Are you effectively using your lead magnets?
Have you noticed how the really successful seminar/workshop promoters effectively use low cost high powered lead magnets to systematically increase (both) their short and long term profits? Not to mention the big time paid premium TV execs as well.
And now it’s your turn.(Please refer to a previous post in this series for even more specific details on effectively using lead magnets.)
How The Ultimate Insiders Strategically Use High Powered Lead Magnets Of All Kinds To Create Massive Long Term Windfall Profits! ( And How You Can Too!)
At first glance you wouldn’t think that a power house TV network like HBO and or Showtime could teach a savvy small business owner and or service provider (like you) much about effective marketing.
But you’d be dead wrong. Not to mention, tossing away to a potential long term fortune to boot.Case in point; do you realize that the average Pop star that performs live might draw anywhere from 15-30K to any particular live event.
Just depending of course on the size of the particular stadium and whether or not their performing their second or third farewell performance event.
Because if it’s their third “final farewell” worldwide tour event, it’s possible they might draw upwards of 50K at any one particular event.
That fact not withstanding, however, typically they will draw about twenty thousand of the faithful.And strictly for the sake of example, let’s suppose the average ticket price is $50 dollars.
Of course (you understand) that some tickets will be higher priced and others lower. Here’s the point.
If you do the math. Roughly thirty thousand patrons spent $50 dollars each to see one of their music legend icons perform live.
Which means the Superstar entertainer (like) the outrageously flamboyant Lady Gaga, grosses about $1,500,000 million dollars (give or take) for a few hours of extremely hard work. (30,000 x $50 dollars per ticket = $1,500,000 gross.)
Here’s where a marketing savvy network like HBO and or Showtime makes out like a bandit! So pay close attention.
Introducing Five Incredibly Powerful Ways The Ultimate Insiders Benefit Long Term From Powerful Lead Magnets! ( And So Will You!)
Have you ever noticed how whenever your watching one of the incredibly popular paid premium channels (like) Showtime/ HBO and regular network TV.
They will announce with much fair fare (how) for one spectacular night only (live) in concert they have some particular Superstar entertainer (like say) either Lady Gaga and or Celine Dion or the Black Eyed Peas etc.
And get this, for just one dazzling evening (typically) it’s a Friday or Saturday night, they will pay the performer(s) a staggering sum of ten million (plus) dollars just for coming into your living room!
Of course it’s great for the entertainers bank account, but exactly what gives here? Meaning- as you previously discovered, on average (typically) the most the Superstar entertainer can expect is somewhere around $1,500,000 million dollars gross! Give or take.
So why on earth would an extremely cost conscious (incredibly) successful enterprise like HBO and or Showtime shell out that kind of money and over pay by a whopping 600%!
Far Too Many Cash Starved Small Business Owners And Or Service Providers Are Leaving A Proverbial Fortune On The Table By Not Totally Understanding And Or Effectively Capitalizing On Their Long Term Back End Income Producing Potential!
Have these business execs lost it? And or are their bean counters jr. college dropouts or something? No way! It’s really pretty simple. You see (unlike) a staggering 95% of you or more.Both HBO and or Showtime totally understand and have pre calculated their massive long term passive back end income.
(In others words, they totally get the “lifetime value of a customer” calculation and concept.)
And from their point of view, paying just a little bit extra on the front end for a mega proven Superstar entertainer lead magnet like Lady Gaga, in exchange for a colossal windfall profit (for years) and years to come on the back end.
Is more than worth it to them.
Here are five major reasons why the major paid premium TV execs do this. See if their reasons make economic sense to you as well.
Proven Lead Magnets Equal Long term Big bucks For Savvy Marketers Like You!
1.) Reason # one: As soon as the paid premium channel such as HBO and or Showtime announces that they’ve signed an exclusive agreement to showcase some Superstar entertainer in concert for “one night only!”
They immediately experience an avalanche of millions new previously unsubscribed viewers. Which (typically) means that these millions of new subscribers, are good for anywhere from a low of $67 dollars to $170 dollars per month!
Times the average number of years that they remain a customer.You can do the math yourself!
2.) Reason # two: A certain percentage of those new subscribers (according) to HBO and Showtime’s meticulous research departments, those viewers are also good for X number of other popular pay per view events (such as) main event Championship boxing and or Ultimate fighting Championship pay per view events.
3.) Reason # three: Always keep in mine that (initially) some of those new subscribers,which easily total in the millions, will have started out with just the basic cable package, however, over time they will invariably upgrade to bundle three separate services which include local calling, Internet access and unlimited (nation wide) long distance calling
(Not to mention the occasional International calling as well.)
Don’t Get Too Caught Up In Your Lead Magnet Design!
Think about that one powerful add on sale (over time) of course, but those millions of viewers will add millions of additional dollars for a fraction of the traditional advertising/ marketing costs!
Meaning- no massive direct mail campaigns,that typically yield a lousy two percent response rate. No expensive local TV and or expensive display ad cost etc.
4.) Reason # four: Of course their testing various offers and painstakingly tracking their results like crazy. And in very short order,they will discover which combination of offers and or products and services will induce the most new potential customers to subscribe and upgrade!
And they can bank on that profitable information for years and years to come!
Get Or Keep Going Even If You Don’t Have A Fully Completed Lead Design Yet!
5.) Reason five: Here’s the real kicker. Once these millions of new subscribers sign up as a direct result of the lead magnet Superstar entertainer performing once.
Guess what? They don’t immediately unsubscribe as soon the once in a lifetime concert is over! No way.
Instead,( on average) they stick around for X number of years, purchase X number of additional pay per view events, plus upgrade to the additional premiums services previously mentioned.
So in the final analysis, what appeared (on the) surface anyway, to be an investment strategy where the paid premium TV execs, were routinely overpaying by 600%!
Instead in turns out they were investing as little as ten million dollars (give or take) upfront, to gross (over time) of course, anywhere from 100-150 million dollars! In five short years or less!
That my friend, in a nutshell is the tremendous long term back end profit producing potential (available) to you, once you master the skill of effectively using powerful low cost high powered lead magnets!
No matter what your particular niche is.Any questions?
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And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your effective communication in marketing skills.
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