(Just Like The Ultimate Insiders Do!)
By now, (one way) or the other, you’ve probably heard the term lead magnets echoed both on and offline, correct?
And you’ve probably downloaded more than your fair share of them.
Am I right? 😀
Me too!But (entrepreneur) here’s a rather interesting wrinkle for you to ponder, how many of you have ever heard the term “power lead magnet” before?I suspected that might be the case.
Basically, a power lead magnet, is a sort of an over the top eye magnet, of some kind,whose sole purpose is to cause the intended target (or targets) to stop dead in their tracks, (on or offline), and take notice!
And yes, it definitely helps (to no end) if your chosen lead magnets, are a bit on the pricey side!
The bottom line with regards to your choice of any particular lead magnets, just make sure yours, goes to the heart of your target audience, and you’ll most definitely tip the scales in your favor!
So How Do The Ultimate Insiders Consistently Create Power Lead Magnets That Simply Blow Their Main Competitors Out Of The Water?
(And More Importantly How Can You Too?)
Okay, so you now realize, that just because you’ve created a few target market centered lead magnets, in the overall scheme of things, you’ve got no choice, but to take your lead magnet marketing process, to a whole new level.Are you ready?
Let’s take a look at “how” one particular company, decided to do just that. Imagine one of your cities most popular malls, about eight weeks ahead of Xmas and new years day.
And let’s say normally, they would average about 2,500 unique visitors per day.But now, with Xmas just eight weeks out, that same mall is now averaging a staggering 10,000 unique total visitors a day!
And just to keep the numbers nice and neat, (translated) easier to calculate, let’s say, that each day, there are approximately 5,000 women and 5,000 men, storming the mall each day, right until new years day.
Your Power Lead Magnets Need To Cause Your Target Audience To Immediately Stop And Take Notice!
And located on (both) the main lower lobby and the second floor, one of the malls tenants, an extremely popular, women’s fur coat retailer, has set up, (not one) but two, huge displays, advertising/marketing “what” else?
Why none other than their “Free Drawing”, for a chance for two extremely lucky ladies, to win popular fur coats, that would normally retail for $3,700 dollars apiece.
Extremely Savvy Entrepreneurs Take Regular Opportunities And Build Massively On Them!
Without being accused of sounding too pie in the sky here, (let’s) just say that (for whatever reasons), only half of those 5,000 women per day, that are busily storming the mall, looking for any and every bargain they can find!
Which means only 2,500 of them,(for whatever reasons) even bother to enter the drawing.
So that means, roughly, 2,500 women, (per day!) mind you, are still entering the fur coat retailers,monthly free drawing, for a chance to win, one of the two gorgeous furs, that will be awarded, one at the end of November, and the other (to be announced) on New years day!
Via a special opt in email / text “alert” message.But here’s the other little marketing twist, that will definitely help to boost participation in the fur retailers promotion.
Right on the table, along with three incredibly attractive female representatives/associates of the fur retailer, will be a giant seven foot teddy bear!
And for just $20 dollars each, anyone that wishes to, can enter a weekly raffle, where each week,for the next eight weeks, one of these incredibly popular “lady killers”, will be “raffled” off, and delivered via courier to, (in all) likelihood, either their job, home, and or place of business.
And get this, there will also be at least two attractive female representatives/associates, that work for an extremely popular jeweler , whose also has one location within the mall.
And every day, right up until new years eve, the first 50 ladies per day only, that (both) enter the free drawing for a chance at winning an eye catching fur coat, and who also pays the one time $20 dollar “raffle” entry fee, for a chance to win a giant seven foot teddy bear, that normally retails for $199 dollars, plus applicable fees & taxes etc.
The jewelers representatives, will eagerly hand them one diamond studded earring, that’s (obviously) part of a pair, that normally retails for somewhere between $300 to $400 dollars a pair!
The Effective Use Of Popular Lead Magnets Holds The Key To Your Long Term Explosive Growth!
The jewelers representatives, will also hand each lady entrant, an extremely “time sensitive”, discount coupon, that will expire worthless, within the next ten (or X number) of days!
(Meaning, they will strategically test and track various time periods, to discover which one consistently produces the best overall responses.)
And every lady that returns to the jewelers store, before the coupon expires, and they bring at least one person with them, whose at least 18 years old.
They automatically get the other diamond studded earring free! But, if they return to the jewelers store alone, before the “time sensitive” discount coupon expires,they can buy the other earring, for the actual cost, the pair cost the jeweler.
Are You Finally Starting To Appreciate What The Right Market Tested Power Lead Magnets Can Potentially Do To Help Increase Your Bottom Line!
So they still make out like bandits, it’s just, they obviously make out better, when they drag a sister, friend, in law, relative, and or co-worker, whose 18 years of age or older, with them!Right? 😀
And here’s the next marketing shoe to drop! The next 50 ladies per day only, that (at least) enter the free drawing, for the chance to win a luxury fur, valued at $3,700 dollars, (whether) they enter the “raffle” for a chance to win the seven foot teddy bear or not!
They will get a free $100 dollar bracelet!(Which in reality, cost the jeweler $45 dollars. So that means, for the next 60 days, right up until new years eve, 6,000 women,(100 per day, for the next 60 days), will either have one diamond studded earring, worth somewhere between $300 to $400 dollars, or a really nice bracelet, worth at least $100 dollars!
Why No Go All In With Some Of Your Very Best Lead Generation Efforts!
Now, (entrepreneur) I gotta ask you, do you think that local army of 6,000 women strong, will have any trouble, constantly bombarding their social media accounts non stop! Would you?
Or will they have any problem spreading the word high & low, to their immediate relatives, like a spouse, live in significant other, or a really close sister, Mom, in law, co-worker, an aunt,hair dresser and or nail salon provider and or really close co-worker etc!
And do you have any doubt, over the next 18 months, (give or take) all that positive word of mouth & mouse publicity, won’t ultimately lead to more video, audio and written testimonials, and more long term gross profits!Say yes!
Are You Starting To Generate Some Potentially Money Making Entrepreneurial Ideas!
And is it not also obvious, “how” and why, putting your power lead magnets process on steroids, was and is the key here? Great! See you in just a little bit in part two!
Because if you found part one, even mildly interesting, you definitely don’t wanna miss what’s coming next! Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
Highly creative as always Mark! I’ve never seen anything done like this where I live but it sounds like a great idea. Since all my work is virtual I was thinking a good online analogy might be the traditional blog hop. The original format is fairly outdated at this point, but that might be a good thing because a lot of people have never seen one done the old fashion way where you just slog from blog to blog. If you could get a group of bloggers to co-op and come up with great content AND incentives, with some thoughtful planning and a relevant theme it might be possible to pull off something pretty special. You definitely got my mind spinning so thanks for the inspiration Mark!
Marquita Herald recently posted…The Real Problelm With Living Life by Default
Thanks M!
And I certainly don’t see why, in a virtual sense,
exactly what you’re advocating, couldn’t and shouldn’t be done.
Because unlike in the offline physical world, there is no actual
inventory control issues, whatsoever,plus, there are nowhere near,
the traditional upfront out of pocket cost!
Thank goodness! Granted, trying to coordinate a group of
diverse individuals, is most certainly a challenge!
But as you pointed out, with the right target based incentives,
it will be a whole lot easier!LOL!
Thanks as always, for your incredibly kinds words of
(both) encouragement & inspiration! They are so greatly appreciated!
Mark Newsome recently posted…Lead Magnets: How To Put Your Lead Magnet Process On Steroids!