How profitable are your lead magnets?
As you previously discovered in part one of series about effectively using powerful lead magnets. Basically because not only are they low cost and high powered, simply put, they work like gangbusters.
And while the potential marketing possibilities are endless, one thing is for sure. If (for whatever reasons) you’re not currently using them, you my friend are (without) a doubt leaving a ton of short & long term gravy train profits on the table!
A Powerful Low Cost Mega Proven Strategy To Institutionalize Your Lead Magnet Efforts That Cost You Virtually Nothing!
Ladies & Gentlemen, this first low cost high powered marketing strategy is so brain dead simple (not to mention) straight forward, it ought be illegal (but it’s not) to charge people money to share it with them.
Institutionalizing your marketing efforts. What the heck is all that fancy gobble -D- gook about? It’s just a fancy way of saying, you do something extremely powerful and or effective once.
And or very few times (then) you sort of make it standard practice (institutionalize) it if you will. So that from this moment forward, those steps you took will continue to benefit you and yours for years and years to come.
For ex; two of of my very favorite online marketing mentors/coaches.
Both of them are currently ranked a lot higher in the search engines than yours truly is. That being the case; can you think of a better low cost (no brain er) way to leverage their high search engine rankings in Google without spending countless hours and or a small fortune to one of the SEO specialist services?
Well, how about this, after you’ve had a chance to really refine , by inexpensively testing the persuasive sales copy on (either) your lead capture page and or blog.
And you know which copy produces the most opt ins, that’s when you contact your Coach/Mentor(s) and ask how soon they will add your (honest) performance based (future bank account) filling testimonial to one of their highly ranked sites!
Provided of course your testimonial is relevant to their site. Because your lead capture page and or web address will immediately start receiving tons of free traffic, courtesy of your institutionalizing your marketing efforts!
Can you see how this simple low cost marketing strategy works to your advantage? Say yes!
Your honest performance based testimonial helps further solidify your coaches cred and ultimately helps them make more sales for less money and effort.
And you get massive free exposure to (at least) a semi qualified target audience for practically nothing!
As proof of this powerful strategy in action; check out the two sites listed below. They are two of my favorite online marketing mentors web sites and both have sparkling (honest) testimonials from yours truly! They get the cred and part of their semi targeted traffic flows to you know who!
For as long as their sites are active!
1.)The Internet Income Tutorials. Brought to you by the one & only Justin Glover.
2.) Weber Internet Marketing Classroom. Brought to you by Internet marketing Expert Steve Weber ( Pound for pound one of the best darn Internet marketing Coaches around by the way!)
Proven Lead Magnets Can Easily Lead To A Six Or Seven Figure Income!(For Years And Years To Come!)
Now (cadets) you’ve come to it! This is the one you’ve been waiting for! So sit back, buckle up! And open your mind (wide) to the six and seven figure marketing possibilities. Quite a build ha?
Anyway, most (if not) all of recognize the the name “Tony Robbins”, correct? And as some of you already know, Tony (aka) “Mr.Personal Power” Robbins is considered by many to be, strictly from marketing perspective (mind you) a very effective lead magnet! Huh?
Case in point; not currently sure what his current keynote speaking fees are, but not long ago, Tony could easily charge some of his top corporate clients in excess of $100,000 dollars to be their key note speaker!
On the surface that seems like an outrageous some of money to pay anyone that’s not considered a dignitary (like) a former President and or former military leader or an Internationally known world renowned leader etc.
But let’s look just beneath the surface and see what turns up.
How To Strategically Use Proven Lead Magnets To Create Multiple Streams Of Income!
Q.) If you were planning on attending a conference based around personal development subjects, and you had the choice of attending one that featured a local celebrity keynote speaker and or one that featured the man himself “Tony Robbins!”
Which one do you think 95% or more would probably choose? Correct! So needles to say, the conference that chose to pay Tony’s tab of (at last count) of $100,000 dollars, can logically expect at least two immediate benefits.
1.) A huge increase in (both) advanced pre – registration dollars and an overall increase in paid attendance.
2.) A huge increase in (both) on and offline future subscribers that won’t to receive a free DVD and or CD copy of the first 30 minutes of Tony’s talk!
How Professional Speakers Not Quite As Known Tony Robbins Can Use Their Lead Magnet Status To Make A Ton Of Money ( And So Can You!)
Let’s turn back the clock several years to when “Tony Robbins” was just starting to become a heavyweight on both the national & International scene.
Let’s say Tony had written a few books (but) none of them were recognized as International New York times best sellers. But having authored a book or two, still gave him a certain amount of local and national clout.
As it relates to landing prestigious speaking assignments.What if Tony (or any up and coming speaker) made the following offer to any potential corporate clients with semi deep pockets.
Instead of charging their normal speaking fee of X, instead as long as the corporate client picks up their first class air fare, first class hotel accommodations, plus adequate car rental and daily food accommodations etc.
The speaker will accept just 50% of their typical upfront fee in exchange for access to every attendees on or offline contact information.(Power List Building 101!)
Now in the case of Tony Robbins (even back in the day) as he routinely traveled the country delivering keynote speaches to ever increasing size audiences.
Hopefully, you can begin to appreciate the enormous opt in email and or offline database he could be potentially compiling.
And let’s just say (strictly) for illustration purposes, that after three years on the road he had compiled a list of avid fans that total a whopping 750,000 subscribers!
Give or take (because) it’s the overall marketing concept being conveyed here that’s important! Anyway, as soon as his next new book is about to appear in major bookstores within two weeks.
Old marketing savvy Tony sends his 750K opt in email list an advanced notice special VIP alert notice email!
And bingo! If 75% (or more)of those 750K or(562,500K) decide to take advantage of his VIP advanced notice alert “OTO” (One time Only) offer which (by the way) consists of not one , but two digital ebooks valued $27 dollars each.
Plus, a free 8 hour webinar recording from day one of one of Tony’s exclusive $5K per person three day Boot camp events!
Here’s your math; when 562,500 subscribers spend $67 -$97 dollars for something that normally retails for $1,197! You’ve probably done okay, would you not agree?
(Of course Tony’s savvy marketing team will be painstakingly A/B split price testing in order to discover which price point produces the most response!)
(Note: Don’t forget, this is just one offer! That list will continue to be a very powerful and profitable business asset for years and years to come!)
The moral of the story cadets? You’ve simply got to look into the enormous long term money making possibilities invovled in strategically using high powered lead magnets.
No matter what particular niche is! Any questions?
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And be sure you grab your explosive free 22 step small business marketing idea kit series. Because it will help you master your long term back end marketing skills.
It’s a $97 dollar value and it’s free!
