Isn’t It Time You Implemented Some Market Tested Publicity Strategies And Tactics?
Honestly, have you ever tried to generate and or create some traditional publicity of any kind?
And how did things ultimately turn out for you?
Of course, you certainly know and appreciate, (at least) from time to time, you and I definitely need to have a plan, for consistently generating and utilizing some type of market tested, publicity strategies and or tactics, correct? Agreed.
However, before you get way too lost in the marketing sauce.
Let’s forget about trying to consistently generate, some type of traditional publicity, from the conventional sources.Huh?
Instead, let’s focus on getting directly in front of your ideal target audience, and compelling them, to help spread the word, both on and off of social media. Just like the ultimate insiders do.
So Why Shouldn’t You Focus On Utilizing Certain Proven Strategies For Publicity Generating Purposes!
Case in point. Let’s say you currently are involved in the multi billion dollar a year, (and steadily) growing women-s skin care industry.
And your ideal female customer, whose between the ages of 21-55. And on average, her total lifetime value customer value metrics, is somewhere in the neighborhood of $600-$2,500 dollars.
Over the next five to seven year period. And let’s say you want to target local women, who earn high five and six figure a year incomes.
And of course, both their professional and personal inner circles as well. 😀 This being the case, you initially approach an upscale, women-s boutique clothing and accessories store.
Where you have literally shopped at for years.
So both you and the owners, are already on very good terms with each other.
You’re Definitely Not Limited To The Types Of Effective Publicity Strategies And Or Tactics You Can Utilize!
So right out of the gate, here’s what you initially propose.You want to sponsor (pay for) a periodic (monthly) free drawing of some kind.
And offer one of the boutique store owners, most popular designer leather purses, as the irresistible marketing bait. 😀
And just for the sake of example. Let’s say you decide to purchase the designer leather purse, at the boutique store owners actual cost.
Which means, even though the normal retail price would be $675 dollars. But your actual cost is just $303.75.Or less. 😀
And the boutique store owner(s), agree to create a couple of huge signs, and place them strategically throughout their store.
And it will simply encourage their daily in house foot traffic, to enter their free drawing.
Some Of Your Very Best Sales And Marketing Strategies Can Be The Gateway To Some Long Term Profits!
It’s very possible, for any number of reasons, the women-s boutique store, has never run a free drawing of this kind or to this particular degree.
Basically, you allow the boutique store owners, to choose the 1st grand prize winner. And one of the secondary prizes, is your incredibly popular, women-s facials! Say what? 😀
And typically, this is a $39.95 (or X dollar) value!But for an extremely limited time. Because the runner up recipients of the boutique store owners free drawing, didn’t win the main 1st prize.
They get an extremely time sensitive, brand new first time customer only discount coupon.
However, here is your very own, unique marketing twist. 😀
You Can And Definitely Should Implement Some Extremely Low Cost Sales Strategies To Improve Sales Volume!
As long as the recipients of your generosity, brings a semi qualified guest with them to your shop, whose at least 18. Their facial is free! Say what? 😀
And remember, it’s normally a $39.95 (or X dollar) value! But if for whatever reasons, they decide to (either) come alone and or come after the expiration date on the coupon and or gift certificate expires.
Then they pay just $15 dollars, for a facial, which normally retails for $39.95 or X. At this price, they’re still saving a whopping 63% off the normal retail price.
So either way, (whether) they receive a free facial and or they initially pay just $15 dollars for a procedure which normally costs $39.95!
This proven marketing ploy, will definitely cause a percentage of these local recipients, to storm their social media accounts, right? 😀
Try And Keep Your Sales And Marketing Strategies As Simple And Straight Forward As Possible!
Because remember, the whole point of this particular, non traditional marketing strategy, is to inexpensively generate, some semi qualified leads. Right?
Because without a doubt, a certain percentage of these local women, who take advantage of the promotional facial marketing strategy. No matter how they initially do so.
A certain percentage of them, will convert into some extremely loyal, long term repeat customers.Who routinely come back, sometimes with guest, and spend more money each time they do so. 😀 Don’t you agree?
So hopefully this sample marketing ploy, has successfully demonstrated to you, how you can and definitely should, take advantage off some old school publicity strategies and tactics. Don’t you agree?
(Extremely important note: If you want or need, professional paid help, with setting up and maintaining, this type of proven marketing strategy, for your particular business, products and or services etc.
Just reach out to yours truly via my blogs contact page,(and write regarding special offer 21 in your subject line), in order to finalize the particulars. And get started generating the success you definitely deserve asap!)
P.S.Now as is customary during this part of our show.
Please share your extremely valuable comments (in the comments section below) that you can
apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this.Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)It’s a $97 dollar value and it’s free!
