Lead Generation: How To Turn Lunch Time Into Prime Customer Acquisition Opportunities!
So do you currently have enough qualified leads to follow up on in your business?
If not, could your business stand a little brushing up on some proven lead generation methods?
If so,congratulations, because you are exactly in the right place.
Look every bodies business, product or service, has got to have a fresh abundance of semi to (flat out) qualified leads, at various stages within the buying process. Correct?
Or guess what? Very soon you no longer have a real business or service agreed?
And the best part is, you don’t have to try and become a certified marketing guru. (Whose got time for that anyway!)
But you do most certainly need to understand “how to” positively influence the behavior of your intended prospects. (Don’t you agree?)
And one of the best and most profitable ways is to presently surprise them.
And your business, product or service is uniquely qualified to do just that. Because (entrepreneur) absolutely nobody loves and knows your target audience like you do! Correct?
How To Strategically Turn Lunch Time Into A Prime Time Lead Generation Opportunity!
(And Leave Your Major Competitors Wondering What The Heck Happened!)
Hypothetically speaking: Let’s suppose you run a fairly successful Mom & Pop photography business. And you specialize in family portraits.
And let’s suppose there is a very popular Mom & Pop family style restaurant, that you and your colleagues like to frequent at least once or twice a week for lunch. And it’s a chance to simply get out of the office and talk stuff other than shop.
And wouldn’t you know it, the restaurant has a steady growing clientele of patrons that just happen to also be your ideal target base.
Here’s Your Chance To Put What’s Unique about Your Business Or Service To Work For You!
Mainly Mom & dad and the proverbial 2.5 kids, that love to eat lunch and dinner here as well. Entrepreneur, are you starting to smell the long term potential profits here? Hmmm?
Think about the enormous possibilities here for just a second. Your major competitors are only too content to spend tons of money on outrageously expensive conventional advertising mediums! Things like expensive display & classified newspaper ads, local TV and radio ads etc.
Luke warm banner ads, hit & miss PAY Per Click (PPC) ad campaigns etc. Which means they have to gross an enormous amount, just to break even!
Why Not Turn Your Weekly Trips To The Restaurant Into A Perpetual Profit Center!
Here you are frequently dining out at one of your favorite eating spots. Why not turn into a perpetual lead generation gold mine? Huh?
For ex: since you already know only too well, that your goldmine long term type of ideal customer dines here as well! Right?
And over the next 5- 10 years, (statistically speaking) the vast majority of them will definitely be getting several family portraits, plus a gazillion smaller wallet size pictures of their growing family etc! Entrepreneur, you can easily afford to do the following!
Create a special VIP, new customer discount coupon, that entitles that all important new first time customer to save X% off their very first family portrait!
Plus through in a few, (positive word of mouth) freebie generating shots of the kids! An X dollar value.
And you already know “how” much Mom & grand Mothers love to show off those pictures of the little ones, right?
But add a nice little (totally) unexpected marketing twist into the mix!
Each time you (or a manager) is having lunch or dinner at the restaurant. Hand your waiter or waitress your VIP discount coupons, along with a $20 dollar bill, and tell them to please hand it to the nice couple (with the 2.5 kids) dining over there!Say what?
Along with a message, alerting them that $20 (or x number of) dollars has been shaved off their entire bill courtesy of your business! But ask them please not to point your table out! As you wish to remain anonymous!
And they are invited to bring their -limited time- coupon in to get their greatly discounted family portrait! Entrepreneur, think about what just happened (for just a nano second!) Here’s a nice couple (probably) steady patrons of this popular restaurant, and they had no idea, a complete stranger would pay $20 dollars (or X %) of their bill!
Plus, offer them (either) a free or extremely low cost VIP discount coupon for a family portrait! Can you say positive social media buzz? They’ll definitely tell, friends, family, co-workers, employees and or business partners etc! Don’t you agree?
See if your typical twenty dollar investment per lead can yield that type ROI (Return On Investment!)
The restaurant looks like a hero, do they not! And for literally pennies on the dollar! In this particular case, you just created a potential long term repeat customer, for a mere $20 or X number of dollars! Entrepreneur, is that a potentially powerful, lead generation strategy that you can get behind right now or what?
Good, just be sure you forward this to any and everyone you personally know, that could definitely use some help! Thanks
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please share this on your favorite social media platforms or tweet this. Thanks!
Extremely important note:And if by chance, you happen to known any of the lesser known podcasters,who also target,small business owners,service providers or aspiring startups
entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers.Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa!Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s free!
