Why Some Low Hanging Fruit Marketing Tips Are Extremely Profitable!Part Two
As you previously discovered in part one of this series about “how” effectively utilizing some proven marketing tips, by systematically taking advantage of the low hanging fruit type marketing situations.
Which practically every viable industry like yours has! Sometimes it requires you to think just a little outside the box! And other times it just requires you to solicit some really fresh new ideas and marketing concepts from your (hopefully), ever growing mastermind group!
(What the heck do you mean you’re not part of any type of on or offline small business/marketing mastermind group yet!)
Why Sometimes All You Really Need Is Some Really Low Hanging Fruit Proven Marketing Tips To Make A Little More Money Fast!
Remember in part one “how” it was suggested that an extremely marketing savvy (CFP) Certified Financial Planner, forge a joint venture with one of the top foreign car auto repair specialist in their local area, provided no state laws prohibit it!
And after becoming one of their best long term repeat customers, offer to in affect become one of the auto repair businesses sponsors. Meaning- have the foreign auto care specialist test or email them a picture of any newer foreign luxury cars and the CFP, would in essence fund anywhere from 10 -25% of the repair bill!
And the auto repair owner would simply tape a short note along with one of the CFP’s (or CPA’s) best market tested lead capture page type of business cards to (either) the mirror and or steering wheel!
And the note, which would be personally addressed to the registered car owner, might open with a provocative thought provoking question type of lead in. For ex: it might say “Bill (or) Mary, do you realize “how” much the cost of this one repair might be worth to you in the next twenty years!
If you systematically invested this exact same amount every month and received just X% return per year! For the complete details, grab the card and rush over to www.thesecret.com to find out “how” much you could be potentially missing out on! The total amount will probably amaze you!” And your company name and personal cell phone number!
Since There’s Low Hanging Fruit Marketing Opportunities Everywhere Why Not Take Advantage Of Them!
Now let’s see “how” a local savvy jeweler might strategically apply this same basic concept. The jeweler (and or) one of their top level associates and or family members or colleagues etc. They take their relatively new beamer (or foreign car) to one of the top local foreign car auto repair specialist.
And introduce themselves to (either) the owner and or top level manager(s). And suggest “how” they’d like to form some type of mutually beneficial joint venture arrangement that can and will benefit both businesses long term! For a whole lot less that both are spending to generate new business right now!
First, the jeweler would like to recommend the auto repair company to all of it’s current and future employees (and or associates) that drive foreign cars! Provided the auto repair specialist agrees to give them a “lifetime discount” of 25% off (or x%) on any and all services, they bring their car(s) in for!
Plus, the jeweler will create special personalized “gift certificates” with the jewelers name on it, to pass out to any of their customers, so they can come to the car repair specialist for a 10-25% off their first X number of visits!
Plus, they’ll also gladly pass them out at the business meetings and or local events that they attend year round! This should be enough money making potential for any semi savvy small business foreign car auto repair specialist owner, to at least want to know more!
If not, move on and find one that’s more marketing/opportunity savvy! Now in return, all the local jeweler wants is for the foreign car auto repair specialist to do, is three incredibly simple things!
Are You Finally Starting To Appreciate Why Customized Joint Venture Arrangements Are Definitely The Way To Go!
1.) First: The jeweler will gladly give the owner(s) any really nice $1,000 watch of their choice, for the jewelers actual cost! (That’s a pretty nice 24/7 advertising campaign, would you not agree?) Next, if the auto mechanics married, their spouse, (or live in significant other), automatically get’s the exact same deal.
2.) Next: The jeweler will gladly extend “lifetime” laminated annual employee discount cards to (both) any upper management and or regular personnel. They automatically get a “lifetime” discount of 25% off any purchases! (Even if they leave the company!) All they have to do is pay $30 dollars to renew the card each year!
Or, they can choose (instead) to give away five (or X) number of the jewelers “first time new customers only VIP discount gift certificates” and get their card renewed for free! (Which option do you think at least 75% or more will probably choose!)
3.) And third: Every time a customer has any type of repair done around Mothers day, Valentines or Xmas, (whether) it’s a man or a woman, the auto repair specialist will leave a personalized message from the jeweler, inviting the extremely surprised and “happy” customer to come to the jeweler’s store before a specified date.
Learn How To Be Or Become An Extremely Valued Go Between!
In order to claim their diamond studded earrings, that normally retail for X! But because they’re an extremely valued customer of XZY auto repair, they can get them (for an extremely limited time!) at the jeweler’s actual cost! And after the date stamped on the card, the exclusive offer expires and the price automatically returns to the original retail price!
Entrepreneur, do you really think (at least) some of these mega proven low hanging fruit marketing tips, won’t result into some serious.
New long term repeat business, for a fraction of the traditional upfront out of pocket cost? Nough said!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
Why Steadily Waste Money On Outrageously Expensive Advertising! (When You Can Strategically Market Instead!)
And if you’re currently registered on Linkedin or twitter,and you’re serious about about doing some type of power networking.Let’s get connected asap!
Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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