The Main Reason Your Small Business Has To Know What A Lead Is Really Worth!Part Three

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The Main Reason Your Small Business Has To Know What A Lead Is Really Worth!Part Three

So -hopefully- after these first two installments, of this ongoing series, your small business and or service, definitely appreciates, on a much deeper level.

The true -long term-, potential residual value, of what a semi qualified lead, can potentially be worth to you, and or your major competitors, correct?

And hopefully, your currently untapped, creative marketing juices have been sufficiently stimulated.

To the point, you’re finally emotionally ready, to start, if nothing else, initially implementing some of the battlefield tested, marketing strategies and or tactics, you’ve been exposed to, throughout this particular series, right? Great.

The sooner you start inexpensively testing, tweaking and  monitoring your results, the sooner you’ll start profiting in the long run. And this is ultimately, what it’s all about, is it not?

Is It Starting To Make Sense Why Your Semi Cash Strapped Small Business Definitely Needs To Know What A Semi Qualified Lead Is Really Worth To You And Or Your Major Competitors?

Once it does, you’ll quickly discover, you have far more, on or offline, currently untapped, creative marketing possibilities than you initially ever considered.

Case in point; as you recall from parts one & two, an extremely marketing savvy, jeweler, who was currently benefiting from, a ‘marketing triangulation’, strategic alliance type of arrangement.

Agreed, to fund a marketing strategy where they offered to invest in 400, $25 dollar gift certificates, (a mere initial $10,000 dollar investment.)(400 x $25 dollars in gift certificates =$10,000 dollars.)

And these 400 grocery store coupons, will be handed out, to the first 400 ladies, who enter the jewelers –joint venture, (JV) partners, local hair salon.

And the grocery store coupons, along with an extremely time sensitive offer, from both jeweler and the retail appliance center owner(s),will both be included inside an envelope, marked “Happy Thanksgiving” on the outside of it.(And or whatever the particular holiday occasion happens to be.)

Extremely Savvy Entrepreneurs Constantly Look For Some Fairly Inexpensive Ways To Wow Their Current And Potential Future Customers As Well!

Of course it goes without saying, these 400 local, highly influential women, who currently earn high five an six figure a year gross incomes, have no idea, they are about to be ethically bribed, to spread the word, about their extreme good fortune.

So you know, they’ll be constantly doing more than their fair share of texting, tweeting and posting, all over social media, will they not?Absolutely!

And both the jeweler and the retail appliance center owners, will be quietly building, a potentially profitable, long term sales funnel, via one of their very best, market tested, free drawing, opt in email/mobile marketing offers, included in the envelopes as well.

But here’s a really cool marketing twist, for you, and or your major competitors to seriously consider.

With The Right Marketing Tools And Or Strategies Your Resourced Challenged Small Business And Or Service Has A Real Chance To Consistently Generate Some Incredibly  Big Profits!

Let’s now do a marketing reverse. Huh? Let’s suppose, it’s an extremely marketing savvy, hair and or nail salon owner, (or eventually both!) Who initiate the first contact, with (either) the local jeweler and or retail appliance dealer, about forming, some type of ‘marketing triangulation’ arrangement.

Basically, here’s what the hair salon owner(s), want the appliance center owners to do. Because remember, all three, non directly competing vendors, target local, high five and six figure a year earning women.

And since all three non directly competing vendors, ideal female customer, currently has, a total lifetime customer value metric range, of anywhere from $4,500 -$15,000 dollars, over the next five to seven years.(Give or take.)

You best believe, both the extremely marketing savvy appliance retailer, and the jeweler, are extremely interested in what the hair and or nail salon owner(s), have to say, with regards, to some effective, lead generating strategies and or tactics.

Your Highly Developed Entrepreneurial Skills Can Definitely Help You Create Some Long Term Potentially Profitable Relationships!

For ex; the hair salon owner(s), offers to -in essence- , to become a reliable lead generating source, for the retail appliance dealer, in exchange for a 25% compensation fee of some kind.

Meaning, (initially), they don’t necessarily want cash.Instead, they’be prefer if the appliance dealer tracks how many semi qualified leads, per week/ month and or quarter, the hair salon owner and staff, consistently generate for the appliance dealer.

Plus, (far more importantly!), how many of them, ultimately convert into, first time, (and hopefully), repeat long term paying customers.

First of all, the hair salon owner wants the retail appliance dealer, to place a state of the art, 65 -75 inch, flat screen TV system in their place of business!

And the model can (either be), a model which is a repossessed, a close out and or slightly used in store display model etc!

Your Effective Lead Generation Skills Can And Definitely Will Serve You The Entire Length Of Your Business Life!

Plus, the hair salon owner expects to buy a state of the art, home entertainment system, with all the latest bells & whistles, which would normally retail for at least $7,500 dollars!

They want to buy it at the appliance dealers actual cost!Because as they’ll clearly point out to them!

By doing so, two potentially profitable things, will -definitely-, consistently happen.Both of which, over time, will mean even more, positive word of mouth and mouse publicity, for both profit seeking vendors.

 1.) First: Any and every time, potential first time, and or repeat customers, come to (either) the hair salon and or nail salon owners shop, and see the absolutely beautiful, state of the art 65-75 inch flat screen TV set!

They will immediately want to know, all the insider details, will the not? You’d better hurry up and know they will!

Your Proven Lead Generation Strategies Can And Definitely Will Eventually Lead To Multiple Streams Of Income Opportunities!(And Then Some!)

2.) Second: Any and every time, the hair and or nail salon owner entertains guest, be it their next door neighbors, friends, family members and or work colleagues etc.

You know they’ll get more than their fair share of inquiries, correct? And they’ll simply pass, one of the appliance dealers, best market tested, two sided index cards, wit their special ID code number on it, to the person.

They enter the appliance dealer(and or) extremely marketing savvy jewelers, free monthly drawing, and receive, periodic, ongoing offers, and start purchasing from the dealer.

And the hair and or nail salon owner, has justified why they receive such generous perks, correct? Because the appliance dealer, can easily cover their hard costs, with one new customer!

Are You Starting To See And Finally Appreciate Why Some Of Your Very Best Marketing Strategies Just Aren’t That Complicated?

And every new customer going forward, equals long term gross, front end profits only! They still have their long term back end gross profits to harvest! Right?

Hopefully, you’re finally starting to appreciate, why extremely savvy, small business owners, (just like yourself!), definitely need to know, and understand, what a semi qualified lead, is truly worth to their business and or service!Don’t you agree?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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