Isn’t It Time You Really Understood The Long Term Profit Generating Potential Of Relationship Marketing!
So without question, every paid advertising campaign and or promotion, was definitely designed, for you to consistently generate, some form of front or back end profit, correct? For sure.
And if you have business cards, flyers and or a state of the art WordPress website and or blog.
You’re definitely using these various tools, as part of your pro-active marketing process, correct?
So here’s a question. Have you ever really stopped and considered, just how potentially profitable and lucrative relationship marketing can initially be and or become?
If not, you most definitely should. Because right now, you and I, are literally one extremely critical contact away, from meeting and or being introduced, to the person or persons, who can open the door to long term possibilities wide open.
Take a much closer look and see for yourself.
Why You Should Never Under Estimate The Long Term Benefits Of Relationship Marketing!
Case in point. Let’s suppose you’re currently running some type of relatively small, one or two person service business of some kind.
And you’d like to do business in a certain geographical area. But you don’t personally know anyone influential in that particular area.
So you decide to do what a staggering 90-95% of small, semi cash strapped service providers would do.
You run, (either) a single and or a series of outrageously expensive, dismally performing, traditional advertising campaigns.
And for the most part, you receive very little in terms of bankable results. Sound all too frighteningly familiar?
A Powerful Customer Marketing Strategy Is Simply A Must!
On the other hand, let’s contrast your paying for ads, versus you reaching out to someone you personally know with a considerable amount of influence, (both) on and off of social media and them helping spread the word about your business, products and or services.
Which approach, (especially) over the long term, do you think will ultimately be the most effective and profitable? You so got that right. 😀
Case in point. Suppose a retail jeweler where your wife, girlfriend and or live in significant other, recently purchased a really nice pair of diamond studded earrings. At a nice discount of course.
And they offered them, an extremely time sensitive bounce back offer, where for just returning to the the jewelers store, before the expiration date and bringing a potential first time customer with them, whose at least 18.
They will be ethically bribed for doing so. Which means, they maybe able to purchase a really nice diamond studded necklace, which would normally retail $1,500 dollars.
Relationship Marketing In One Form Or Another Is Definitely Key!
Consider this long term potential change of events. A local nurse, whose earns a really nice income, buys a really nice diamond studded necklace.
And it normally retails for just over $2,700 dollars, but because she caught it on an “Everything Must Go!” closeout sales event. She saved a whopping 42% and only paid $1,566 dollars, plus all the applicable taxes and fees.
Which means, you know going forward (at least) two things, will continuously being happening.
1.) First: If she has any social media accounts, she’ll definitely posting both videos and pictures to them pretty regularly, correct? No doubt.
2.) Second: She will most certainly have a very interesting story to tell, both at and away from work. Don’t you agree?
Like whenever she attends a local baby shower and or a social event of some kind. You know she’ll be asked by at least a few other women in attendance, where she bought that awesome looking necklace, correct? 😀
There Are Some Very Strategic Ways To Benefit From Some Form Of Target Marketing!
Case in point. Let’s say this extremely marketing savvy retail jeweler,also offers an additional ethical bribe, by way of offering the nurse, an extremely time sensitive discount coupon, for bringing a friend back with them, whose at least 18.
And for doing so, they get to purchase a $400 dollar pair, of extremely eye catching earrings, for just $175 (or X) amount of dollars. 😀
Plus, just for bringing a semi qualified guest, they also get to reach into the jewelers extremely popular grab bag. 😀
And because the jewelers ideal customer, has a total lifetime customer value metric, of somewhere between $6,500- $11,000 dollars. Give or take over the next 5-7 year period.
Some Form Of Distribution Marketing Can And Definitely Will Make A Major Difference!
They can potentially win some really cool prizes, from local, non directly competing vendors.
Stuff like, a $500 dollar universal gas card. Or once every 90 days, you automatically get 50 buffalo wings and two medium pizzas, plus two large soda’s of your choice.
And they will either be delivered directly to their job and or place of business.Which definitely means, even more, positive word of mouth or mouse buzz, for your business. Does it not?
In part two, you’ll discover least two more, potentially lucrative reasons why, you definitely have to start implementing and nurturing, some type of potential bank account filling relationship marketing. Don’t you agree?
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
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