Unless You Can Afford A Business Or Service Which Dramatically Under Performs!
Hopefully after reading part one of this ongoing series. You now appreciate and hopefully on a much deeper level. Why you definitely can’t afford to be or become a self centered marketer of any kind.
Because doing so will ultimately result in you or your major competitors systematically leaving money on the table. You focus on yourself.
Or the more your marketing, advertising or promotional campaigns laser focus on you. And not on helping or demonstrating how your products or services solve your ideal prospects most pressing issues.
The less effective and profitable your campaigns will be. Or ever have any reasonable chance of being. Not terribly encouraging news is it?
Notice What Consistently Implementing The Right Income Generating Activities Can Ultimately Lead To!
If your non franchised, mom & pop retail appliance center. Were to at least inexpensively test the following marketing strategies and tactics.
You or your major competitors just might discover. An inexpensive, perpetual strategy for consistently generating a tsunami of positive, viral word of mouth and mouse buzz.
As always ladies & gentlemen. The following hypothetical marketing examples. Are strictly for illustration purposes only.
Imagine if you or one of your major competitors bought one free Xtra Large beverage of the customers choice. (From an extremely popular, local non franchised, mom & pop bakery.) On their typical slowest day of the week.
Because you formed a strategic Joint Venture (JV) revenue sharing arrangement with the bakery or other non directly competing local vendors.
Let’s say the actual hard cost for an Xtra Large beverage. Is Typically $3 or X number of dollars. And it typically retails for at least $11.99 per cup or X.
Go Ahead And Wow Your Ideal Customers And A Percentage Of Their Friends And Neighbors Entrepreneur!
Since your ideal customer, has a total lifetime customer value metric of anywhere from $400 – $7,500 dollars or X. Give or take over the next five to seven year period.
In order to generate a ton of on and offline goodwill buzz. For both you and the bakery. And other local, non directly competing vendors you can form successful JV revenue sharing arrangements with.
You invest $3,000 dollars this way. You buy at the bakeries actual hard cost of $3 or X number of dollars. One Xtra large coffee or or Xtra large beverage of their choice. 1,000 locals who purchase at least one Xtra Large beverage. Get at least one free. 😀
That ought to create some instant on and offline buzz, correct? On whatever day is typically the slowest for that particular bakery.
And the bakery will X per day on Tuesday’s. Until the retail appliance center has invested their entire $3,000 or X thousand dollar investment.
Word Will Most Definitely Spread And Quickly!
So let’s say the bakery awards 50 or X number a day on Tuesdays only. Until 1,000 or X number of locals has received their one free Xtra Large beverage of their choice. And remember entrepreneur. Every local knows at least 25 other locals, correct? I’ll let you do the math on that one. 😀
These 1,000 or X number of locals will be both on and off of social media, constantly bragging like crazy, correct? Obviously this incredibly simple marketing/promotional gesture will build a ton of goodwill. For the bakery, correct
And the retail appliance store owner. Is not financing this promotion strictly out of philanthropy, right? 😀 You or your major competitors will discover at least three ways they potentially prosper.
Coming up very shortly in part three, okay? For now, are you truly starting to better appreciate. The potential long term advantages of not being nor becoming a self centered marketer? I sincerely hope so. See you or your major competitors. In just a little bit in part three.
Entrepreneur Please Don’t Forget Nor Neglect Your Back End Marketing Opportunities!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
