How Too Many Small Business Owners Leave A Fortune On The Table!Part Two
After reading part one of this ongoing series.
Hopefully now, you can better appreciate, how and why, your resourced challenged small business and or service, definitely should be implementing and profiting from, some type of A/B split testing marketing strategies and or tactics.
Don’t you agree?
In fact, as you read,(and hopefully) re-read part one, how many brand new, untapped potential marketing opportunities, and or profit centers, did you initially come up with?
Really. That many. 😀 That’s awesome. Just be sure, you inexpensively test them to some degree, before you investor risk the family farm, on any given strategies and or tactics.
So Who Else Definitely Wants To Know How So Many Profit Seeking Small Business Owners And Or Service Providers Still Manage To Leave A Fortune On The Table!
As was previously mentioned in other blog posts, not just part one of this ongoing series.If your semi cash strapped and resourced challenged small business and or service, isn’t currently utilizing, (on the regular!), some form of A/B split testing.
My friend, not only are you working entirely too hard in your business, but you’re also leaving a ton of unclaimed gross front and back end profits on the table.
Which ultimately means, your all too eager, major competitors, will be more than happy, to claim them. 😀
Far too many cash starved small business owners and service providers, go to the limits, to generate, attract and or promote to, first time customers and or clients etc.
Then, inadvertently, they only nurture a small fraction, of the total income generating potential, of their customers. Does this really make any sense?
Strategic A/B Split Testing In Various Forms Is Definitely One Of The Proven Ways To Promote Your Business And Or Services!
Case in point; let’s say you run a fairly upscale, local women-s clothing and boutique shop.
And you periodically sell, really nice fur coats, which normally start at $3,500 dollars and up.
And your total hard costs are about 45%. Which means, the fur actually cost you about $1,575 dollars.(And or thereabout. $3,500 x .45% = $1,575.)
First of all, you have at least two potential A/B split test marketing strategies, you definitely should be implementing, in order to continuously maximize, your long term profits.Sound like a plan or what? 😀
Even Though Your A/B Split Testing Marketing Strategies Will Definitely Increase Your long Term Gross Profits! (They Can Definitely Be Used For Strategic Lead Generation Purposes As Well!)
Case in point; here’s at least two potential A/B split test, you can and definitely should implement, in order to maximize your long term gross profits, plus continuously generate, some positive word of mouth or mouse as you do so. 😀
1.) Potential A/B split test #one: First of all, (don’t forget!), and or neglect, about 25% of your fur sales, especially the higher end ones, ($5,000 – $8,500) dollars and up. Men will be purchases these, primarily for their wives, live in significant others, girlfriends, (who don’t currently live with them yet!)
Or their sisters and or Moms. So one of the A/B split test you want to contrast is, for just $100 dollars more, you’ll arrange for a local florist, to send a beautiful bouquet of flowers/a dozen roses, and a gourmet box of chocolates.
Sent to either her home, job and or her place of business.Plus, you’ll include, at least three, extremely time sensitive discount coupons,two for her to give away to friends and one for him to return within ten days or less, and save X% off his very next purchase.
Your Small Business Can And Definitely Should Get Effective At Generating Positive Word Of Mouth And Mouse Buzz!
And these flowers will be sent on either her birthday and or wedding anniversary, if a wedding anniversary applies.Versus, just selling them a fur, and re actively waiting, for the guy to return on his own.
Of course this means, your women-s clothing and boutique shop, will definitely need to have some sort of established joint venture (JV) and or cross promotional arrangement, with a local florist or two. So you can purchase your flowers (or whatever!) at a discount, (in exchange) for inexpensively introducing the florist,(or savvy local retailer X) to a potential, long term repeat customer.
Your Proven Lead Generation Strategies Can Ultimately Be Packaged And Sold As Stand Alone Marketing Products And Or Services!
2.) Potential A/B split test # two: Here’s the other potential A/B marketing split tests you can run, whenever you sell to women.
First, whenever they spend over $7,500 dollars on a single fur,(and or on) a combination of clothing and or accessories etc.
Your clothing boutique should provide them with an extremely time sensitive, new customer only discount coupon, they get to redeem, with your retail jeweler (JV)/cross promotoional partner.
Where they get a beautiful pair of diamond studded earrings, which normally retail for $400 dollars or X.
Lots Of Untapped Marketing Opportunities And Or Possibilities Will Definitely Present Themselves Via Your Small Business And Or Service!
But as long as they redeem the coupon before it expires, they only pay $99 dollars or X.And when they spend money on one of you lower end, less expensive furs, (say) $3,500 dollars and less.
In this case, one of your potential A/B split test can be, they can either save 40% off the cost o some of most popular,$400 dollar power pumps! 😀
Or if they prefer, you will give them the chance, to bring two potential guest to your store, (who are least 18 and over),in the next 45 days or less! And simply for doing so, they can purchase any pair of power pumps you have in stock at the time, for your actual cost. 😀
As long as the retail price, doesn’t exceed $150 dollars or X.Of course you know, no matter which option they ultimately choose, they will be constantly sharing their good fortune, all over social media, correct? 😀
Entrepreneur, I sincerely hope you’re finally starting to appreciate, how and why your resourced challenged small business, definitely needs to be profiting from, some type of strategic A/B split testing marketing and or strategies.Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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