Just Because Your Brand Equity Building Process Doesn’t Rival A Fortune 500 Company Just Yet!
(Doesn’t Mean It’s Not An Effective Strategy!)
Entrepreneur do you consider yourself any type of visionary? As it relates to your business or service. As you look ahead to the future. Where do you see your specific place with regards to being an entrepreneur?
And with regards to your brand equity building process. You’re not temporarily upset or flat out depressed over the fact you may not ever have direct or indirect access to fortune 500 types of funds, are you?
Because believe it or not as long as you or your major competitors have direct or indirect access to the men and women who can and definitely enthusiastically help spread the word about your awesome products services you will ultimately do okay.
Positive word of mouth and mouse cred can be or quickly become an incredibly powerful and profitable asset. Don’t you agree?
Entrepreneur You Can And Definitely Should Control The Major Components Of Your Marketing Funnel!
Case in point. Let’s say as the senior marketing director of a local, single location, non franchised retail jewelry store. And truth told with a pretty good record of bankable results. Especially when it comes both embracing and implementing certain market tested, non traditional lead generation strategies and tactics.
Instead of wasting another $40,000 dollars this month for one of those outrageously expensive, dismally performing local billboard ad campaigns. Which in one year alone equals a grand total of $480,000 dollars. (Care to do the math for five or ten years? The numbers are pretty staggering, aren’t they?)
You decide to take at least $10,000 dollars and at least initially test the following two non traditional lead generation strategies. You go out into your local community searching to find at least three up and coming local female authors.
Who may or may not be on the verge of going to the very next level or two. And between you and your stores formal or in formal PR (Public Relations) team.
You start arranging for them to do local book signing events. And “if” they’re fairly proactive on social media. They will of course promote these periodic local events via their social media accounts as well.
While Your Major Competitors Are Content To Just Write Big Checks For Outrageously Expensive Traditional Advertising Campaigns! (You Can Rely On Your Marketing Creativity!)
Since you and your marketing and PR team are in all likelihood a little more marketing savvy and probably have both direct and indirect access to other potentially valuable and useful resources and assets than your typical up and coming local female authors.
If you can’t (for whatever reasons!) arrange for them to have a book signing in traditional places like a local bookstore. Then you’ll gladly invest some of your ten thousand dollars to rent a rather large room at a local motel.
And whenever your event(s) are scheduled in the morning. You or your major competitors will gladly provide some of your areas best gourmet coffee and cocoa.
And for your late afternoon/early evening events. You or your major competitors will gladly provide at least five to seven bottles of some of the best tasting mid level bottles of champagne which typically retail for somewhere between $500 – $650 dollars a bottle.
But here’s the kicker to it all. Your local up and coming female authors will be showcasing some of your extremely eye catching diamond studded earrings which typically retail for at least $650 dollars each. Say what?
And simply for meeting certain attendance goals. You or your major competitors will gladly reward them with some really cool ethical bribes.
You Can And Definitely Should Ethical bribe Your Various Partners For Their Performance!
As long as these local authors can generate a bare bones minimum of 15 local women to their book signing event. You or your major competitors will gladly allow them to purchase those diamond studded earrings at your actual hard cost of $325 dollars a pair.
But simply for getting at least 25 local women to attend the event. They also get to purchase an extremely beautiful diamond studded necklace. And even though this necklace typically retails for $2,000 dollars.
For an extremely limited time they can purchase it for just $950 dollars. (A price low enough to both cover your actual hard cost, plus consistently generate a tsunami of positive word of mouth and mouse buzz both on and offline.) And these up and coming authors also have the opportunity (going forward) to work the back end of their events and crate additional income streams. Say what?
Every time they get a compliment about their bling. No matter where they happen to be. They will hand the person one of you or your major competitors best market tested, two sided index cards.
Side (A) invites the recipient(s) to join you or your major competitors opt in email list in order to enter your monthly free drawing. So they have the opportunity to win an extremely eye catching diamond studded necklace which typically retails for $2,500 dollars.
And side (B) invites the recipient to come to you o your major competitors store before the ten or X day expiration date window expires. They for whatever reasons decide to come alone and they only save 10% off up to $200 dollars or X.
However, simply for dragging a friend with them whose at least 18 before the expiration date window expires.
They automatically save up to 40% off up to $1,500 dollars. And as long as their semi qualified guest joins you or your major competitors guest before they leave you store.
They too save 30% off up to $1,000 or X amount of dollars. Rest assured entrepreneur some of those guests will enthusiastically take advantage of you or your major competitors extremely time sensitive offer.
Coming up very shortly in part two you or your major competitors will “discover” why building brand equity definitely doesn’t require fortune 500 type of financing in order to be or become massively successful. Don’t you agree?
Entrepreneur You’re Closer To Long Term Marketing Or Promotional Success Than You Give Yourself Credit For!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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