Why Knowing What A Qualified Lead Is Truly Worth Is Gold To Your Small Business!
So does your semi cash strapped small business and or service, continuously struggle with any type of lead generating methods?
Or are you one of those aspiring entrepreneurs, whose simply content to waste tons of your extremely limited financial resources, on outrageously expensive (albeit), dismally performing, bank account draining, image advertising campaigns of some kind?
Hopefully you do know and are starting to appreciate, why knowing what a semi qualified lead, is truly worth to your cash semi strapped small business and or service, is worthwhile, correct?
Because as you become more aware of the long term residual value of each semi qualified lead, the marketing doors of previously untapped opportunities and or possibilities, start to open wider and wider.
And this is definitely a good thing, is it not?
Who Else Is Still Not Totally Sure Why Understanding What A Qualified Lead Is Truly Worth To Your Small Business Is Definitely Worth The Effort Put Forth?
Hopefully you’ve read the ongoing three part series, regarding understanding what a lead is truly worth to your semi cash strapped small business and or service.
Because doing so, helps you better understand, how to expertly position your business and or service, to gain maximum benefits, from not only your paying customers, but your most likely prospects (to eventually) become customers and or clients etc.
Remember, there is another, non directly competing vendor/entrepreneur,(or entrepreneurs), who not only need access to those leads, but in all likelihood, they’re currently spending a ton of money per lead, to reach the exact same audience.
(Which doesn’t automatically mean their approach is maximizing it’s true long term profit potential.)
By thoroughly understanding what a semi qualified lead is truly worth, not just to your business, but another non competing entrepreneurs as well.This understanding, potentially puts you, (and or) your major competitors in the proverbial drivers seat.
Let Your Market Tested Selling Retail Tips Be The Being Of You Sales Funnel No The End!
Case in point; referring back to the previous example, of the extremely marketing savvy, local hair and or nail salon owner(s.)
Because their ideal female customer, also fits the local jeweler and retail appliance centers, ideal female customer clientele.
It only makes sense for the savvy hair or nail salon owner, to approach both non directly competing vendors, with the following, incredibly flexible proposal(s.)
Keep in mine,since both the local jeweler and retail appliance dealers, ideal female customer clientele, has a current, lifetime customer value metric of $8,000 – $12,000 dollars, over the next five to seven years.
Clearly, while those semi qualified leads are definitely worth X to your resourced challenged small business and or service, there is a very good chance, they’re worth a bare bones minimum of X plus, to your non directly competing joint venture (JV)/cross promotional partners.
Ever Notice How Some Of Your Very Best Small Business Marketing Strategies Go Well Below The Surface Of Initial Possibilities?
For ex; you (meaning) the extremely marketing savvy hair salon owner, point out to (both) the cash rich local jeweler and retail appliance dealer, a semi qualified lead, generated from outrageously expensive, traditional advertising and or promotional methods of some kind.
Typically cost them (on average), anywhere from $175 -$450 dollars each.And sometimes, (just depending on) the particular methods they use, a whole lot more. Say what? Yep.
But with the incredibly simple, low cost lead generating approach(es), you’re about to suggest, each semi qualified lead, can cost them anywhere from $10 – $75 dollars per lead. And BTW, the $75 dollar cost per lead, is on the really high end of the scale.
In the case of the retail appliance center, you’d like them to sell you, one of their top of the line, 65 inch flat screen TV-s, which was repossessed, for their actual hard cost. And you’ll gladly place it in the store, for all of your current and future customers to see an inquire about.
Always Look For Some Proven Ways To Promote Your Business And Or Service! (Without Trying To Reinvent The Wheel!)
Bare in mind; all either retailer needs, is one new first time customer a month, being referred by the -either- the hair or nail salon owner(s), to justify investing in those businesses, using the following three, market tested methods.
1.) Potential marketing method # one: In order to consistently generate, some long term, bank account filling, positive word of mouth and mouse buzz.
Not to mention, build an underground, opt in email based sales funnel etc. The hair salon owner, wants -either- the retail appliance dealer, or jeweler, once a month, on the hair salon owners traditionally slowest day of the week and or season etc.
They want them to purchase about $200 -$300 dollars worth of gourmet cupcakes and pastries, and the hair salon owner, will mention on their Facebook fan page, every current customer who brings a potential first customer with them to your shop,(whose 18 and over), on a certain day, they automatically get to sample the goodies.
Savvy Entrepreneurs Make It Their Business To Know What A Semi Qualified Lead Is Truly Worth!
2.) Potential marketing method # two: Plus, they automatically get to reach into (whichever) particular retailer is sponsoring (paying for!) this particular event. The current customer gets to reach into the retailers, positive word of mouth and mouse” grab bag!
And at least one potential winner, could win a $250 dollar, universal gas card! Or $100 dollars in local grocery store discount coupons!
3.) Potential marketing method # three: Or the big enchilada! Both vendors, will purchase a ready supply, of seven foot teddy bears! And whenever a lucky female customer of the hair or nail salon owner, reaches into the grab bag, and happens to win the seven foot teddy bear, which will be delivered, (at a later date) to -either- their job and or place of business etc.
Those extremely lucky ladies, will automatically receive, an extremely time sensitive discount coupon from both vendors.
And they can save 50 up to 90% off any one purchase, valued at $800 dollars or less, provided they join both vendors opt in email/mobile marketing list.
Don’t Ever Under Estimate The Long Term Money Making Potential Of Developing effective Lead Generation Strategies!
(Important note:)
Be sure you watch the video, so you get a realistic view, of the potential long residual value, on this type of pipeline.)
You’ll discover some other really cool -potential- benefits they can enjoy, in part two.
For now. Hopefully, you’re finally starting to truly appreciate, why knowing and understand what a semi qualified lead is truly worth, to your resourced challenged small business and or service, and your potential JV partners, is definitely worth your time! Agreed?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series,
because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.
(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
