While Your Major Competitors Are Coasting During The Holiday Season You Should Be Ramping Up! Part Two
As you previously discovered in part one about strategically leveraging your holiday season shoppers. While most of your major competitors are of the mindset that either a slump and or temporary slow down in business is inevitable during the final six weeks (give or take), of the major holiday season, however,you and I know that quite the opposite is usually the case.
So we took four local extremely savvy retailers and had them each invest $7,500 apiece (or X) in order to purchase a $50,000 dollar Cadillac Escalade that set them back a total of $30,000 dollars.
However, truth told, a major jeweler and appliance dealer could just as easily put up the entire $30,000 dollars (or X) and simply sponsored (financed) the entire raffle event by themselves.
After all, between the local TV, radio and outrageously expensive full page newspaper/magazine ads etc; they typically invest at least that much on traditional advertising mediums in one month,right?
So just for example purposes; let’s say the major jeweler put up the entire $30,000 dollars to sponsor the seven week raffle. (Black Friday through the first week in January of the new year.)
And as we pointed out in part one; let’s say at least 20,000 of the anticipated 100,000 individuals participated in the raffle.Now the savvy jeweler approaches the other three savvy retailers about selling them the leads for a mere $15 dollars per lead.
That means that each retailer pays $30,000 each. ($15 dollars x 20,000 = $30,000 dollars.) But the jeweler (and or major savvy retailer X) just grossed $90,000 dollars, minus the $30,000 spent to buy the Escalade or whatever.
And remember, they could easily charge less savvy marketers $50 dollars per lead and that would still be a bargain! Compared to what they normally spend to lead generate! Don’t you agree?
So let’s take at look at least three more currently of the easily overlooked profit centers, involved in this particular marketing arrangement.
How And Why The Holiday Season Is The Perfect Time To Ramp Of Your Long Term Profits!
First remember how our raffle numbers broke down from part one. Initially a total of 20,000 mall shoppers stepped up to purchase a $200 dollar raffle ticket, for a chance of winning the Escalade.
And another (5%) or 1,000 people spent an additional $300 dollars for a grand total of $500 dollars, so they could be entered into the raffle an additional time!
Three hundred ($300 x 1,000 = an additional $300,000 dollars!) Now then; every raffle entrant that spent $500 dollars, they automatically get to reach into the grab bag for a chance to win over 1,000 different instant cash and really cool prizes!
And these outrageous prizes will be some really cool stuff, because remember, they’re trying to create massive positive word of (both) mouth and mouse! So some of these prizes will include, but certainly are not limited to:
Instant $500 dollars in cash! A 60 inch flat screen TV, that can be purchased for just $100 dollars! A $1,000 dollar cash card! Two women’s diamond studded earrings that normally retail for $500 dollars!
Six men’s Rolex Watches that normally retail for $2,500 dollars each! A five thousand dollar master bedroom set! And that includes free shipping! Two large pizza, plus 25 buffalo wings and three large sodas, delivered to your home and or place of business once a month for the next year!
Use The Holiday Seasons Natural Momentum To Leverage Your Long Term Profits!
One men and women’s gold chain valued at $2,000 dollars each! Notebooks and tablets! Special laminated VIP discount cards that allow the card holder to shop at every store in the mall and save 30% off any and all purchases for the next year! And 50% off on their birthday!
By now you should get the point! Because remember, initially they raised a cool four million dollars, by selling 20,000 raffle tickets at $200 dollars apiece! Plus they sold an additional 1,000 people a $300 dollar upsell!
So there’s plenty of discretionary cash to spread around! Don’t you agree? In part three we’ll sort of put the marketing icing on the cake! (Although not really!) Because with at least $3.5 million dollars (give or take) in discretionary cash, there is plenty of ways to strategically leverage the holiday shoppers, during any busy holiday season. Would you not agree?
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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