It’s A Darn Good Thing There Is No Shortage Of Creative Marketing Techniques!
Do you have any realistic idea “how” much money the corporate big wigs routinely spend, (more like waste!) on traditional advertising mediums? The short answer is an awful lot.
Even though at best their returns are dismal and inconsistent. But since far too many of them place so much attention on creating their corporate image.
They’d rather see their outrageously expensive ad campaigns play over and over. As opposed to strategically adjusting via A/B split testing, monitoring and tweaking.
Sadly, little do they or their fancy, traditional advertising or promotional teams know or fully appreciate. They can start slowly implementing some proven creative marketing techniques or strategies. And start systematically making more money.
Without constantly wasting a ton of money on the initial front end of their sales funnel.
Here Are Some Incredibly Simple Creative Marketing Strategies For Small Business Owners Or Service Providers To At Least Inexpensively A/B Split Test!
Any business, be it on or offline has advertising, marketing or promotional cost, correct? Absolutely. And whether their marketing strategies or tactics ultimately pay off or not.
They’re still out of the money or resources they invested ,correct? So ‘why” not seriously look into some potentially profitable marketing or promotional strategies,? Especially if they’re low cost.
And have the potential of consistently generating some additional front or long term back end income generating opportunities. Take a look at this first potential back end revenue generating opportunity. There are an awfully lot of non franchised, single location Mom & pop type of women-s hair or nail salon owners, correct?
For a moment think about the women sales reps who constantly make the rounds. Say once every 90 days give or take. Promoting some major distributors latest “must have” women-s shampoo or extremely high end hair moisturizer product etc.
Sometimes these female sales reps are authorized to offer their products on consignment. Other times they must at least some type of upfront deposit. So the hair or nail salon owners and their stylist are far more likely to try and promote the products.
But what your women-s cosmetic distribution service is far more laser focused on is the sales reps entire current and future routes. Say what?
You Consistently Help Other Non Directly Competing Vendors business Or Service Grow! (And watch Your Bottom Line Systematically Grow Too!)
First of all. You allow, (more like make darn sure!) every female sales rep who services the hair and nail salons in their specific territories. Especially the more upscale establishments.
These more successful sales reps will be allowed to sprinkle any fragrance of their choice. From your inventory of mid level, 64 oz. bottle perfumes. Which typically start at $650 dollars per bottle. Say what?
So you know as soon as they enter these establishments. At least some of the women present, will definitely wanna know what the name of that particular fragrance is. Correct?
And as soon as these female sales reps sales or exceed a certain gross dollar amount. Guess what they get as an incentive bonus? An extremely eye catching pair of diamond studded earrings. Which even though they typically retail for $650 dollars a pair. Say what?
You or your major competitors get them at your retail jewelry store JV (Joint Venture) partners actual hard cost of half or $325 dollars a pair.
As Word Gets Out! (The Word Will Definitely Start To Get Out!)
But imagine the constant questions these successful ladies will most certainly receive as they’re showcasing their awesome looking bling around town. From their closet girlfriends, relatives and closest neighbors etc.
And just as a nice positive word of mouth and mouse measure. To help spread the word both on and off of social media. Whenever they drop in on any and all of the upscale hair or nail salons within their territory.
They’ll be sure and let the actual owner(s) of the salon sample two 32 oz. fragrances. And whichever one they choose. They’ll get it at you or your major competitors actual hard cost. With their placement of any minimal order.
However, simply for placing any order above the minimum. Ever stylist currently employed, (who wants one!) will automatically be given an extremely time sensitive gift certificate.
Sade (A.) invites the recipient to enter your free monthly drawing. For their chance to win a free mid level 64 oz. bottle of one of you most popular fragrances.
Typically this bottle would retail for $650 dollars a bottle. Say what? And side (B.) would alert the recipient to come to your store before the ten or X day expiration date expires.
day expiration window expires. They come alone and they save 10% off any 32 oz. bottle fragrance in stock. However, simply for dragging a friend with them whose at least 18 before the expiration date.
They automatically get to upgrade to any 64 oz. fragrance of their choice currently in stock. And only pay your actual hard cost of half or X. And their friend, can save 10% off any 32 oz. fragrance of their choice.
However, provided they join you or your major competitors opt in email list before they leave the store. Simply for doing so they automatically get to purchase that same 32 oz. fragrance of their choice. And instead of paying the usual retail price of $189-$259 per bottle.
Now they only pay $99 dollars. So long outrageously expensive traditional advertising ad campaigns. For sure word will most definitely spread. Don’t you agree? No doubt.
Hopefully going forward. You now much better appreciate there is definitely no shortage of creative marketing techniques or tactics. Agreed? Entrepreneur you so got that right.
Entrepreneur You Definitely Have Enough Creative Marketing Know How To At Least Get Started!
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that you can apply to your business, product or service in the next 30 days or less!
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