(That Quickly Explodes Into A Tsunami Of On And Offline Buzz!)
Okay who currently reading this particular blog post? Who’s currently running any kind of semi successful on or offline business service. Would be opposed to consistently generating some type of potentially profitable word of mouth or mouse buzz? For the record me neither ladies & gentlemen.
But trying to generate any type of sustainable viral but using traditional paid advertising means. Let’s just say you and I definitely have our work cut out for us. Don’t you agree? On the other hand fellow profit seeking entrepreneur.
Are you finally ready to discover how to convert traditional advertising costs into a potentially profitable marketing tool?(For the same amount money or less.)
There Is Absolutely No reason Why You Can’t Start Converting Cheap Traditional Advertising Costs Into A Potentially Profitable Tool!
Case in point. Imagine if a very successful women’s cosmetic distributor. Decided to proactively target women in a specific age group demographic. Say the 18- 55. Or the X to X group.
But rather than just continuously waste a fortune of the outrageously expensive, traditional advertising rabbit hole. they at least tested some of the following strategies first.
And monitored and tweaked them as they went along. Remember, depending on the current amount they’ve already allocated to spend on trying to generate new first time, front end customers.
(Because more than likely. The amount they’re currently spending to generate new first time customers. Is probably not based on what their ideal customers total lifetime customer value metrics are.)
This being the case. They could and definitely should inexpensively test the following, extremely low hanging fruit marketing strategies and tactics.
Word Of Mouth Marketing May Not Be The Best Way To Consistently And Relatively Inexpensively Get The Word Out! (But It Definitely Consistently Comes Darn Close!)
Start by ethically bribing local female customers. Who spends at least $100 dollars or more. On a pair of women’s dress shoes or sneakers. A an upscale women’s shoe store.
For doing so they automatically get a free 32 oz. sample. Of one of the sample fragrances of their choice. Because you or one of your major competitors.
Will not only initially set up a temporary booth inside the upscale, non franchised shoe and clothing stores. And whenever a local female who’s at least 18. Does the following. Joins the cosmetic distributors steadily growing opt in email list.
In order to enter their monthly or quarterly free drawing. For their chance to win five or X number of 64 oz. bottles of fragrances of their choice. Which is an X dollar value. You know the vast majority of the monthly or quarterly 1st grand prize winners.
Will definitely be constantly helping to spread the world. Both on and offline, agreed? 😀 And if that’s the 1st grand prize. What do or would you do for the 2nd and 3rd grand prize winners?
Because they probably know at 25 or X number of local women too, right?
Are You Finally To Start Taking Your Marketing Or Promotional Strategies Or Tactics To The Very Next Level Or Two?
So maybe you test offering the 2nd & 3rd grand prize winners different types of ethically bribes. For example they could test offering the 2nd grand prize winner. Their choice of either one 64 oz. fragrance they choose. Which is an X dollar value.
Or simply for dragging a friend with them to you or your major competitors store. Who’s at least 18. They automatically get to purchase an additional 64 oz. fragrance of their choice. at you or your major competitors actual hard cost. Provided they did it before they left the store that day.
And of course as long as their guests also join you or your major competitors opt in email list. Before leaving the store that day. They automatically get to purchase one 64 oz. bottle of fragrance of their choice.
At your actual hard cost. Or not join your list. and 10 or X% off down the road. Hopefully you’re starting to better appreciate. How you or your major competitors can convert. At least some of your paid advertising costs into some potentially profitable marketing tools. Any questions?
Both Your Ideal Prospects And Customers Love To Share Positive Things! (That’s Sort Of Your Cue Ladies And Gentlemen!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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