What If Your Major Competitor Decides To Implement This Proven Marketing Strategy First!Part Four
So after reading three previous installments, of this ongoing series, hopefully, you are finally starting to appreciate, ‘preeminence’, doesn’t literally mean, exclusively doing something first.
It primarily relates to, what happens, from a marketing strategy point of view, when (you and or) your major competitors, decide to add the all important unique twist or two, to any given marketing strategy and or tactic etc.
And thereby gain, some sort of strategic advantage.
For all practical purposes, you have effectively implemented, and hopefully are benefiting from, both now and in the not so distant future, some sort of strategic advantage.Because you’ve implemented the mega proven marketing strategy, ‘preeminence.’Let’s have a much closer look under the hood, to see ‘how’ this particular marketing concept, can and should work for you.
If any Of Your Major Competitors Do Decide To Implement This Mega Proven Marketing Strategy First? (What Then?)
Quickly picking up where your previous three installments left off. An incredibly savvy jeweler, (and or) major retailer, with a fairly big gross profit margin, and total lifetime customer value, of at least $15,000 dollars per customer, client and or patient etc.
Over the next five to seven years or less. Decides to become one of (or the) major sponsors, for other, non competitive local small business owners, service providers, and or startup entrepreneurs.
And their primary reason(s) being, they want to indirectly connect, with some influential, local small business owners and or service providers/ startup entrepreneurs, along with their personal and professional inner circles, plus their employees.And their vendors
And do so, for literally pennies on the dollar. And one of the most strategic,and fairly inexpensive ways for them to consistently do so, (in this particular case), is for them to sponsor (finance) a series of monthly, and or quarterly workshops.
Where a local local up and coming (either) CPA and or CFP, (or both), participate in free 90-120 minute, Q & A power sessions.
Your Highly Developed Lead Generation Strategies Will Definitely Lead You Straight To Some Major Long Term Marketing Possibilities And O Opportunities!
Case in point: Since the extremely marketing savvy jeweler, (and or ) major retailer X, has the total lifetime customer value of at least $15,000 dollars.
They are more than willing, to finance most or the entire up front cost, in order for the up and coming CPA or CFP, to put on these periodic offline Q & A workshops.
So the jeweler also pays for the quarter or half a page ads in the local throwaway guides. And they’ll also pay for the room and, they’ll promote a free drawing as well.
Each month or quarter, one local small business owner,service provider and or startup entrepreneur, wins a years worth of monthly,90 minute one on one power consulting sessions, with the CPA and or CFP, valued at X!
This type of lead bait carrot, should cause the faithful to rush over to the CPA’s market tested lead capture page, for their chance to win, correct?
Ever Notice How Some Of Your Most Effective Marketing Strategies Always Seem To Involve Some Type Of Really Col Ethical Bribe?
The up and coming CPA and or CFP, will use a sample lead capture page, just like the one in the screenshot image below. Which for the record, was created using my paid email service provider of choice, Aweber-s rather basic lead capture page editing software, in all of twenty minutes!
What If Your Major Competitor Decides To Implement This Proven Marketing Strategy First!Part Four
And certain market tested display ads, flyers and or inserts, will be strategically used by the CPA, to drive targeted prospects, to their lead capture page, in order for their visitors to enter their periodic free drawing.
Which in reality, the extremely marketing savvy local jeweler is paying for, in order to reach the exact same audience!(While their major competitors have no clue ‘what’ they’re up to, or why?)
You’ll discover the real nitty gritty in part five okay? For now, can you see ‘how’, and why this potentially profitable marketing strategy, known as ‘preeminence’, definitely should be an active component, of your long term marketing arsenal? Say yes! Great! See you in just a little bit, in part five.
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
