Isn’t It Odd How Many Really Smart Small Business Owners Overlook This Hidden Asset!
So have you noticed, how many really smart and resourceful small business owners and or service providers, keep an emergency and or rainy day fund?
And well they should, correct? After all one never really knows, when and just how hard, it may start to rain down different types of situations, correct? For sure.
One thing definitely is for certain. It’s not whether the unexpected will eventually happen. It’s when and to what degree,right? 😀
So it only makes good business sense, for extremely savvy entrepreneurs to be as prepared and cutting edge as possible, agreed? Absolutely..
So Have You Noticed How Many Really Smart Small Business Owners And Or Service Providers Overlook And Or Partially Ignore This Vitally Important Asset!
Another thing, you’ll often see some extremely savvy small business owners and or service providers do is, they’ll strategically capitalize off of, certain potential marketing advantages, their part target audience provides them.
For ex; no matter what type of business and or service you happen to provide. Not all of your extremely loyal customer base, is legally married, correct?
And not all of them will join your opt in email/mobile marketing list, now will they?
And not all of them are openly religious and or openly political, correct? Nor do all of them have or want kids, right? Nor do they all like to drink and or smoke.
And some could care less about sports and or social media, right? 😀
Savvy Entrepreneurs Constantly Look For Proven Ways To Better Engage With Their Extremely Loyal Customer And Or Client Base!
But guess what entrepreneur? There is one thing all of your customers, patients and or clients all have in common? They all have birthdays every year, do they not? Bingo!
And some extremely savvy small business owners and or service providers, build various marketing strategies around this undeniable fact.
Perhaps, (if nothing else), you should inexpensively test various marketing strategies, to see if you can’t find a way to utilize this proven concept too.
Because actually birthdays, wedding and or business anniversaries, is a great marketing strategy,(to not only) inexpensively generate more business, but create some extremely positive word of mouth and mouse buzz too.
Even Some Really Smart Marketers Drop The Ball When It Comes To Effectively Utilizing Their Entrepreneurial Skills In Certain Key Areas Of Their Business And Or Service!
Case in point; how many really smart and extremely dedicated entrepreneurs, small business owners and or service providers, have you seen, run outrageously expensive,dismally performing, traditional advertising and or promotional campaigns of some kind.
Almost to the point of bankrupting their enterprises.
Desperately trying to generate, first time customers, patients and or clients. Pretty much happens all the time, correct? And on average, this outrageously expensive process, typically cost them, anywhere from 200- 500% more.
When the market tested, proven alternative is, to simply develop some alternative, far less expensive marketing strategies, to ethically bribe and or compel, their current customer, patient and or client base, to simply spend a little more per visit.
And to return more often.Either to your physical showroom(s), and or to your state the art WordPress blog and or e-commerce site(s.)
Successful Entrepreneurs Learn How To Effectively Utilize All Of Their Various Assets!
Which definitely brings us full circle. Ladies & gentlemen, have ever noticed, how some of the major corporations in the world.
Will advertise and or promote various job positions and o solicit the expert help, (of either) their extremely loyal customer base, and or enormous opt in email/mobile marketing subscribers, and or current members of their outrageously large, and extremely active forums.
Any idea why? Because without a doubt, these men & women, are already emotionally and financially connected to the brand, are they not? So you know they definitely believe in these companies, correct? For sure.
Now watch this. Take a loo at the two screen shot images below. They are of my constantly growing rss (Really Simple Syndication) feed subscribers.
The first screenshot, is from early November,2017. And the second one is, late February, 2018.
Just in case the bottom screenshot numbers are not clearly visible, they are 2,138. Meaning to date, (since early November, 2017) an additional 135 subscribers, have personally volunteered to be on my rss feed. (1,903 + 235 = 2,038)
So whenever any new content is posted, they will automatically receive an email message alerting them to it. Pretty cool, right?
Savvy Entrepreneurs Recognize Untapped Marketing Opportunities And Or Marketing Possibilities!
Case in point. These 2,038 rss subscribers, are clearly spreading the word, are they not? 😀 Which means, they clearly find value in the content and want to share it with, (either) their professional and or personal inner circles, correct? Thanks BTW!
Greatly appreciated. But here’s the potential untapped marketing opportunities and or possibilities.
There are many, but (in the interest of time and space), let’s just focus on three.
1.) First: Ladies & gentlemen, would you not agree, these rrs subscribers, are becoming and have become, a separate tribe of their own. 😀 Yep.
And therefore, they need to be acknowledged as such. After all, they made the voluntary choice, to initially join and remain a loyal rss subscriber, have they not?
So occasional, extremely time sensitive special offers, exclusively ony for them, are definitely in order! Would you not agree? 😀
Which means they like and benefit from the content enough, to where they wish to be notified via email message, each time any new content is published.
Your Well Honed Entrepreneurial Skills Can Definitely Serve You Well!
2.) Second: Since they are the primary ones, sharing my content among their personal and professional peers. There are two distinct camps here.
Meaning the twenty percent-ers and the one percent-ers. Basically, it’s the twenty percent of the entire 2,038 current rss subscribers, who for the most part, consistently share my content, especially on social media. Thanks!
So these 407 individuals, are my brand advocates. (2,038 x .20% = 407.)
3.) Third: However, within this same 2,038 rss subscriber base, lies the incredibly influential one percent. 😀
These twenty individuals, personally know and or, are somehow connected, and or soon will be personally and or professionally connected, to the on and offline, movers and shakers! Oh yea! 😀 (2,038 x .01% = 20.38 or 21 as a practical matter.)
And by bringing mine (or your!) blog, products and or services, to the movers and shakers, really good things start and keep happening. Don’t you agree? So my main point being.
Within your current business and or service. Look around ladies & gentlemen, very carefully.
Your Small Business And Or Service Can Be A Springboard To Much Larger Far More Lucrative Opportunities And Or Possibilities!
Because without a doubt, you have and are probably sitting on, potential goldmine of untapped and or under utilized assets of some kind!
And this sadly, is the hidden and or under utilized asset, far too many, really smart, small business owners and or aspiring entrepreneurs, are constantly overlooking and or totally ignoring altogether!
Hopefully, this profit repelling label will no longer apply to you!
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
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