Why Learning And Implementing Profitable Lead Generation Strategies Is A Must!
(If You’re Truly Serious About Achieving And Maintaining Long Term Success!)
So here’s a really quick question.
Are your current lead generation strategies and or tactics, really getting the job done or not?
And if they’re not? Are you at least (semi open), to possibly discovering, some non traditional marketing/promotional techniques and or strategies, which might make all the difference? Both today and beyond.
Hey, if your cash and other extremely valuable resources, are not unlimited. Welcome to the real world BTW! 😀
Then doesn’t it only makes sense, you understand, how to thoroughly use and profit, from some really effective, lead generation strategies and or tactics?
Especially if consistently doing so, means you can inexpensively generate, some long term, front and or back end profits! Let’s take a much closer look, at a few hypothetical marketing examples or two.Alright?
So Who Else Definitely Wants To Know Why Learning And Implementing Some Proven Lead Generation Strategies And Or Tactics Is Simply A Must!
In order to start things off right and truly demonstrate, the long term profit generating potential of learning some proven lead generation strategies and or tactics.
Let’s quickly reveal the four major local players in this particular hypothetical marketing example.
And they are a local college graduate with an advanced degree in, (what else?), marketing of course. 😀 (Which is totally not a requirement of any kind BTW!)
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Next, a local, aspiring auto repair shop owner with big aspirations about opening up either one or two more local shops in different parts of the city.
And or a chain of auto repair shops throughout the entire district or state.Local player number three is an extremely well established apartment association establishment.
Which has, (both) direct and indirect access to local landlords who literally own and or (legally) control thousands of local apartments, condos and or townhouses etc.
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If so. What you definitely need to focus at least some of your current and future assets and resources on is.Discovering where at least some of your ideal customers or clients are hanging out. Both on and offline.
And you can relatively inexpensively. If nothing else. Get either a market tested sample or some other form of low cost introductory product or service of yours in front of them. This way they and possibly some of their professional or personal inner circle gets inexpensively exposed to.
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Which also means they have semi direct access to literally tens of thousands of local tenants. And finally a local gas station and mini grocery store operator,.
Who sells both gas and basically food and beverage items far above the normal cost the locals would typically expect to pay at a more traditional grocery store chain. 😀
So let’s start our hypothetical marketing example out with the recent college graduate with the advanced and not exactly cheap marketing degree. 😀
After recently getting their car repaired, by a local auto mechanic shop, both they and a few really close friends, have literally been coming to for years.
Which means, since they’re on a first name basis with both owners. They ask, where’s the real long term profit in this type of service based business?
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And the auto repair owners, enthusiastically share, how, as long as a certain percentage of the domestic or foreign car, SUV and or jeep owners, who come through the door, need brakes, new mufflers installed,windshields repaired,new tires, periodic tuneups and or engine work done etc.
The auto repair shop, doesn’t have to make a nickel, on their far less expensive front end, oil changes, tire rotations and or spark plug sales etc. 😀
So the extremely marketing savvy college graduate immediately asks the owner(s), if he and his (apartment association) colleagues, could bring first time customers through the door, at no initial upfront cost to the repair should owners.
If the owners would be willing, to pay the college grad in essence, what amounts to, a 15 (or X%) affiliate/referral commission, every month, on the total amount these newly acquired customers spend.
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And every future (back end) sale the auto repair shop owners makes, with each long term repeat customer, the owners get to keep 100% of it!
All the college grad, and the apartment association wants, is 15 or X percent, of the initial monthly front end gross profits, these brand new, recently acquired first time customers brings them.
Because in reality, the extremely marketing savvy college grad and the apartment association directors, will be (either) splitting the 15 percent commission, 50/50 or 80/20 or 60/40, 70/30 etc.
Just depending, on how much actual work, either party is devoting, to initiating and successfully negotiating, this potentially profitable joint venture (JV) arrangement.
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So let’s quickly consider the potential math, from a potential (brain dead) simple marketing arrangement like this.
Since this particular apartment association,basically has access to at least 2,500 local tenants!Via, periodic, direct snail mail post cards, unscheduled, ‘broadcast’ email and or mobile text messages etc.
The association, can send, some extremely time sensitive, first time customer only discount coupons, to all 2,500 plus subscribers.
Making them aware, for an extremely limited time.They can go over to blanks auto repair shop, and save 30 or X% off any initial service under $100 dollars, but save a staggering 40 or X%, off any service and or product over $100 dollars! 😀
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And whatever the auto repair service grosses for the month, from the college grad and apartment associations leads.
The association earns a 10 – 25 (or X%) affiliate/referral fee commission. And they split with the college grad. And or you or me! 😀
Entrepreneur, are you finally starting to smell, the potential long term marketing opportunities here! 😀
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The extremely savvy auto repair shop owners, easily recognize,how they will definitely be generating ,some long term repeat customers, for literally pennies on the dollar. Correct?
Who definitely will be requiring (at some point), some of the aforementioned, high end repair work of some kind.
Or personally and or professionally know someone who does, whom they can personally refer.
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Meanwhile, the auto repair shop owner(s), have generated these high end, repeat customers,for literally pennies on the dollar!Correct?
Which also means, they benefit, from all the positive, social media exposure too!Right? 😀 In part two (and beyond!)
You’ll definitely discover even more, potentially hidden marketing opportunities and or possibilities!
For now, are you definitely starting to appreciate how and why, thoroughly understanding proven lead generation strategies and or tactics! Is simply a must! For your long term survival and ultimate success! Great!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note:And if by chance, you happen to know any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa!Thanks!
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