(Unless You’re Hell Bent On Continuously Struggling!)
Have you also noticed practically every time you put both your prospect and customers needs above your/out own. You and I have a much better interaction?
This is definitely not an accident. Other the other hand fellow profit seeking entrepreneur(s.) being a totally self centered marketer. Be it on or offline. Is definitely a complete turnoff.
And you’ll be systematically repelling potential customers and or long term clients as well. And that’s not what you want is it?
Systematically Making Your Ideal Customers Feel Special! (Is Definitely One Of The Proven Keys To Continued Long Term Steady Growth!)
For just a moment ladies & gentlemen. Think about the actual hard cost of a rather large. And extremely tasty cheeseburger. From one of the most popular non franchised, mom & pop family styled restaurants in your immediate local area.
Typically, just depending on “how” many extra toppings you get on it. It will probably retail from anywhere from $8.99 – $19.99. Or Somewhere in between, correct?
And we gladly pay it, right? 😀 Let’s say it retails for $11.99. But the actual hard cost is $6 dollars. Now consider the following. “How” many potential effective ads or promotions. On or offline. Do you think you could afford.
At $6 dollars per click. You probably wouldn’t be running your PPC (Pay Per Click) ad campaign very long. right? 😀 Even a $6 dollar a day starter campaign. (Even though it would definitely clue you/us in on what’s probably gonna work.) You still won’t be generating massive exposure from 45- $6 dollar a day ad budget, correct?)
But then you might seriously consider the following….
Making An Impact Is Not Just About The Overall Size Of Your Marketing Or Advertising Budget!
For just a moment. You currently own a non franchised, retail appliance center. And you or your major competitors. Are at least open to inexpensively testing some relatively low cot. Non traditional marketing strategies and tactics.
And because you or your major competitors have already run your ideal customers, total lifetime customer value metrics.
You know your ideal customer, is easily worth somewhere between a low of $400 – $7,500 dollars or X. Over any five to seven year period. And these same numbers pretty much apply equally to your ideal female or male customers. More or less.
This being the case. You could initially test investing $1,200 or X number of dollars. By forming at least a few local Joint Venture (JV) revenue sharing arrangements. With some of the most popular, non franchised local mom & pop, family style restaurant owners.
Six goes into $1,200 exactly 200 times, does it not? ($1,200 divided by $6 = 200. Notice how neat your math is? 😎 So here’s your very 1st attempt at inexpensively testing, generating a positive word of mouth and mouse, viral marketing campaign.
You Or Your Major Competitors Give Your Ideal Customers To Routinely Sing Your Praises! (And They Most Certainly Will!)
Case in point. The initial JV arrangement you or your major competitors successfully negotiate with at least a few local, popular non franchised, mom & pop style restaurants is.
In this particular, hypothetical marketing example. The 1st 200 women who order at least one Mega Cheeseburger. (Not necessarily the incredibly tasty burgers real name of course. 😀 )
Nevertheless, the 1st 200 over the course of say a month to eight weeks. Or whatever amount of time it actually takes for this many local women to come in and order one of these tasty burgers. Which has an actual hard cost of at least $6 dollars or X.
Think about the fact each local woman knows at least 25 other local women, right? (Wanna do the positive, viral word of mouth and mouse math fellow profit seeking entrepreneur?) (
That means at least 5,000 other locals hear about this fabulous particular promotion, right? So you know at least some of them. Along with there, take your pick?
Sister, brother, kids, spouse, co-worker(s), neighbors, live in significant other. Or at least one or both of their parents etc. social media will definitely be a blazed. Don’t you agree?
That’s if you’re smart enough not to be a totally self centered marketer. Check out what’s coming up next in part two.
Entrepreneur Please Don’t Be Afraid To Wow Your Customers Every Once And A While!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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