It’s Definitely Okay To Be Creative When You’re Creating Lead Magnets!
(Even Though Marketing Creativity May Not Be Listed On Your Assets Sheet! But It’s Still Potentially Valuable!)
Have you struggled lately or at all, when it comes to creating lead magnets of any kind? don’t make doing so too or overly complicated.
Because remember your target audience is nowhere near as hung on it as you are. Seriously, they/we crave viable solutions. Make it your focus. So you can finally start to get out of your own way. Initially that don’t want. Nor do they need your 89 page free list building ebook.
You can definitely them solve one of their major challenges with either a 3-5 page special report. Or with a 5-7 minute video. You provide enough front end value. And a percentage of those exposed to your proven expertise. And you’ll be on your way. Sound good?
Are You Finally Ready To Discover Why Successfully Growing Your Business Or Service Is Not About How Big Or Traditional Your Marketing Budget Is?
Please take notice to the featured image with this particular blog post. That superstar is the initial contact of a typical business or service provider. Who is located inside your average commercial building.
So getting them on your side can and does go a long way towards future marketing possibilities. Consider a local, non franchised retail furniture store. And as always entrepreneur.
The following hypothetical marketing examples. Are being used strictly for illustrative purposes only. Let’s say this particular commercial office complex. Goes 45 stories high. And averages ten commercial suites per floor.
And each local business or service provider averages just ten employees each. Which means this one local commercial structure has at least 4,500 income earners, correct? (10 x 10 = 100 x 45 = 4,500 local employees stimulating their local economy.)
You throw in the fact each of the 4,500 or X number of locals each know at least 25 other locals. (And hopefully you can see a ton of previously untapped marketing potential here. 😎
So What Or How Does Your Local Secretary Or Female Office Manager Play Into The Big Picture?
There’s lot’s of potential marketing spin to at least be inexpensively tested here. Strictly for hypothetical marketing illustration purposes only.
Let’s say you’re outrageously popular women’s cosmetic fragrance distributorship. Decided to at least the test the following marketing strategies and tactics. Beginning with this one commercial office building.
Say initially on ” National Secretaries Day.” The owner(s) of the commercial building. Form a potentially profitable Joint Venture (JV) partnership.
In exchange for the owner(s) of the building. Allowing the women’s cosmetic distributorship company to send either a single or series of extremely time sensitive email messages to the owners of every business or service provider currently leasing a space in their building.
In reality the commercial building owners will be sending these email messages. But they will directed to the secretaries and or female office managers.
Who Still Says You Can’t Generate Massive Positive Word Of Mouth Or Mouse Buzz For Literally Pennies On The Dollar?
The secretaries are not only invited to you or your major local competitors women’s cosmetics store. But simply for dragging a friend with them whose at least 18. Before your ten or X day expiration date window expires completely worthless.
(Get this ladies & gentlemen!) These ladies get to purchase any 64 oz. mid level fragrance of their choice. At your actual hard cost. (Say what? 😀 )
Or they can decide for whatever reasons to come alone. And only be able to save a mere 10% off any 32 oz. fragrance of their choice. But if both guests also enter you or your major competitors monthly free drawing.
Simply by joining your opt in email list before they leave your store/showroom that day. Both get an additional free 32 oz. fragrance of their choice. Which is an X dollar value.
Don’t Be Afraid Or Hesitant To Create Some Powerful Word Of Mouth Or Mouse Buzz!
This definitely should cause a perpetual tsunami of positive word of mouth and mouse buzz, correct? 😀 And of course in exchange for the commercial property owners allowing the women’s distributorship to save a fortune promoting this particular extremely time sensitive offer to their tenants.
All of the main floor lobbyist receptionist(s.) Provided they too join you or your major competitors opt in email list.
For doing so they will be ethically bribed and allowed to pick out an mid level 64 oz. fragrance of their choice. They come alone to claim it. And they save 25 or x% off any 32oz. fragrance of their choice.
Coming up very shortly in part two. You or your major will discover at least three more potentially profitable reasons for creating lead magnets. Especially the non traditional type. So please stay tuned.
You Definitely don’t Have To Be A Certified Marketing Guru in order To Consistently Generate Some Bankable Results!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always if you got any value out of this post, please share this on your favorite social media sites or tweet this. Thanks!
And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
