Just Because They Call It Common Sense Marketing!
(Doesn’t Automatically Mean Your Typical Cash Challenged Entrepreneur Is Smart Enough To Systematically Apply It!)
You have to readily admit profit seeking entrepreneur. On the surface it most definitely makes sense, does it not? Sure, why would any extremely hard working entrepreneur such as yourself!
Be against strategically and consistently implementing some type of common sense marketing strategies and tactics? But when it ultimately comes down to actually strategically A/B split testing this or that.
Sadly, the vast majority of you reading this particular blog post. Are simply and constantly proactively sabotaging your own chances for major long term success. Sounds hard to believe, right?
Ladies And Gentlemen Proactively Growing Your Business Or Service Most Definitely Takes Some Ongoing Work On Your Part!
Ladies & gentlemen please take an extremely close look at the feature screenshot image for this particular post. And let’s say your local organization periodically hosts either book signing events.
Or local meet and greet type of events. Or from an even more, potentially profitable creative marketing perspective. Your business is a relatively successful, women’s cosmetic distributorship of some kind.
And since you have a pretty good idea. (Or at least you should have!) What your ideal women prospect/first time customers total lifetime customer value metrics are.
And armed with this extremely valuable marketing data. Unlike a staggering 90% or more of your current, (and possibly!) Future major competitors.
You have a fairly accurate idea just “how” much you truly can safely afford to invest. (on an ongoing basis.) In order to initially attract your ideal prospects/eventual first time customers. (And or your ideal JV (Joint Venture) revenue sharing or cross promotional partners. :-D)
Keep Using Traditional Advertising Or Promotional Strategies! (As Long As It Makes Economic Sense To Do So!)
so imagine if you or your major competitors at least strategically testing the following. Extremely low hanging marketing/promotional strategies and tactics.
Proactively seek out 3 to 5 or X number of extremely high profile local entrepreneurial women business leaders. Who periodically do either paid or free talks to organizations who target other local women.
And other local women business leaders. And if they have a book currently out. Or a fairly active social media following. Agree in advance to buy/invest in X amount of copies of their hard cover book.
And have these ladies to agree to give away signed autographed copies. To the 1st X number of local women who drag a friend with them to the event. Provided these guest. (Preferably other local women!) Are at least 18.
(Or if they’re either not currently being paid to periodically speak locally. Or they’re occasionally paid very little for doing so. 😀 )
Ethically bribe them. By agreeing to pay them a bare bones minimum of $1,000 – $1,500 dollars or X. For every talk they do. Provided they draw a crowd of at least X number of local women. 😀
Ladies And Gentlemen don’t Be Shy About Being Or Becoming Extremely Proactive With Your Marketing Or Promotional Strategies And Tactics!
Because your ultimate goal is to not only build your own opt in email list. For long term follow up marketing/promotional purposes. But you or your major competitors also want to systematically get both the positive word of mouth and mouse buzz going.
That you are more than eager to ethically reward local women speakers who can consistently draw local crowds of your ideal women prospects. Think about “how” much future marketing/promotional efforts.
A local female speaker will gladly do going forward. Because she used to periodically speak locally. Either for free. In order to generate some much needed marketing exposure. (Which in and of itself is definitely a proven, relatively low cost marketing strategy. Is it not?)
Other they (or you!) Were routinely being literally paid peanuts for your efforts! 😀 Now these same local, (relatively unknown!) women.
Can and definitely will get even more motivated to help promote their local talks. Because as long as they draw a local crowd of at least X number of attendees. They’re not only guaranteed a bare bones minimum speaking fee of X. 😀
Gladly paid by you and or one of your major competitors. But one of the potentially, viral word of mouth and mouse generating secondary prizes.
These local women will receive. Is an extremely time sensitive gift certificate. Valued at X. provided they drag a friend with them to your local store in order to claim it!
Don’t Or Stop Wasting Your Time And Creative Marketing Energy Desperately Trying To Fit In! (Instead Laser Focus On How To Stand Out In A Positive Way!)
Otherwise, if for whatever they decide to come alone. Then they get to pick any on item out of the sample gift basket. Which is the featured image for this particular post. And before they leave the store that day! They can purchase it and save a mere 10 or X% off.
A potential savings percentage low enough. Your ideal prospects/future customers will definitely be motivated enough to drag a bestie and or friend with them. Don’t you agree? 😎
Entrepreneur this is just an outrageously simple example. Of ‘how” and why it definitely makes sense to at least systematically test some type of so called common sense marketing strategies and tactics. Any questions?
Once Or As Soon As You Take Your Creative Marketing Blinders Completely Off! (Previously Untapped Marketing Possibilities Will Definitely Start To Appear Far More Often!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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