You must start strategically generating free publicity!
The Key Is To Simply Treat Your Customers Right!
This post is merely a continuation of part one of this series on free publicity.
As you recall your busily, (and inexpensively) creating some massive, explosive word of mouth free publicity.
Basically by wowing your customer base and keeping them not only coming back, but gladly spending more money each time they do.
For ex: you could have a few of your sales staff, go outside whenever their is a rather long line forming, and allow a certain limited amount of women in line to reach into one of your special “Grab bags.”
Consistently Creating Some Profitable Word Of Mouth And Mouse Buzz Is A Lot Less Expensive Than You Might Initially Realize!
And in there you might have five special instant winners, for five pairs of women’s super cool earrings that you got on an extra special closeout price, from one of your top JV partners that just happens to be a jeweler.
Let’s say that the earrings typically cost ( $60 dollars apiece), but your JV partners sells them to you at cost for just $19 each.
So your total out of pocket cost is just ($95) – ($19 x 5=$95.)
And on the men’s side you could offer some really cool low cost stuff, like (four free slices of pizza) or one large burger with all the trimmings and fries.
It Really Is Fairly Inexpensive To Consistently Create Some Long Term Marketing Buzz!
You can just bet they’ll need something cold to help them wash it down.Right? 😀
Plus, maybe throw in two nice over the top big bang word of mouth prizes for the fellas as well.
How about one free $50 dollar gas card. And maybe a nice $200 dollar men’s watch. That your JV jeweler sold to you at cost for just $75 dollars.
Think about what happens (long term) each time you do this. Whether it’s once a week, like say on saturday night or once a month.
Don’t Under Estimate The Powerful Long Term Effects Of Explosive Free Word Of Mouth Publicity…
Two powerful things happen.
1.) First: you’ve (inexpensively) trained your best patrons to expect these nice little unexpected free bonus gifts! Right?
2.) For virtually peanuts, your creating some serious long term, explosive free word of mouth and mouse publicity and repeat patronage!
Think about this; if a young female college student, (just for standing in line) waiting to enter your night spot, happens to reach into your “Grab bag” and win a free nice pair of women’s earrings, ( or a nice bracelet or pendant) or a free $50 dollar gas card etc! 😀
Building Your Business Involves Keeping Your Best Prospects And Customers Happy!
What do you think she will immediately do? First she’ll text several friends, she’ll add it to her Facebook page and she’ll constantly tweet about it. Right?
And when she gets back to school (or work.) If she happens to be working full or part time.
As she’s standing around the water cooler or sitting in the break room, a female co-worker (or two), is definitely going to want to know where she got those really nice earrings.
Or that nice (bracelet or pendant. ) Or where she got that nice smelling perfume etc? Correct?
( Or where she won a $100 dollars in cash!) While standing in line! 😀
Not All Free Publicity Produces The Same Long Term Affect!
She’ll say ( “I won it while I was standing in line waiting to get into X’s! They do this thing once a (week, month) called a ” VIP Customer Grab Bag.”
Translated: that co-worker (and a few friends), will definitely decide to go there and check it out too!
How many times do you think they’ll repeat that same story or be asked those same questions? Long after your promotion is over. 😀
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Meanwhile, for peanuts you’ll be creating quite a stir. Because think about what happens whenever people are lined up waiting to get in, and out walks two staffers offering the guys & gals a chance to reach into your grab bag. Right! 😀
The crowd already knows to expect some really nice stuff. And the male staffer offers his to the guys & the female staffer offers hers to the women.
Powerful Low Cost High Powered Joint Ventures Could Really Break The Bank Wide Open….
Suppose you approach four other small business owners to be your JV (joint venture) partners. You could really create some serious long term profits for everybody for a fraction of the traditional cost.
For ex; let’s suppose you approach the following four small business owners.
A.) An Independent small jewelry business owner.
B.) A small Independent Floral shop owner.
C.) A small (but reputable) auto mechanic business owner.
D.) A small women’s retailer that sells all types of exotic and specialty items like perfumes.
You basically have two ways that the four of you could potentially work together to make big, front and back end profits profits.
Convert Traditional Advertising Cost Into Long Term Marketing Benefits!
1.) First, be sure that you start collecting as many as possible of your patrons email info by
driving them to either your lead capture page.
Or to your opt in box on your blog. So they can start entering your “Because Your Special” free monthly drawing!
