Just Because Someone Refers To Them As Dead Assets! (Doesn’t Mean They Are!)
Ladies & gentlemen “how” many times have you read about. Or seen on TV. Where an all too average man or woman. Buys something at a garage sale. And pays less than $20 or X dollars for it.
Only to ‘discover’ later the item is worth a whole lot more. Which causes 97-99% of us to rush out to our garage. Or maybe even the trash. Hoping we weren’t so carefree. And didn’t toss out something which may turnout to be quit valuable. It just goes to show you entrepreneur.
Just because they say their so-called dead assets. Doesn’t automatically mean they are, correct? But then again. If you don’t realize the potentially profitable goldmine you’re sitting on. Maybe it is worthless to you. It’s really all a matter of perspective, is it not?
Ladies And Gentlemen Don’t Automatically Discount Your Abilities And Possibilities! (Just Because Others Do!)
Your single location mom & pop pizza shop in and of itself. May not be currently grossing you seven figures. However, with just a few strategic JV (Joint Venture) partnerships or profitable cross promotional partners in place. Your potentially lucrative back end might soon be.
Because suddenly, now you’ve discovered the very same customers who spent $10-$100 or X amount of dollars with you. Also buy extremely high end electronic appliances. Like a closeout of a state of the art home entertainment system. And they gladly spent $6,500 dollars or X.
Because it typically retails for $10,000 dollars or X. And the retail appliance center will gladly pay you and or one of your major competitors. On a sliding scale. Anywhere from $150-$350 or X amount of dollars for each lead which converts into a paying customer.
Because they definitely know their ideal customers, total lifetime customer value metrics. So even though in the pizza shop owner(s) mind. Once a paying customer leaves their shop. Regardless of “how” much or little they actually spent on that particular visit.
In the pizza shop owners mind. If those paying customers, (for whatever reasons!) never returns to their shop. They’re now officially dead assets. But hopefully as you can clearly see. Nothing could be further from the truth, correct?
Entrepreneur You Do Have To Develop the Right Mindset In Order To Benefit long Term From This Type Of Non Linear Thinking!
Then again, it definitely doesn’t have to be the retail appliance center owner(s) who approach the local pizza shop owners first. It could be the locally owned, mom & pop auto mechanic shop owner(s.)
Who see and appreciate the total lifetime customer value metrics. And offer to initially lead generate for the retail appliance center or retail furniture concern. Or both. In order to get just enough credit to buy a really nice living room or bedroom set.
Or to get a state of the art deluxe home entertainment system. Or a smoking hot stereo system for their car or SUV. Or maybe the retail appliance center owner or retail furniture store owner(s) are willing to trade credits.
They exchange some closeout inventory. In exchange for both themselves, their spouse, live in significant other or their kids etc.
Getting X amount of credit for potentially expensive car repairs.
Your Gross front Or Back End Profits Can And Ultimately Will Come From More Than One Major Source!
Sadly far too many incredibly hard working and extremely dedicated entrepreneurs. Simply don’t consistently generate the much needed cash flow they need or deserve. And it’s definitely not because they’re not smart or dedicated enough.
They lack a real or true understanding of the potentially profitable marketing or promotional leverage available to them or you. So they barely grow if at all. Meanwhile, other men & women simply to work far less hard. But consistently generate bank.
Which category would you rather be in? Me too. Then get serious about both developing or monetizing your so-called dead assets. And or the so called dead assets or resources of your top, current and future JV and or cross promotional partners.
And it won’t be too long, before your bottom line starts consistently soaring. Can you live with that possibility? Me too.
It’s Not Just About What You Currently Do Or Don’t Have! (It’s Ultimately How You Leverage What You’ve Got Or Will Have!)
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