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How To Market Your Business More Effectively!

 (Especially When You Don’t Have Time For Social Media Or Money For Expensive Advertising!)

How much time, money and effort have you invested over the years, trying to figure out “how to market your business” and or services more effectively?

Probably not some of your most pleasant memories are they?

Hey, everybody that’s really serious about successfully growing their business, has had a few dud ad/marketing and or promotional campaigns along the way!

But believe it or not, besides your mega blockbuster successes, those big (ego busting) money losers are extremely valuable as well! Say what! That’s correct!

Because they alert you to “what” you need to stop wasting your extremely valuable time and hard earned money on asap!

How To Effectively Market Your Business!

 Especially When You Don’t Have Time Or Social Media Marketing Expertise! (And You Can’t Roll Out A Big Buck Madison Avenue Type Of Adverting Campaign!)

Have you noticed that one of the biggest (and unspoken) long term profit killing mistakes that (at least) 85% or more of all small business owners and service providers constantly make! And “what” would that be you ask?

They settle for a lousy one to one marketing return (on their extremely hard earned marketing dollars!)!

In other words, they’re content with a paltry (ROI) Return On Investment of a dollar in and (hopefully) a dollar back out! And while that may or may not stroke your ego!

It’s going to make it awfully hard to effectively and strategically grow your business! Because you’re limping along instead of growing geometrically! (Okay, it’s the only ten cent word you’ll read in the rest of this entire post, promise! 😀 )

Whose Says Developing Profitable Lead Generation Strategies And O Tactics Is Only For The Big Buck Corporate Type!

Anyway, suppose you run a local hair (and or) nail salon, that specializes in doing women’s hair or nails or both. And let’s go even further and say you’re located inside of one of your cities most popular mega malls!

Which means,even though you get an awful lot of  daily traffic, your monthly rent/lease is not exactly cheap! Now is it?

So even though you may think you’re not paying for any type of traditional advertising. Rest assured you most certainly are!

It’s just built into the price you’re paying for your extremely valuable commercial location!

Three Simple Steps To Effectively Marketing  And Growing Your Business On A Shoestring Budget!

First and foremost, let’s take a look at the way your typical hard working hair (or nail) salon provider markets their extremely valuable services.

They primarily perform their daily miracles and after you get done viewing their masterpiece in the mirror they thank you and send you on your merry way! Hoping you’ll return again, sometime in the not so distant future!Right?

Word of potentially valuable advice. Forget about continually marketing your services in such a passive manner!Huh?

Because the fact of the matter is,you’re continuously spending a fortune every month on one of the best commercial locations in your entire area, right?

So “why” not maximize your long term profits by learning “how to” systematically generate a two or four to one (ROI) Return On-your- Investment!Or more!

Your Small Business Has The Capability To Grow By Leaps And Bounds As Well!

For ex: instead of just letting your extremely valuable clientele leave your chair and simply head off into the sunset!

Without specific strategic instructions, for helping you grow your business! Instead, start implementing three (long term), potential money making strategies asap!

1.) First: Give them one of your best market tested “bounce back offers.” Plus three type of “gift certificates” they can give away to friends, extremely close family members,co-workers, employees and or associates etc. (Especially during the major year end holiday season! 😀 )

2.) Second: Make sure your “gift certificate” has two sides.

A.) On side A; you offer a new first time customer X% off, plus your client signs their name, so you know “who” referred you the new business! 😀

B.) On side B; you offer a lead generating, “free drawing” where once per month or quarter, you choose one grand prize winner and they win one years worth of (12) free wash & trims (or X services) for the next year! (Which is a blank dollar value!)

(Rest assured entrepreneur, your opt in email/mobile marketing list, will most definitely and continually start to grow. 😀 )

These Battlefield Tested Small Business Marketing Strategies And Or Tactics Grow Your Business While Simultaneously Lower Your Overall Cost!

3.) Third: As soon as the three “gift certificates” have been renewed, your client automatically qualifies for X dollars worth of free services!And they get to choose the one they prefer most!

In other words, instead of you upselling some lower costing services like a trim or wash & rinse etc. Now you’ll gladly provide that service to them for free, up to X amount of credit!

(Or for some extremely low -can’t resist- cost, like one dollar!(That way they really yap it up for you!) Both on and off of social media! 😀

Entrepreneur, when you actually put a pencil to the (lifetime customer value), you’ll quickly discover that it’s an extremely small price to pay,)and or invest) in order to effectively grow your business and or service!Right?

Is Your Small Business And Or Service Now Ready To Go To The Next Level Or Two?

In any event, with just a few strategic tweaks here and there, that’s how to market your business and or services far more effectively!And hopefully more profitably.

Especially when you don’t have the social media marketing expertise! Or you can’t roll out a costly Madison avenue type of ad campaign! Any questions?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!(P.S. Happy holidays and thanks for stopping by!)

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular target market is.)
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