Once a month you (or one of your staff) will choose two Grand Prize Winners, one male & one female.
The ladies will win a free 5-7 foot teddy bear, a dozen roses, a box of chocolates and a first time customer 20% discount coupon to your JV partners retail store.
Start Leveraging These Long Term Advertising Costs Into other extremely Profitable Assets!
Altogether this eye opening big bang word of mouth promotion, costs you just X, (because) you’ll either get them from your JV partner for cost or even less! But probably for just about a $100 dollars per month.
And all of it personally delivered free of charge, either to where she works or goes to school, whichever the case happens to be!
Some Of Your Best marketing Strategies And Or Tactics Are Really Pretty Basic!
Plus, (of course) you’ll include ten free, ( carefully crafted) lead generating index cards that the winner quickly will pass out to at least twelve people!
The index card encourages the other ladies (and gentlemen), to register (no purchase) necessary at your website/blog for their chance to be next months Grand Prize Winner! List Building 101!
What type of eye catching attention do you think that delivery will make? Do you really think some fancy $5,000 dollar slick TV, radio or newspaper ad campaign will even come close to having this type of wow effect! No way!
This Is How You Make Marketing Leverage Work For Not Against You!
Fellas (not to be forgotten) you’ll get a chance to have 50 tasty Buffalo Wings and three large sodas of your choice delivered to your job, or if you decide to pick it up yourself, they’ll also throw in two large pizzas with any one topping on it at no extra charge!
Translated: they can’t possibly eat all that food alone! So everybody at work or school will want to know the skinny!
There Are A Ton Of Low Cost Think Outside The Box Ways For You To Make A Giant Splash In Your Particular Niche….
But here’s the real kicker. Of course each time you either deliver or one of your monthly Grand Prize Winners decides to pick up their goodies themselves.
You’ll include ten free lead generating index cards inviting everybody else to enter your free drawing at your website/blog.
And (over time) as you build your opt in email list. You can start sending your subscribers special emails about your various JV partners best deal of the month offers etc.
Think about it. Now for (virtually free) you send your patrons emails alerting them to this months special on Joe’s Car repairs and car stereos!
Keep Improving Your Lead Generation Strategies And Or tactics And Watch What Gradually Starts To Happen To Your Bottom Line!
They’ll learn how the general public will get X percent off, but because they are one of your VIP patrons.
(If they hurry) they’ll get X plus percent off! This week only! 😀
Because it’s first come first served! If your list is just 2,000 strong and a mere 4% take you, ( or Joe) up on this particular offer.
That means that Joe just picked up a staggering 80 new potential long term customers!!
( 2,000 x 0.04% = 80 new potential long term customers.) For peanuts!
And even though Joe will probably be ecstatic, he probably won’t be able to handle all the new business!! Without hiring more people.
But here’s the other long term money maker for you. What if you have two potential offers for your JV partners.
Make Word Of Mouth An Incredibly Valuable Asset!
A.) If they just pay you a monthly list rental fee of (X), or $500 dollars per month, they can keep 100% of any of the profits that your emails create for them! 😀
B.) Or you could simply allow them to pay their entire years monthly rental fee in advance.
And and you’ll also give them a 35% cash discount, as long as they also collectively pick up the cost for your monthly prize of a dozen roses, a box of gourmet chocolate, one 5-7 foot teddy bear, the women-s perfume and the guys free prizes as well.
Here’s the math. If your monthly email list rental fee is, (for example purposes only) $500 dollars ( or X).
($500 per month x 12 months =$6,000 dollars per year) ( Paid in advance for a 35% cash discount equals $3,900 dollars.) ( $6,000 x .35% off = $2,100) ( $6,000 -$2,100 =$3,900)
Times four separate JV partners equals $15,600 dollars in cash! ($3,900 x 4 JV partners = $15,600)
Don’t Forget To Occasionally Combine Some Of Your Most Successful Marketing Strategies And Or Tactics!
(Remember: It’s the overall concept’s that you have to see here, not the specific numbers!)
And that’s how you creatively finance all of your over the top and completely outrageous
“Think outside the box” marketing strategies! To create serious ( long term) big bang word of mouth free publicity! Any questions?
Q.) How many low cost high percieved value free grab bag bonus gifts can you create or supply to your best custmers, in order to increase your profits, within the next 30 days or less.
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
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