Lead Generation Strategies: Sadly What Far Too Many Aspiring Entrepreneurs Still Don’t Know And Understand!
So do you like sequels of any kind? Because in reality, this particular blog post, is actually a follow up, (part two), if you will.
The original post, was titled, “What far too many aspiring entrepreneur don’t know about lead generation strategies.”
And because I wanted to strongly emphasize in the follow up post, (sadly!), what far too many aspiring entrepreneurs, still don’t know and understand, about profitable lead generation strategies and or tactics. I simply changed the title (main) power headline, if you will. 😀
Because (frankly) entrepreneur, this critically important concept, could ultimately mean the differences, between you and I, merely getting by, doing okay.
And or totally hitting it out of the park. Which outcome do you really prefer? Me too!… 😀
So What Is It Exactly Far Too Many Aspiring Entrepreneurs Still Don’t Know And Understand About Extremely Profitable Lead Generation Strategies And Or Tactics!
So quickly picking up where part one left off. Just a super quick recap, in case, you’re discovering part two of this post series, instead of part one.
A local CPA firm, which over the last ten years, through extremely hard work, and constantly re-investing a ton of their working capital, now has an extremely active customer/client list, of 10,000 -local, small business owners, service providers and or aspiring entrepreneurs.
And they routinely provide, full time bookkeeping, local, state and or federal income tax returns for. They also provide really high end, audit preparation services, budgeting software and ongoing services, weekly payroll services,billing, help -both- structuring and re-structuring, accounts payable and or receivables etc.
Small Business And Take No Prisoners Like Customer Service Is Always A Winning Hand!
They also help their higher end clients, refinance both short and long term debt.Help them prepare to take their companies public, or rapidly liquidate (sell) them! 😀
Repurchase fancy, (not to mention) extremely complex stock options from their current and former employees, prepare and monitor, balance sheets.
They also routinely help them avoid and or greatly minimize, potential extremely long, and drawn out, bank account draining lawsuits. They also offer extremely high end,(aka) expensive as hell audit and or business valuation services etc. 😀
Effective Lead Generation Strategies And Or Tactics Are The Golden Key To Your Long Term Profits Vault!
The main point here is entrepreneur, you (and or) your major CPA competitors, do not get to earn this type of rock solid trust, (long term) money making trust with your one time and or, long term repeat clients overnight! And or for nickels or dimes.Correct? You so got that right.
And by consistently doing so, (providing) take no prisoners , customer service.
Typically causes some of their (or your!) very best customers/ long term repeat clients, (translate) that to mean, the most influential among us! 😀 ), to constantly spread, positive word of mouth and mouse, both on and off of social media, the golf course, the social functions, private dinner party and or annual charitable events etc!
You’re definitely talking about, some potentially profitable, word of mouth or mouse here, correct?
On The Other Hand Some Semi Cash Strapped Small Business Owners And Or Service Providers Are Hell Bent On Doing Things The Most Expensive Way!
Enter your conventional thinking, local retail jeweler. For the most part, the way they have painstakingly built their business thus far. Is through the continued use, of outrageously expensive, traditional, local, half and full newspaper ads.
Or outrageously expensive, local, prime time TV and or radio spots, which they have to continuously run, before the general public, kind of sort of takes notice.
If they ever do. Right? 😀 They routinely flush a ton of money, down the drain, using direct snail mail post cards, to solicit complete strangers, who have not previously indicated, in any meaningful way:
1.) They were even remotely (A.) qualified to buy, some extremely high end bling (jewelry!)
2.) Or (B.) they even had the money and or credit to do so! Strike two entrepreneur!
Yet there you are, rolling out another, $25,000 dollars, to blanket a certain zip code, and rarely if ever, covering your initial, lead generation costs! Bummer! 😥
Oh yea, and let’s not forget, the outrageous amounts of money, they (or you) typically spend per year, on those dismally performing billboard ad campaigns.
Now’s Definitely The Time To Put Your Entrepreneurial Skills To Work!
Hopefully now, you’re starting to better understand (and or) appreciate, why -both- retail furniture and or jewelry retailers, have to have some huge, gross front or back end profit margins. Because (as you) can clearly see, they have a ton of ongoing expenses, do they not?
They’ve got base salaries to pay, weekly payroll, bonuses and commissions, the inventory itself.
Plus, extremely high demand commercial spaces, aren’t exactly cheap, right? They’ve got insurance, advertising budgets etc.And constantly escalating, traditional advertising and or promotional costs etc.
Now then, suppose an extremely marketing savvy CPA (partner),(and or) vice versa! Meaning, instead of the CPA firm, initially reaching out to the jeweler, it’s the other way around.
Any hoo, the CPA partner purchases a $3,500 dollar watch for themselves and a $3,000 dollar one for their spouse and or live in significant other.
Really Effective Lead Generation Strategies And Or Tactics Starts The Long Term Profit Ball Rolling!
And by doing so, they ask the jeweler, would the profit seeking jeweler, like to have exclusive access, to 10,000 local small business owners, service providers and or aspiring entrepreneurs,For (get this!)
Absolutely no upfront cost whatsoever! Say what? 😀 Of course the jeweler immediately asks, to hear the other shoe drop! 😀 Meaning, “what” the heck is the catch here!
And the extremely marketing savvy CPA (and or) law firm or association etc.
Asks, what would it typically cost the jeweler, (and or) their major competitors, to consistently access, these many local entrepreneurs, no matter which particular mediums they used! Bingo!
Rest assured, you’re easily talking tens, if not hundreds of thousands of dollars, within six months or a year,correct?
So This Is Why You’ve Bothered To Study Lead Generation Strategies And Or Tactics!
Now the CPA drops the bomb on them. Can the jeweler possibly, consistently access this potentially lucrative market, (not only) for no upfront out of pocket cost.
But also receive the coveted endorsement, of a locally respected, CPA and or law firm or association etc!Bingo!
So the CPA firm gladly informs them, they will send a series, of extremely time sensitive, unscheduled, ‘broadcast’ email alerts, to their 10,000 opt in email/mobile subscribers.
However, because the CPA (or X) association, is personally endorsing the jeweler and or furniture concern or retail appliance dealer etc.
The subscribers, are 500% more likely, to respond in droves, simply because of the major trust factor, the CPA firm has built with their clientele! Correct? Bingo!
However, the CPA wants a 25% front end, revenue joint venture (JV) profit share.But, they don’t initially want cash. Come again?
Nope! They want credit, for some high end designer bling the firm, can purchase from jeweler, for the entire office! 😀 Cool!
In part three, you’re really gonna discover how and why, most aspiring entrepreneurs, leave a ton of money on the table! For their major competitors to get!
Simply because they don’t thoroughly understand, how to implement and profit from, proven lead generation strategies and or tactics! Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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