Do you own your lead magnets?
(To Grow Your Business And Help You Stand Out From The Crowd!)
Why aren’t you currently using battlefield tested lead magnets to stand out from the crowd and help distant you from your top five major competitors?
Ladies and Gentlemen, do you realize that one of the most powerful marketing tools in your entire marketing arsenal is your ability to proactively educate your target audience? It’s true. education based marketing is a must.(And is relatively inexpensive too!)
How To Strategically Take Advantage Of The Psychology Of The Web…(All Day Long!)
Think about why your online visitor initially turns to the web and why they use the search engines (especially) the mack daddy of them all, Google.
In the beginning, your online visitor is actively seeking answers (in short) quality “how to” problem solving information. In order to help them make a quality buying decision at some point down the road.
And if their initial search renders some really good free problem solving information.
Guess what? They feel beholding to the supplier of that info. And that my friend, is where your special lead capture page and or WordPress blog comes into play.
Your Market Tested Lead Magnets Aren’t An Expense They’re An Investment!
(Refer to the previous post on examples of relationship marketing, for creative ideas on effectively using your lead capture page to build a huge opt lists for peanuts!)
Because one of the big advantages you can gain over your other on or offline major competitors (believe it) or not, is by putting your visitors immediate needs above your own.
In other words, in the very beginning of your initial relationship, you be the company to address their most burning questions and or concerns, by constantly creating free quality “how to” problem solving information products, (for lead generation purposes) and or positioning your company within your specific niche as the much sought after go to expert(s) and watch how fast your business will shoot to the top of their list!
Which means, you want to offer some extremely valuable free information on your lead capture page and or your WordPress blog in at least one of the following four forms :
A.) A powerful free single (and or) multi part 30-90 minute power interview series. And demonstrate your expertise by, letting another colleague interview you. Or vise versa.
Or you just be one segment of the multi part audio interview series that you record on one of the free online services such as free conference calls dot com and simply record it and make the recordings available to your online visitors by having them opt in to receive it.
(Which also means you’re definitely gonna need a state of the art paid email autoresponder service.)
B.) You already know how smoking hot video marketing is,correct? So you might record a camtasia video screen capture series and post the first X number of minutes to your free youtube account, with a link pointing to either your lead capture page and or your blog.
And your visitors simply opt in (join ) your list in order to see the entire video and or receive the remaining videos in the series, if it is a series.
C.) Create a free ebook that contains problem solving info and your affiliate links and or sales page links, and let them opt in in order to get it.
D.) And finally, create a free X number of pages PDF file (Portable Document File) similar to the one being offered on this blog and offer it to them for free in exchange for their email information.
The main point is, initially, since your first time visitor is not yet specifically looking to buy anything from anybody (in at least) 99% of the cases. Instead of trying to go for the sale on their very first visit to your site, (and scaring them off for good) instead strategically shift gears and become a “how to” problem solving information service provider fanatic!
Make Powerful Free How To lead Magnets A Part Of Marketing Arsenal And Watch Your Long Term Profits Explode!
And you do that by offering to help solve their major problem(s) by supplying them with what they crave most. Free quality (lead magnet) future bank account filling how to information products and services!
Then You Can Strategically Use Your Free Lead Magnets To Fill Your Bank Account!
Of course this proven online two step power marketing process (which by the way) has been used offline by all the super successful “direct mail marketers” for years. Which also simply means that you’ll definitely need a state of the art email service provider.
But along with that: Here are seven powerful benefits to using powerful lead magnets to grow your list and business:
1.) The information helps brand you as a trusted and respected expert within your specific niche!Please, whatever you do, don’t ever underestimate the power of branding!
Because this allows you to cut through all the normal skepticism that your (all too) typical first time online visitor has. And once you’re branded as a respected go to source, it automatically makes it 500% easier for you to effectively market affiliate products and or services down the line.
Because your subscribers totally trust and respect your choices. Think about what happens whenever Oprah recommends a book that’s on her personal top ten book of the month list. Can you say kaching?
2.) Creating your own lead magnets makes it ten times easier to attract and network with other potential joint venture partners! Because they readily recognize and respect your expertise.
3.) You look far more credible in the eyes of your target audience,because you’re not just trying to market other experts products and services, but you also have your very own products,that you own 100%.
You Must Stay 100% In Control Or Else You May As Well Keep Working For Somebody Else!Because Ultimately Someone Else In Control!)
4.) As you continually advance in your business ownership career, you’ll discover and correctly conclude that by owning 100% of the rights to your own products and services (ultimately) allows you stay 100% in control!
(And it doesn’t matter if you charge for your on or offline information products or not.)
You don’t have to constantly be worried about someone else dictating to you, the when, where and how!
5.) As a piggyback off the last concept.Suppose you want to include some different affiliate links to one of your digital products, if it’s not yours, you can’t do it legally!
Suppose you want to add your WordPress blog address to the report and or audio CD. Again you can’t, because just like renting or leasing a townhouse. It’s not yours! Your just a glorified tenant, not the owner!
6.) Suppose you decide to give your lead magnet away (instead of selling it) as a way to create some serious back end consulting income (like yours truly), you could create a lead magnet that is a 30- 90 minute audio file that should normally retail for $37 dollars or X.
What if you decide, it actually makes more sense to give them away free upfront (maybe) using the free drawing approach instead of the typical free opt in giveaway approach.
Because your “lifetime value of a customer” numbers tell you that for every ten leads (or X number of prospects) that listen to all three audio lessons, (at least) three of them or 30%, will want to upgrade and purchase at least two hours of one on one power consulting at your current retail rate of $250 dollars and hour or X.
The real point is this. Because the lead magnet is not yours, you don’t have the option to use it the way you see fit.
7.) Of course all successful marketers (at some point) market other peoples products and services via affiliate marketing and or joint venturing etc.
But you don’t ever want to put yourself in the position of not being able to sell (market) your own products and services that you control 100%! And yes, this includes buying 100% resell rights!
You need to be in the position to call the shots! Not the other way around. That being the case, effectively using low cost high powered client centered -problem solving- lead magnets– is absolutely one of the best ways to not only inexpensively brand yourself for long term future success!
But it also allows you to inexpensively lead generate like crazy and use viral marketing,because once you start creating your own “how to” problem solving free lead magnet products and services.
You Get 100% More Long Term Free Viral Marketing Leverage… Once You Start Creating Your Own Lead Magnets!
You can allow others to:
A.) Give it away to their valued customer base in exchange for participating in surveys, or providing you with long term bank account filling testimonials etc.
B.) Or allowing them to sell it and keep 100% of the generated upfront profits, because you get additional free exposure and (of course) you’ve indirectly generated a new first time paying customer (not just) your typical subscriber!
Which means (down the road) they’re at least 250% more likely to purchase (not only) additional products and services directly from you!
But it’s extremely possible (and likely) that at some point,hopefully in the not so distant future, they’ll upgrade and purchase your more expensive products and services!
Why you ask?Because (my friend) you were and (are) smart enough to be using and creating your very own low cost, high powered lead magnets! Any questions?
Now as is customary during this part of our show, please be sure and share your extremely valued comments in the comments section below!
As always, if you got any value out of this post, please Digg or tweet this.Thanks! And be sure you grab your explosive free 22 step small business marketing idea kit series.
Because it help you master your effective communication in marketing skills. It’s a $97 dollar value and it’s free!
