Lead Generation Strategies: Why Your Most Effective Ones Can’t Be Ignored!Part Two

Please follow and like us:

Lead Generation Strategies: Why Your Most Effective Ones Can’t Be Ignored!Part Two

So hopefully after carefully reading part one of this ongoing series.

You -either- discovered, and or re-discovered, how and why, you simply can no longer afford, to ignore and or neglect, some of your most effective lead generation strategies, and or tactics, correct?

Because to continue to do so, will not only cost you money, but will takeaway your irreplaceable time, which can and should be allocated, to far more productive and profitable aspects of business.

effective lead generation, saves you time, because once you get the initial foundation of your process correct, your system helps you do the all important sifting and qualifying, as well as helping you quickly eliminate, your non qualified leads as well.

So it’s critically important you devote, both the time and other essential resources, to getting this process right.

Why You Definitely Can No Longer Afford To Ignore And Or Neglect Some Of Your Most Effective Lead Generation Strategies! (If You’re Serious About Your Long Term Success!)

Quickly picking up where part one left off. So you decided, to sponsor a (monthly) or quarterly free drawing, where the two grand prize winners, one male and one female, each win 15 free, private-one on one golfing lessons, with a respected local coach/instructor.

Each lesson will last approximately 90 minutes, give or take. And since the golfing instructors current, hourly rates are $150 dollars.

But they gladly provide one free introductory lesson, valued at $150 dollars, for first time potential students, 18 years of age and older.

And they also provide teenagers, 17 and under, private lessons for just $90 dollars an hour.And of course, all senior citizens, ages 60 and over, they pay the exact same price as teenagers 17 and under.

(Important note: These are strictly hypothetical price points, merely being used to convey the overall marketing concepts and or strategies etc.)

Thank Goodness There Is Always Room For In Business For Your Market Tested Creative Entrepreneurial Ideas!

So within your store, especially near the area, where you display your most cutting edge, golfing accessories.

This is where your giant, market tested sign goes, which promotes your monthly and or quarterly free drawing.And hopefully, how and where, you’ll start systematically building, your very own opt in email/mobile marketing list.

Remember, as you previously discovered in part one, (behind the scenes), in reality, the sporting goods store owner(s), have formed some type of joint venture arrangement with an extremely marketing savvy retail appliance center.

And the retail appliance dealer, pays for 50-100% of the free drawing promotional cost, primarily because, the customers who regularly shop at the sporting goods store, also buy high end retail appliances, do they not? 😀

Your Business And Or Service Doesn’t Need A Ton Of Creative Entrepreneurial Ideas In Order To Succeed!

And since your sporting goods customers, are also ideal customers, for the retail appliance dealer, primarily because, those customers represent, a total lifetime customer metric value, of anywhere from $7,500 -$13,000 dollars each, to the extremely marketing savvy appliance retailer.

And rather than invest, anywhere from $200 -$475 dollars per lead, trying to pinpoint these individuals, via outrageously expensive, cold market mediums, like local prime time radio, TV and or major, half and quarter page newspaper ads etc.

Instead, the retail appliance dealer, can leverage some of the sporting goods store owner(s) most loyal, long term repeat customers, by financing a free drawing, for a set monthly and or quarterly cost.

Consider the retail appliance dealers potential advantage(s). The free drawing, provides the two grand prize winners, each with 15 free, one on one, 90 minute golf lessons, with a respected local pro, which is valued at $4,500 dollars.

(Since the golf pro currently charges $150 dollars per hour, X 15 hours X two =  a $4,500 dollar value.)

It Never Hurts To Be Really Effective At Lead Generation!

So they already know going in, what their initial, upfront out of pocket fixed cost are, right? Lets say, on average, about 150 per day, enter the sporting goods store, and twenty percent decide to enter the free drawing.

So at the end of your typical 30 day month, and since the sporting goods store is open six days a week and closed on Sundays.

Each day (on average), about 30 walk in visitors join the sporting goods store owners opt in list. (150 daily walk ins x .20% = 30 daily opt in email/mobile marketing subscribers.)

Here’s where it starts to get really interesting. What if the respected golf instructor, video records all 30 hours, of on  the green instructions, they do for each, male & female monthly grand prize winner.

There Are Effective Ways To Promote Your Business Online! (Even If You’re Primarily An Offline Service Provider!)

In reality, the extremely marketing savvy retail appliance dealer, will also foot the part of and or the entire bill to have these, one on one sessions professionally video taped and edited etc.

And now bot the golf instructor and the sporting goods store, has a video product to either market/promote, and or giveaway, as a free bonus gift, valued at X.

Do you, (and or) are you finally starting to appreciate, why you (and I), simply can no longer afford, to ignore some of your most effective lead generation strategies and or tactics?

And keep in mine, whenever -both- the sporting goods store owners, and or the golfing instructor(s), sends out any type of follow up offers,(be it via email and or offline direct snail mail), guess who’s extremely time sensitive, brand new first time customer only, discount coupons, will be included in the mix as well?

You are correct. Why it’s non other, than the extremely marketing savvy, retail appliance dealer.Hopefully now you can much better appreciate, why you and I, can no longer afford to ignore, some of most effective lead generation strategies and or tactics.Agreed?

P.S.Now as is customary during this part of our show.

Please share your extremely valuable comments (in the comments section below)

that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series,

because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.

(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!