The one thing nobody has to push you to do, is to try and discover, some previously untapped, hidden profit centers, correct? Agreed. However, in doing so.
Your burning question quickly becomes.How in the world, doing you actually go about it, correct? Fair enough. Of course it really helps, once you determine, exactly how much, your ideal customer is actually worth to you.
Because when you do. You’ll now have a much better idea, how much you can safely afford to invest, in order to generate or create, a first time customer or client.
Otherwise, shooting from the hip, may turn out to be far too expensive. Especially in the long run.Because sadly, far too many profit seeking entrepreneurs, on or offline, just (PFA), pluck from air, the amount they spend per month on traditional advertising or promotions.
The primary goal of this particular post, is to expose you or your major competitors, to some incredibly low hanging fruit, previously untapped marketing opportunities or possibilities.
Are You Starting To Appreciate Just How Many Untapped Marketing Possibilities There Truly Are?
So imagine this. The regional cosmetic distributorship, where you’re one of the three senior marketing directors.Even though your company , (as well as your major competitors),routinely spends tens of thousands of dollars per month, on outrageously expensive, dismally performing, traditional advertising or promotional campaigns.
You also recognize, the enormous, untapped marketing potential, available to, when you systematically utilize, some non traditional marketing strategies.
Say for example. One of your most popular, mid level, 64 ounce perfumes, currently retails for $650 dollars a bottle. And the 32 ounce bottle of the same perfume, typically retails $389 dollars per bottle.
Needless to say, very few women, who don’t earn pretty good incomes, will be buying these particular fragrances, correct? So here’s one of the very first ways, you’ll inexpensively generate, some positive word of mouth and mouse buzz. For literally pennies on the dollar.
You’ll reach out to at least three of the areas most popular, non franchised, upscale female shoe stores. And you’ll offer the owner(s), and their female staff.
Their choice of one of you most popular, 32 oz. bottles of perfume, for free.Say what? Think about it. These women, in both their professional and private lives, will constantly be interacting with, your ideal female prospects, correct? Absolutely.
Which is why, one of the conditions you include, as part of you periodically providing them with free 32 oz. bottles of some of your best selling perfumes. The owner(s) and staff, agree to periodically, spray one of your perfumes, in the women-s bathrooms.Say what?
Are You Starting To Appreciate How To Inexpensively Generate Some Potentially Profitable Exposure!
Think about what this incredibly simple marketing ploy will definitely do, in terms of further exposing some of your best smelling fragrances, to an upscale target audience.
Plus don’t forget. Both the owner(s) of the female shoe store and their full time female staffers. They’ll not only be wearing the perfumes.But they’ll be exposing their constantly growing customer base, right?
And they’ll be constantly texting their besties, closest relatives, meeting with their closest neighbors, talking with vendors etc.
And with all of this constant activity, going on, both on and off of social media. At least some of these multiple interactions, will ultimately lead to, some of these women, wanting to know where and how, they can purchase some of these great smelling fragrances.Right? Absolutely.
And you’ll also inexpensively A/B split test. Whether it makes sense for the shoe store owner, to offer, one of your stores, best market tested, extremely time sensitive gift certificates and or discount coupons, to their best female customers, who spend at least X amount of dollars.
Because those women, will definitely be interacting, with the cosmetic distributors ideal female customers, right? Absolutely. In part two, you’ll discover even more proven strategies.
Which will definitely, help you uncover, some untapped, hidden profit centers within your profit seeking business or service. Does that sound like a plan or what? See you in just a little bit in part two, okay?
Are You Finally Ready To Strategically Take Your Profit Seeking Business Or Service To The Very Next Level Or Two?
P.S.Now as is customary during this part of our show.Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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