It’s All About Seeing The Big Picture!
(Even If You’re Just Starting Out And Not A Household Name Just Yet!)
Sure it would definitely be a whole easier for you and I to piggyback off another successful entrepreneurs marketing/promotional efforts. If we were
already mega best selling authors. Let’s say our block buster book was about successfully investing in various types of income streams.
Secured by 1st or 2nd positions on extremely well maintained single family homes in really good and stable neighborhoods. And inside both our free digital chapter. (As well as the actual hard cover book too.) Which is typically being given away as a opt in email building strategy. Seeing the big picture might also include. Allowing other non-directly competing vendors to also
use the digital version of your best-selling book. In order to ethically bribe their target audience to stay to the end of a 90-120 minute webinar. You/we offer some type of market tested, free list building giveaway inside the 1st chapter.
The non directly competing entrepreneur also generates more targeted prospects to their-hopefully- high converting free front-end webinar. And you and I leverage their proven promotional/ marketing efforts. And systematically build your own opt -in email list. For literally pennies on the dollar. Sound like a plan or what?
Don’t Get Hung Up On Thinking You Have To Be A Rock Star Or Social Media Big Wig! In Order To Leverage Proven Strategies And Tactics! (Because Nothing Could Be Further From The Truth!)
Case in point. Take a look at the screenshot image of lead capture page for a savvy real estate agent or broker. Whose laser targeting first time home buyers.
It’s All About Seeing The Big Picture!
Let’s Talk About The So Called Big Picture!
First of all. It’s very possible. Your typical first-time home buyer, (not first-time property investor!) They literally have little or no clue. Everything that’s actually involved with buying a home to live in, correct?
In which case both the licensed agent and real estate broker. Should also offer some additional free educational material detailing the process in simple, non expert terms.
And be available via phone or zoom, to answer any and all of their questions. But what about after their customer- and hopefully soon to be long term repeat customer purchases their first dream started home.
They might want some affordable furniture, correct? Or they may want investment/portfolio movement strategy advice. maybe after they get settled in. They may wish to invest in their first rental property. And where to go to locally to get a affordable business loan. (With or without collateral.) A lot is riding on “how’ well the agent or broker meets the novice first time home buyers needs. Don’t you agree?
Going forward, are you starting to better appreciate how seeing the big picture plays to both you and your target audiences’ advantage? Say yes.
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Entrepreneur When It Comes To Take No Prisoners Type Of Customer Service! Always Go As Big As You Possibly Can!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
