refer to the post on examples of relationship marketing for even more money making ideas.)

And  finally: a bonus tip. By periodically conducting a brutally honest marketing audit sample, you might want to strategically test the results of offering some really cool rewards.

Create Some Really Cool Contests And Watch Your Best Customers And Or Clients Get Really Energized!

Every time any of your customers participate in your best “suggestion  of the  day,week or month” contest!

Create a special page on your blog, where only those valued registered VIP subscribers can (both) read and or participate in  your best suggestion (and or best tip) of the day,week or month contest.

Or you might expand it by also offering rewards for your top ten best suggestions and or tips, regarding how to best improve some specific area and or aspect of your business.

And prominently showcase each winner somewhere on your blog and or offline newsletter etc!

Design At Least Part Of Your Long Term Marketing Strategies And Or Tactics Around Ethically Bribing Your Customers And Or Clients And watch Your Long Term Profits Soar!

You incorporate the answers to these five questions into your overall marketing mix. And your long term profits will increase!

As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!